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Redesign how to save an online store if visits tend to zero
Design is one of the fundamental principles of successful promotion of your Internet resource. Often, it depends on the design whether the user will stay on your page for more than 15 seconds or will search for the product they need in another place.
We have already discussed the topic of author's design, now we should talk about the redesign. What is a redesign? Why is it needed and how often should it be performed? Let's get this straight!
Redesign
Redesign, as the name implies, is a change in the appearance of your resource. Many users who have not dealt with the development of web resources are sure that the redesign is a partial change in the design of an online store, but in fact everything is much more complicated.
A redesign is a complete update of your Internet resource. Changes can only affect the design, or vice versa, change your entire resource beyond recognition. During the redesign, the store's design changes, and the mechanics of the resource's interaction with a potential buyer are supplemented or changed. During the redesign, the resource engine can be updated or completely changed, which will certainly affect both its promotion and working with the resource as a whole.
It should be borne in mind that redesign is a process that requires a fair amount of time. In order to carry out a redesign, you will definitely need the services of specialists, since carrying out a complete redesign yourself and without experience is a sure way to a huge number of edits for the future.
If your resource needs a redesign, and you want to get a high — quality product in a short time-the company gloss can help you realize this desire. Gloss has been designing and creating turnkey websites for 11 years. You can find more than 1,000 ready-made websites in the company's portfolio, and this figure is growing every day. You can get acquainted with examples of gloss's works by going to the portfolio tab.
How often do I need to redesign it
Updating the design is an inevitable fate that awaits every internet resource. Time does not stand still, new engines are coming out, new animations are coming out, and consumer tastes change from season to season. So how often do you need to redesign your online store?
Experts recommend not to delay the redesign of the resource for more than 5 years. If you own an online store, then you should change the design of the resource at least once every two years. Such a short time frame is associated with constant changes in the field of resource design, what was fashionable 5 years ago and attracted the eyes of thousands of users, today does not cause any emotions.
This situation can greatly affect the number of your visits. If the appearance of your online store is already outdated, then no matter how much money you spend on advertising, it is more likely that it will not bring the desired effect.
"But how do you know when it is necessary to redesign a resource?"Now we will try to answer this question.
How do I know it's time to change my design
Constant changes in the design of Internet resources make owners think more and more often about changing the appearance of their online stores. The problem is that there is no clear limit to when exactly you should start redesigning the page. The number of Sessions is affected by many indicators, which is why it is absolutely impossible to say that it was because of the design that your online store began to "sink". However, there are a number of reasons after the appearance of which you need to seriously think about carrying out a redesign in the very near future.
There may actually be dozens of reasons to redesign your own resource. But there are a number of reasons that do not just push owners to carry out a redesign, but directly indicate that if you do not carry out a redesign, there is every chance of losing customers. There are not many such reasons, but each of them can be an important bell for you if you are still in doubt about whether to carry out a redesign.
Top five reasons that directly indicate the need for a redesign:
1. The appearance of your resource seems outdated
This is probably the easiest way to understand that a redesign is still necessary. If you visit the pages of other online stores and admire what their design looks like, this is a clear signal that you also need to carry out a redesign.
As we have already said, there is no golden mean and a specific time when it is necessary to carry out a redesign as such. Every year, changes have to be made more and more often, because technologies do not stand still. Literally every day there are new innovative solutions in the field of design, and of course you will not be able to catch up with everyone.
However, if you stand still and do not change the appearance of your online store, you risk losing any interest from customers. Your products may still be of the same quality and beautiful, but if regular customers get used to the design and no longer pay attention to it, new potential buyers will pay attention to it.
If the first thing they see when they visit your online store is a design from ten years ago, then you can certainly forget about loyalty on the part of new potential customers. In their eyes, your resource will be outdated and it is possible that some of the possible buyers will decide that the site is abandoned altogether. Such opinions have a very negative impact on your traffic indicators and directly on the number of transactions.
