Design is one of the fundamental principles of successful promotion of your Internet resource. Often, it depends on the design whether the user will stay on your page for more than 15 seconds or will search for the product they need in another place.
We have already discussed the topic of author's design, now we should talk about the redesign. What is a redesign? Why is it needed and how often should it be performed? Let's get this straight!
Redesign
Redesign, as the name implies, is a change in the appearance of your resource. Many users who have not dealt with the development of web resources are sure that the redesign is a partial change in the design of an online store, but in fact everything is much more complicated.
A redesign is a complete update of your Internet resource. Changes can only affect the design, or vice versa, change your entire resource beyond recognition. During the redesign, the store's design changes, and the mechanics of the resource's interaction with a potential buyer are supplemented or changed. During the redesign, the resource engine can be updated or completely changed, which will certainly affect both its promotion and working with the resource as a whole.
It should be borne in mind that redesign is a process that requires a fair amount of time. In order to carry out a redesign, you will definitely need the services of specialists, since carrying out a complete redesign yourself and without experience is a sure way to a huge number of edits for the future.
If your resource needs a redesign, and you want to get a high — quality product in a short time-the company gloss can help you realize this desire. Gloss has been designing and creating turnkey websites for 11 years. You can find more than 1,000 ready-made websites in the company's portfolio, and this figure is growing every day. You can get acquainted with examples of gloss's works by going to the portfolio tab.
How often do I need to redesign it
Updating the design is an inevitable fate that awaits every internet resource. Time does not stand still, new engines are coming out, new animations are coming out, and consumer tastes change from season to season. So how often do you need to redesign your online store?
Experts recommend not to delay the redesign of the resource for more than 5 years. If you own an online store, then you should change the design of the resource at least once every two years. Such a short time frame is associated with constant changes in the field of resource design, what was fashionable 5 years ago and attracted the eyes of thousands of users, today does not cause any emotions.
This situation can greatly affect the number of your visits. If the appearance of your online store is already outdated, then no matter how much money you spend on advertising, it is more likely that it will not bring the desired effect.
"But how do you know when it is necessary to redesign a resource?"Now we will try to answer this question.
How do I know it's time to change my design
Constant changes in the design of Internet resources make owners think more and more often about changing the appearance of their online stores. The problem is that there is no clear limit to when exactly you should start redesigning the page. The number of Sessions is affected by many indicators, which is why it is absolutely impossible to say that it was because of the design that your online store began to "sink". However, there are a number of reasons after the appearance of which you need to seriously think about carrying out a redesign in the very near future.
There may actually be dozens of reasons to redesign your own resource. But there are a number of reasons that do not just push owners to carry out a redesign, but directly indicate that if you do not carry out a redesign, there is every chance of losing customers. There are not many such reasons, but each of them can be an important bell for you if you are still in doubt about whether to carry out a redesign.
Top five reasons that directly indicate the need for a redesign:
1. The appearance of your resource seems outdated
This is probably the easiest way to understand that a redesign is still necessary. If you visit the pages of other online stores and admire what their design looks like, this is a clear signal that you also need to carry out a redesign.
As we have already said, there is no golden mean and a specific time when it is necessary to carry out a redesign as such. Every year, changes have to be made more and more often, because technologies do not stand still. Literally every day there are new innovative solutions in the field of design, and of course you will not be able to catch up with everyone.
However, if you stand still and do not change the appearance of your online store, you risk losing any interest from customers. Your products may still be of the same quality and beautiful, but if regular customers get used to the design and no longer pay attention to it, new potential buyers will pay attention to it.
If the first thing they see when they visit your online store is a design from ten years ago, then you can certainly forget about loyalty on the part of new potential customers. In their eyes, your resource will be outdated and it is possible that some of the possible buyers will decide that the site is abandoned altogether. Such opinions have a very negative impact on your traffic indicators and directly on the number of transactions.
If you notice that the number of Sessions is slowly decreasing, and your design is already more than 5 years old, it is possible that the lack of changes entails such statistics. If you are worried about your design and are afraid to make a mistake with the redesign time, focus on the largest stores. On average, the life span of their appearance is from 2 to 5 years, depending on the size of the store and the value of its products.
