Automation of contextual advertising, what is its benefit how to conduct it

Despite the popularity of using advertising in social networks and SEO adaptation to promote Internet resources, contextual advertising stubbornly does not want to give up its position. If the algorithms of social networks are not yet clear, and in SEO they change from day to day, not allowing you to fully promote your online store, then with contextual advertising everything is stable and monolithic.

Contextual advertising has been around for quite a few years, and during this time, resources have already thoroughly studied all the algorithms. Despite this, few people resort to automation of contextual advertising campaigns, not looking at solid cost savings. But why is this automation necessary, what benefits does the owner of a resource with automated contextual advertising get, and how do you actually perform this very automation? Today we will try to understand this issue. Let's get started!

What is contextual advertising automation?

Contextual advertising automation is a series of actions that will result in automatic promotion of your contextual advertising company. One of the main useful aspects of contextual advertising automation is the factor of cheaper promotion of your resource. Keep in mind that a resource with non-automated contextual advertising requires constant monitoring, while an online store where the advertising company is automated can easily be promoted using contextual advertising without the direct participation of the resource owner.

Automation of contextual advertising is a time-consuming process that requires a number of skills. Today we will look at several ways to automate contextual advertising on your resource, find out the pros and pitfalls of each method, and take a closer look at the very essence of contextual advertising.

Contextual advertising and its types

Contextual advertising is one of the oldest types of online advertising. The essence of its work is to find potential customers based on search queries and promote certain products. Contextual advertising is displayed only to users whose interests coincide with the interests specified in the advertising campaign. For example, a person who recently asked about the cost of seahorses for their aquarium may soon see ads for larger aquariums, different types of seahorse food, and aquarium decorations on a third-party site. This is how contextual advertising works, offering your potential client something that they might theoretically be interested in.

Thus, a potential customer who is interested in buying one product will soon get several more products in a row that they might not have thought about buying.
Despite the popularity of SEO and social networks, contextual advertising still brings traffic to the pages of online stores. So the myth of SEO-or not, it's up to you and the statistics of your resource. you can read the article about SEO adaptation and its benefits by visiting the blog tab.

Contextual advertising is not divided into several types:

• Search
• Banner
• Commodity
• Video advertising
• Mobile app campaign

Each type of contextual advertising in one way or another provokes the buyer to click on a link to your resource for subsequent purchase. Despite the opinion that contextual advertising has long been exhausted - 35% of visits to the largest online stores in Europe still occur due to the work of contextual advertising

Automation of contextual advertising

Automation of a contextual advertising company is a rather complex process, and it is better to entrust it to professionals. There are several methods that you can use to partially automate your advertising campaign, and we will talk about them.

1. Automatic testing of ads

In order to understand which of your ads are more attractive to the consumer, you need to constantly test them. When your ad's clickability increases, you usually have the option to gradually reduce the price by up to 1.5 times per click. This is especially true for dynamic remarketing.

A/B testing requires much more data, which is why every time you launch a new ad campaign, your contextual advertising specialists are faced with a lot of different configurable parameters, such as:

• Text part
• Working on headlines
• Selecting or creating images
• Days and times of impressions
• The device used

It is easy to get confused about the sequence of filling in these data, but it is the sequence of filling in these parameters that affects the similarity of the final result with the appearance of the advertising snippet you are visualizing.

The ad testing process takes a considerable amount of time, but it can be automated. In order to automate the process of testing your ads, you will need a specialist who knows how to use such a utility as AdBasis.

This program, if configured correctly, can automatically test your ad campaigns and even divide them into groups according to the selected parameters. In order to properly automate the verification of your ads, we recommend that you contact real professionals, employees of the gloss Studio. Studio gloss for 11 years helps owners of Internet resources to promote their offspring. Behind the company has more than 1,100 sites, made under the key, with them you can see in the tab portfolio. Gloss specialists will help you set up automated verification of your advertising companies and advise you on the capabilities of various utilities that can simplify the management of your resource.

If your online store needs to automate the verification of advertising companies, contact the Manager of the gloss company and the company's employees will fulfill your order as soon as possible.

2. Automating the selection of key queries

Often, owners of Internet resources make the same mistakes when setting up their contextual advertising on their own, namely, they use average values and follow the lead of metrics that are not always able to correctly influence the final result of an advertising campaign. In order to change the situation and direct your advertising company in the right direction, you, together with a professional, can:
Find new keywords for your ad groups
To connect a new, currently not used advertising channels
Identify new segments of your target audience that you haven't targeted yet
Create multiple landing Pages for testing advertising companies and ideas that your competitors have rejected

To automate this process, you can use Google AdWords scripts. Setting up the script is extremely delicate and requires some experience, but with the right setup, you can:

• Automate the search for keywords with the specified display frames
• Automate the creation of new ads using existing keywords
• Automate the creation of copies of each of the existing ads in order to save them in case of unforeseen circumstances.

In addition, proper configuration of this script can allow you to automatically search for new advertising places using the Google display network (GDN)

3. Automation of reporting

In order to track the success of your advertising companies, you need to periodically check their indicators. You need to allocate a decent amount of time for this, which is not always convenient, especially if you have more than one advertising company and more than one business.

You can simplify your task by setting up automatic reporting of your ad campaigns using the Google AdWords script or scripts from other platforms. In order to correctly configure the monthly reporting script and avoid mistakes, we recommend that you contact professionals for services. Employees of the gloss Studio can help you set up all the scripts you need, as well as explain how they work, so that you do not worry about the possibility of your data being leaked. In addition to setting up contextual advertising automation on your site, gloss can help you create your own design or complete rebranding of your online store. In order to get acquainted with the full list of services provided by gloss, you need to go to the services page.

Positive aspects of contextual advertising automation

Continuous monitoring and reporting based on various indicators of your contextual advertising takes a lot of time and requires concentration. Due to the large number of different indicators that you need to not only monitor, but also analyze, there is often a risk of making a mistake when creating another advertising company, which can later cause its complete failure.

By automating contextual advertising in your online store or other online resource, you can not only remove a number of responsibilities by entrusting them to the system, but also save a decent amount of money, due to the absence of the need to hire a separate team to track the performance of your companies.

In addition to reducing the cost of promoting your resource, you can also get a complete picture of the results of your contextual advertising company on a monthly basis and make changes to it if necessary. Thanks to properly configured scripts, you don't have to worry about searching for new keywords or tracking your resource's metrics. At the end of the month, you will be able to study the results and make your own verdict on a particular company.

It is also worth mentioning the possibility of automating the search for new advertising places, which is a very important part of promoting your Internet resource. Properly configured scripts will help you find new, not yet “run-in” places to place your ads. this can play a significant role in the final promotion of your Internet resource.

Conclusions

Automation of contextual advertising is a profitable process from all sides, with which you can save money and minimize the likelihood of making any mistakes.
Despite all the positive aspects of automation, keep in mind that setting up scripts is a delicate matter. To enter the correct configurations, you must have some experience in promoting and automating online advertising. If you do not have such experience, you can always contact the gloss Studio. Gloss Studio provides a full range of services for designing and creating websites. The gloss Studio team is a certified team that can create your dream website based on your ideas and suggestions. You can get acquainted with the works of the gloss Studio by going to the portfolio tab.
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