If you notice that the number of Sessions is slowly decreasing, and your design is already more than 5 years old, it is possible that the lack of changes entails such statistics. If you are worried about your design and are afraid to make a mistake with the redesign time, focus on the largest stores. On average, the life span of their appearance is from 2 to 5 years, depending on the size of the store and the value of its products.
Anyway, if you think your design is outdated, it means that it is definitely outdated. If you want to breathe life back into your online store and improve its appearance, then feel free to start planning a redesign.
2. Design template
There is still a lot of debate on this topic. Some owners of internet resources believe that sites built on templates, as well as author's ones, can expect high results in targeting and contextual advertising. Others talk about the harmfulness of the stripped-down functionality of template sites. Unfortunately, template sites have a whole list of restrictions, which sometimes makes it extremely difficult to develop and promote such a resource.
As for objective opinion, there are no two identical sites in the top 10 sites of any topic. As a rule, it is the author's solutions interspersed with modern interaction mechanics that allow such resources to rise to the top of the podium.
Search engine bots are interested in ensuring that the consumer sees something new and interesting.template sites are often not perceived by search companies as reliable service or content providers. Instead, in the top 10 sites of any category, you will see all the variety of online stores that were designed using the author's design. If your online resource was originally built on templates, then we recommend that you think about a redesign.
In order to properly redesign, you need data about your competitors and online stores in general. You can find out what trends are currently popular in this article. What your potential buyer might like and what, on the contrary, might alienate them. There are many points in the design issue that require a certain amount of experience and knowledge from you. If you do not have such knowledge, you can always contact professionals. Designers of the gloss studio can develop an author's design for you, based on all your ideas and wishes. In addition to the design, gloss can also help you set up targeted and contextual advertising to promote your updated online store. In order to get acquainted with the full list of services provided by gloss, you just need to click on the link to the company's services page.
3. A lot of technical errors and incorrect operation of the service
Sometimes there are such online stores that not only look "not fresh" but also absolutely not usable. Some of the buttons on the resource don't work, the shopping cart displays incorrect information, and you can only find out that the payment was made after debiting and texting from the bank. Such sites are found everywhere and this is just one of the reasons why you should not just redesign, but perhaps even create a new site altogether.
There can be many reasons for technical problems. As a rule, during the creation of the online store itself and the development of its site, a number of mistakes were made, which are extremely difficult to find after a while. To avoid this situation, we recommend that you contact only professionals, such as employees of the gloss studio.
Working with professionals in your field, you can protect yourself from unforeseen situations, technical problems and an endless stream of edits that you will have to go through if you make a mistake during the creation of the site. Working with professionals will not only save your business from unforeseen situations, but also save you a lot of time. If you are planning to create your own online store, but do not know how to properly develop and design a website, please contact us at the number or email address indicated in the Contacts tab.
4. The resource does not meet the requirements assigned by users
Over the past 10 years, the community has developed its own requirements for internet resources. So, for example, if this is an online store, then the user should spend a minimum amount of time navigating through tabs and pages. Currently, no user is ready to spend more than 60 seconds getting acquainted with the navigation of your resource, and if your resource is not intuitive, there is a high risk that it is unlikely that anyone will use it. If the statistics of your resource tell you that the bounce rate has already exceeded 20%, and the conversion rate does not even think to grow, then this is a sure sign that your online store urgently needs a redesign.
5. Competitors
These days, competition in online trading is growing every day. 10-15 new online stores may appear per day, and each of them tends to break out into the top search services. To do this, resource owners carry out redesigns much more often than once every two years, despite the complexity of the process. If at some point you start to realize that your competitor's site looks much more decent, beautiful, and convenient than yours, then you urgently need a redesign. In order to promote your resource or maintain your position, you need the appearance of your online store to be much better, more convenient and understandable than that of your competitors. A great way to create such a design is to get acquainted with the trends of this year, you can learn about them in this article. Based on trends, you can model your vision for the future design of your online store, and then, together with The Professionals of gloss studio, bring your vision to life.