Anyway, if you think your design is outdated, it means that it is definitely outdated. If you want to breathe life back into your online store and improve its appearance, then feel free to start planning a redesign.
2. Design template
There is still a lot of debate on this topic. Some owners of internet resources believe that sites built on templates, as well as author's ones, can expect high results in targeting and contextual advertising. Others talk about the harmfulness of the stripped-down functionality of template sites. Unfortunately, template sites have a whole list of restrictions, which sometimes makes it extremely difficult to develop and promote such a resource.
As for objective opinion, there are no two identical sites in the top 10 sites of any topic. As a rule, it is the author's solutions interspersed with modern interaction mechanics that allow such resources to rise to the top of the podium.
Search engine bots are interested in ensuring that the consumer sees something new and interesting.template sites are often not perceived by search companies as reliable service or content providers. Instead, in the top 10 sites of any category, you will see all the variety of online stores that were designed using the author's design. If your online resource was originally built on templates, then we recommend that you think about a redesign.
In order to properly redesign, you need data about your competitors and online stores in general. You can find out what trends are currently popular in this article. What your potential buyer might like and what, on the contrary, might alienate them. There are many points in the design issue that require a certain amount of experience and knowledge from you. If you do not have such knowledge, you can always contact professionals. Designers of the gloss studio can develop an author's design for you, based on all your ideas and wishes. In addition to the design, gloss can also help you set up targeted and contextual advertising to promote your updated online store. In order to get acquainted with the full list of services provided by gloss, you just need to click on the link to the company's services page.
3. A lot of technical errors and incorrect operation of the service
Sometimes there are such online stores that not only look "not fresh" but also absolutely not usable. Some of the buttons on the resource don't work, the shopping cart displays incorrect information, and you can only find out that the payment was made after debiting and texting from the bank. Such sites are found everywhere and this is just one of the reasons why you should not just redesign, but perhaps even create a new site altogether.
There can be many reasons for technical problems. As a rule, during the creation of the online store itself and the development of its site, a number of mistakes were made, which are extremely difficult to find after a while. To avoid this situation, we recommend that you contact only professionals, such as employees of the gloss studio.
Working with professionals in your field, you can protect yourself from unforeseen situations, technical problems and an endless stream of edits that you will have to go through if you make a mistake during the creation of the site. Working with professionals will not only save your business from unforeseen situations, but also save you a lot of time. If you are planning to create your own online store, but do not know how to properly develop and design a website, please contact us at the number or email address indicated in the Contacts tab.
4. The resource does not meet the requirements assigned by users
Over the past 10 years, the community has developed its own requirements for internet resources. So, for example, if this is an online store, then the user should spend a minimum amount of time navigating through tabs and pages. Currently, no user is ready to spend more than 60 seconds getting acquainted with the navigation of your resource, and if your resource is not intuitive, there is a high risk that it is unlikely that anyone will use it. If the statistics of your resource tell you that the bounce rate has already exceeded 20%, and the conversion rate does not even think to grow, then this is a sure sign that your online store urgently needs a redesign.
5. Competitors
These days, competition in online trading is growing every day. 10-15 new online stores may appear per day, and each of them tends to break out into the top search services. To do this, resource owners carry out redesigns much more often than once every two years, despite the complexity of the process. If at some point you start to realize that your competitor's site looks much more decent, beautiful, and convenient than yours, then you urgently need a redesign. In order to promote your resource or maintain your position, you need the appearance of your online store to be much better, more convenient and understandable than that of your competitors. A great way to create such a design is to get acquainted with the trends of this year, you can learn about them in this article. Based on trends, you can model your vision for the future design of your online store, and then, together with The Professionals of gloss studio, bring your vision to life.
Conclusion
If visits to your online store are rapidly moving towards zero, you should carefully study your resource. If earlier the flow of users was stable, but now it has started to decline, it may be time for your resource to update its appearance.
Redesign is a complex process, but its results can exceed the performance of your old design by several times. If you want to achieve maximum results from promotion and advertising, we recommend that you periodically redesign your online store, so you can attract new customers and show regular customers that you are growing and developing.
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