Conclusion
If visits to your online store are rapidly moving towards zero, you should carefully study your resource. If earlier the flow of users was stable, but now it has started to decline, it may be time for your resource to update its appearance.
Redesign is a complex process, but its results can exceed the performance of your old design by several times. If you want to achieve maximum results from promotion and advertising, we recommend that you periodically redesign your online store, so you can attract new customers and show regular customers that you are growing and developing.
Website autotesting: bug control and system stability
Maintenance of a Drupal website. Automatic testing of website functions
Website testing is a tool that allows you to detect errors in the work of the site before they are noticed by the visitor. This is especially important for online stores and corporate websites, because even one failure in the order form can cost you a lead or a sale.
As part of Drupal website maintenance, Glyanec implements automatic testing of key functions. The program regularly simulates the behavior of a real user - for example, adding a product to the cart, proceeding to checkout, submitting a form. In case of errors, we receive notifications and respond promptly.
This allows us to maintain a stable website, especially after updates or the launch of new modules.
Website autotesting: checking the order form, shopping cart, performance
In Drupal, autotesting is customized for the key stages of the user journey. We check:
- the availability and operability of buttons, forms, filters;
- the logic of the shopping cart and checkout;
- the speed of page loading.
The autotest can cover standard and advanced scenarios - it all depends on the specifics of the project. It is an ideal solution for eCommerce websites where every click counts.
Autotests for Drupal website: a flexible solution within the framework of technical support
Drupal allows you to flexibly customize autotests for any functionality. If you have complex logic, a non-standard form, or deep integration, we can add customized test scripts:
- testing document generation;
- checking authorization or accounts;
- data integrity control after integration with CRM;
- checking multi-level forms or API requests.
This increases reliability and avoids failures at important moments: during an advertising campaign, promotion, or content change.
Do you want to know if autotesting is right for your website? Leave a request on the contact page, and we will tell you about the possibilities of Drupal maintenance with customized solutions.
Website development for the Polish market!
We are your reliable partner in setting up and developing your business in Poland. Our company offers a full range of services for the launch and successful operation of your company in this country. We specialize in the development of websites in Polish, adapted to the needs of the local audience. Our web development professionals have many years of experience in designing and optimizing websites for the Polish market, which will allow your business to compete effectively and attract customers.
Our services include:
- Polish website development: Our website development professionals will create an effective and attractive Polish-language website for you that will attract the attention of local customers.
- Marketing services in Poland: We will develop a marketing strategy for you that will allow you to set up effective advertising campaigns and attract your target audience.
- Rebranding your business: Our rebranding experts will help you update your company's image and emphasize your strengths to attract new customers.
Cooperation with us covers a wide range of services for entrepreneurs and companies expanding their activities in the international market. We offer professional translation of documents and information, advice on local banks and financial procedures, assistance in registering a business and opening a branch, as well as support in choosing a payment and delivery system. In addition, we can provide you with contacts for registering a legal entity in Poland, office selection, accountant contacts and other services. We make sure that your business initiatives are successfully implemented in the new market conditions.
Address of the office in Poland: Biuro 315, Regus Equal Park 3rd Floor, Wielicka 28, 30-552 Kraków
Don't waste time - choose our company for a successful start in Poland. We know how to make your business competitive in this market!
For a successful start in Poland, please contact us:
📞 Phone: 0 (800) 750-751
📧 E-mail: [email protected]
How a website audit can transform your business
A website audit is not a simple check, it is a necessity that allows you to deeply understand both the technical and marketing aspects of your site. Is your website optimized for search engines? Does it communicate effectively with your potential customers? The answers to these questions can radically change your approaches and strategies. Ordering a website analysis can reveal hidden issues that are holding back your site's lead generation and customer acquisition potential. Whether you're looking to improve your site's search engine rankings or increase user satisfaction, an audit can provide you with the tools and guidance you need.
We will look at how a carefully prepared audit can significantly improve your website and make it more competitive. We will discuss what aspects of a website are checked during an audit, what benefits it can bring to your business, and how you can order a website audit from professionals to ensure the best results.
Why does your business need a website audit?
Excellent website usability is not just a nice bonus, but a critical condition for ensuring online success. A website audit allows you to analyze in detail how conveniently and efficiently users interact with your site, and how this affects your business's ability to achieve its goals. Here are some reasons why it is important:
- Increase user satisfaction: An audit reveals navigation and interface issues that may prevent users from easily and intuitively finding the information they need or performing the actions they want on your site. Improving these aspects can significantly increase your visitors' satisfaction.
- Reduce bounce rate: When users find it difficult to navigate the site or perform the necessary actions, they are more likely to leave the site without converting. An audit helps to identify and fix design elements that can lead to a high bounce rate.
- Increase conversions: Website optimization can have a direct impact on your conversions. For example, simplifying the checkout process or improving the visibility of a call-to-action button can significantly increase the number of successful transactions.
- Search engine optimization: SEO audit and optimization is part of the overall website audit and focuses on aspects that affect your website's visibility in search engines. Analyzing keywords, meta tags, URL structure, and other SEO practices will help to push your website higher in search results.
- Improving accessibility: The audit also assesses how accessible your site is to people with disabilities. Ensuring accessibility not only expands your target audience, but also emphasizes your responsibility as a business.
- Optimization for mobile devices: Nowadays, it's important that your website is optimized for mobile users. An audit will help ensure that your website works efficiently on all types of devices, improving the overall user experience.
Ensuring a high quality website is an investment in customer satisfaction and the efficiency of your online space. Ordering a professional audit can help you identify critical issues and resolve them before they negatively affect your business. You can read more about SEO promotion in the article "Features of SEO optimization of an online store"
How the audit is conducted and what we offer
Website audit is a complex process that includes several key stages. Each stage has its own specifics and requires a detailed approach. Our team of specialists uses advanced technologies and techniques to ensure the highest quality of services. This is how we work:
- Audit planning: First of all, we identify your business goals and website features. This helps us to prepare a personalized audit plan that takes into account all the necessary aspects: from technical analysis to user experience assessment.
- Technical audit: At this stage, we check the technical component of the website: coding, information architecture, compliance with SEO and web accessibility standards. We identify technical errors that may prevent the site from being indexed by search engines or impair overall performance.
- User experience (UX) audit: We analyze how visitors interact with your website and evaluate the usability of the interface. In this context, we can also put a heatmap on the site. Heatmaps allow you to visualize where users click most often, how long they stay on certain segments of the page, and how they scroll through the page. This is very useful for improving page structure and content.
- Report and recommendations: At the final stage, we compile a detailed report that includes all the issues we found and specific recommendations for fixing them. We provide practical advice that can be implemented quickly to improve your website.
- Support and optimization: After the audit, we also offer website maintenance and optimization services. This can include regular updates, monitoring of website performance, and additional checks for compliance with changed requirements or technologies.
Our goal is not just to identify problems, but to provide you with the tools and knowledge to solve them effectively, so that your website not only works at full capacity, but also helps you grow your business.
Glyanec provides professional website audit services that include technical audit, usability testing, SEO optimization, and analysis of your website's accessibility and security. We use advanced tools, such as heatmaps, to analyze user behavior in depth, allowing us to offer targeted and effective solutions for each client.
If you want to ensure that your website functions at the highest level, meets all modern requirements, and works as a powerful tool for your business, contact us. Order a website audit in Glyanec today and take the first step towards improving your online space. We guarantee a professional approach and dedication to achieving your business goals.
What are the advantages of websites over mobile apps?
Different companies are faced with the choice between developing mobile apps and websites every day. While mobile apps may seem convenient and innovative, it's important not to ignore the numerous advantages of websites. Ordering a website is not just an investment in an online presence, but a strategic decision that can significantly reduce development and maintenance costs, provide a wider audience reach, and improve search engine rankings.
We'll take a closer look at why websites compare favorably to mobile apps, analyzing their functionality, accessibility, and maintenance costs. The importance of websites in today's digitalized landscape cannot be underestimated, as they play a key role in attracting customers, expanding the market, and optimizing the user experience.
What is a website and a mobile application?
Websites and mobile apps play vital roles in promoting a business, but they have significant differences. A mobile app is a program downloaded and installed on a mobile device that can use the phone's system capabilities, such as a camera, GPS, or gyroscope. They can offer a more personalized experience, but they require significant investment to develop and maintain.
Therefore, choosing between website development and in-house development usually turns out to be a more profitable and effective solution.
Main advantages of websites
Websites offer a number of benefits that make them an attractive choice for businesses of all sizes. Let's take a look at a few of the key benefits you should consider when considering a website for your business.
- Universal access: One of the main advantages of websites is their accessibility. Visitors can access your site from any device that has an Internet connection, regardless of the operating system. This provides a wide audience reach and the ability to attract more potential customers.
- Cost-effectiveness: Ordering a website is often much cheaper than developing a mobile app. The cost of developing and maintaining a website is lower because you don't need to create separate versions for different platforms, such as iOS and Android. In addition, updates and changes to the site can be implemented faster and easier, which reduces overall maintenance costs.
- SEO and marketing benefits: Websites provide better opportunities for search engine optimization (SEO). This means that your website can rank higher in search engines, increasing the chances of being discovered by potential customers. Optimizing your website for search engines helps to increase its visibility and attract more organic traffic.
- Improving the user experience: Websites can offer a rich and user-friendly user interface that is adapted for different devices, including mobile phones, tablets, and desktops. With a responsive design, users can easily navigate the site, which improves the overall user experience and can increase conversion rates.
With these benefits in mind, building a website is a rational choice for businesses looking to maximize the benefits of their online presence. Not only do websites save money and resources, but they also provide ample opportunities to scale and grow your business.
Why do users abandon mobile apps?
Despite the significant development of mobile technology and the increase in the number of available apps, many users still prefer websites. This is due to a number of reasons that point to certain disadvantages of mobile apps and limitations that can affect the user experience.
Most users do not see the need to install mobile applications when they can easily access the same services or information through a website on their laptop or smartphone via a browser. This is especially true for those services that users use infrequently or sporadically.
Additionally, users emphasize that mobile apps often take up too much space on their devices, which can be critical for those with limited storage space. There are also concerns about battery and mobile data consumption, especially when apps are running in the background or transferring large amounts of data.
Privacy and security issues
One of the biggest concerns that pushes users away from mobile apps is the issue of privacy and security. Many apps require extensive permissions to access personal information such as contacts, location, social media data, and even personal files, which raises concerns among users about how this data is collected, stored, and used. There is also a fear that mobile apps may be vulnerable to hacking, especially those that store sensitive financial data or personal information. Data breaches at large companies that have made headlines only reinforce these concerns.
These factors contribute to the fact that many users prefer to use websites that do not require a download and provide quick access to services without the need to install resource-consuming applications. This confirms that websites can be a more convenient and secure solution for many users. However, for many companies, creating a website will prove to be the most optimal solution to effectively attract customers and provide high quality service with minimal costs and complexity.
To summarize, a careful choice between website and mobile app development should be based on the specific needs of the business, its target audience, and available resources. However, for many companies, ordering a website will prove to be the most optimal solution that allows them to effectively attract customers and provide high quality service with minimal costs and complexity.
What are progressive web applications and what are their advantages
Progressive Web Applications (PWAs) are changing the way we think about what websites can do. This technology combines the best of the web and mobile applications, offering speed and usability that was previously only possible in apps. In this article, we'll take a closer look at what progressive web apps are, what technologies are behind them, their benefits, and key implementation considerations. We will pay special attention to how progressive web applications can transform your business by providing a better user experience and increasing productivity.
What are progressive web applications?
Progressive web applications are a type of software that is split into a website and a mobile application. This allows users to install web applications on their devices and use them in a similar way to regular mobile applications. An important feature of PWAs is that they use web browser technologies but offer functionality that is usually associated only with mobile applications.
The PWA concept was first introduced by Google in 2015. The goal was to make the web experience as convenient and fast as possible. Since then, the technology has gained significant development and support, especially from companies seeking to improve the mobile user experience without losing the versatility and accessibility of the web.
Technologies used in advanced web applications
Progressive web applications use a number of modern web technologies to provide users with an experience that is as close as possible to mobile applications. The most important of these technologies are:
- Service Workers - scripts that run in the background, independently of the web page, and allow you to manage network requests, cache resources, and use push notifications.
- Manifest file - a JSON file that allows developers to install a web application on the home screen, set the icon and the start screen.
- Using HTTPS - ensuring the security of user data and the reliable operation of web applications.
Why progressive web applications are better than traditional sites
Improving the user experience
Progressive web applications are characterized by extremely fast loading speeds and high responsiveness, which is ensured by data caching and intelligent management of network requests. This means that users are able to access content instantly, regardless of the quality of their Internet connection, which significantly improves the overall user experience.
Offline access and support for push notifications
One of the defining features of PWA is the ability to work offline. This is achieved thanks to Service Workers technology, which allows web applications to cache important content and provide access to it without the need for an Internet connection. In addition, PWAs can use push notifications to inform users about news, updates, or special offers even when they are not using the web application.
Increase engagement and conversion rates
Thanks to better user experience and offline capabilities, PWAs demonstrate high rates of user engagement and increased conversions. The ability to load quickly and run smoothly on any device ensures higher customer loyalty and a higher likelihood of completing targeted actions, such as making a purchase or filling out a contact form.
Steps to implement progressive web applications in your business
Implementing progressive web applications may seem daunting, but with the right approach, the process can be efficient and smooth. Here are the basic steps to integrate PWA into your business:
- Audit the current state of the website - check if your site is ready for conversion to PWA. This includes ensuring HTTPS compatibility, site responsiveness on different devices, and the availability of all necessary technical aspects.
- Developing and configuring Service Workers is a key component of PWA that allows the website to work offline and use push notifications.
- Creating a web app manifest - a manifest allows users to add your app to the home screen of their devices, providing easier access and a more native experience.
- PWA testing - ensure that your PWA works properly across all devices and browsers, with special attention to offline mode and loading speed.
- Monitoring and updating - once your PWA is up and running, it's important to keep it up to date and make updates to resolve any issues or improve functionality.
To illustrate how easily and quickly users can install a progressive web application on their devices, we have prepared an animated GIF. This GIF shows the process from the moment a user visits a website to the moment they install the web application on the home screen of their mobile device. This demonstrates the simplicity and ease of use of PWAs, as well as their ability to offer a native experience through a web browser.
Progressive web apps are a powerful tool for business development, offering speed, convenience, and an enhanced user experience comparable to native mobile apps. They allow you to achieve a high level of customer engagement, provide the ability to work offline and send push notifications, which is critical in today's dynamic market. Thanks to their ease of installation and efficiency, PWAs can significantly increase conversion rates and improve the overall user experience.
If you're looking for a way to make your web experience more efficient and engaging, progressive web applications can be a great solution. Remember that proper implementation and ongoing updates are essential to the success of any technology solution. Don't hesitate to bring in professionals to help you optimize your website to turn it into a responsive web app and take full advantage of its capabilities.
Just one step to your perfect website
