​​The medical field is a niche to which the Google search engine has a special relationship. More recently, the entire search engine was loaded with sites with tips and prescriptions of medicines from users who have neither medical education nor any understanding of what they advise. At the same time, the use of RRS helped sites with such information to stay in the top of the search results, while the sites of medical centers with materials from certified specialists were idle somewhere in the back of the search results.

The coronavirus pandemic has become a precedent event, and of course the owners of sites with tips on "improving immunity with folk remedies" could not help but take advantage of it. Having received millions of complaints about the incompetence of information from users, Google decided to take serious measures and make control over the reliability of information in the medical field a priority goal. Thus, most of the sites with tips and recipes have sunk into oblivion, but what to do with the resources on which professionals work?

More recently, many experts have said that SEO is only part of the story. Against the background of the success and effectiveness of the PPC, the search engine promotion looked inconspicuous and more like a waste of time, exactly until the cost of the PPC exceeded the expected profit.

Because of the effectiveness of the PPC, absolutely everyone began to use such advertising. As we know– the higher the demand, the higher the price, so it is not surprising that now the cost of a click in the RRS can easily exceed the profit that you will receive under the most favorable circumstances. But what about SEO.

In order to get rid of incompetent articles and forums, Google decided to use SEO as the main source of reliable data and focus all ranking factors on SEO. Thus, now the relevance of the information provided by you, its reliability and effectiveness have become the main help for success in search results, but this does not mean that it has become easier for medical sites to enter the top of search results.

Having ordered the creation of a turnkey medical center website from specialists, you will get a high-quality website, but what next? How to promote a medical-related website and what is definitely worth considering before spending a fortune on marketing campaigns? That's what we'll tell you in this article, let's get started!

Creation and promotion of a medical-related website: E.A.T. as the main reference point for web resources

Creating a turnkey corporate website is an excellent solution that can allow you to introduce more potential customers to your services. Creating such a website will take a lot of time, but considering the benefits that a corporate website can bring to a medical center– all the costs and risks associated with website development are more than justified.

Against the background of the popularity of digitalization, there are many studios on the market that are engaged in creating turnkey websites. It is quite difficult to assess the quality of their work objectively, given the peculiarities of the niche. So the only universal method of choosing a website creation studio is the rating and the number of websites created.

Turning to leaders in any niche, you always get the best. Regardless of whether we are talking about a website manufacturer or a website creation studio, leaders have to go a long way to get around their competitors. In order to outshine others, it is necessary to work harder, better and faster – that is why choosing leaders in the field of website creation, you can be sure that the development of a corporate website for your organization will take place at the highest level.

Glyanec website creation studio is the leader of this niche in Ukraine. We have been creating corporate websites and turnkey online stores for 13 years and during this time we managed to beat all our competitors. Thanks to the professionalism of each individual specialist of our team, we were able to offer our clients the most successful promotion strategies and created websites for them that helped them break out into the top of the search results. You can judge our success by visiting our portfolio or a tab with customer reviews.

At the moment, the Glyanec website creation studio cooperates with the largest networks and companies in Ukraine. Despite our leadership in the niche – we do not plan to stop there, our team is improving its skills day by day to offer our customers even more technologically advanced and effective sites, as well as to develop even more effective marketing campaigns for them, so by contacting us you can be sure of your success.

Glyanec website creation studio is engaged not only in the development of turnkey corporate websites, but also creates online stores. You can order the creation of a turnkey online store from the specialists of the Glyanec web studio using the information on our website or simply by calling our office, where the manager will acquaint you with all the details of our services and tell you in detail what work plan will need to be done to develop an online store.

If you need a turnkey corporate website– you can also contact our manager to get detailed answers to your questions. In addition, there is an online chat on our website, in which our representatives can also tell you about all our services. So if you want to create a website for a medical center and are not ready to put up with half measures from beginner studios, contact the leader! Order a turnkey website creation from the Gloss website creation studio, and start promoting your center tomorrow!

Returning to the promotion of the medical center's website, it is necessary to mention one of the most important ranking factors for resources in this area, namely, from E.A.T.

E.A.T is an abbreviation that stands for "authority, expertise, reliability”, it is on these parameters that the Google search engine currently places the greatest emphasis when promoting any sites related to medical topics in one way or another. But how to deal with E.A.T.?

Medical referral sites refer to YMYL  "Your Money or Your Life" type resources. The essence of this algorithm is that the information presented on the network should not harm the health of users, which is why all sites where unverified information is used have left the search results with the advent of this algorithm.

YMYL sites - the consequences of the algorithm's actions for the site of the medical center
As we have already mentioned, the main task of this algorithm is to filter out unreliable data related to the beauty, medicine or law industries. In order for your site not to fall under the action of this algorithm, it is necessary that the information posted on its pages be reliable and created exclusively by a specialist in the field in which your site operates.

Google has the right to submit a request to you regarding this or that content on your site. In this case, the main goal of the company will be to obtain documents that the author of the text on your site has a medical education, if your site is somehow related to medicine. Not being able to provide such documents, you risk starting to lose ground, since from the point of view of the search engine, the information you provide will be unreliable.

The value of information in the Google search engine is becoming more and more important every year. If earlier you could thoughtlessly publish texts on the pages of your website, now even one page with unreliable data can put an end to your corporate resource, but is E.A.T. really all that should be taken into account when creating a corporate website related to medical topics. Of course not!

YMYL is a site segmentation factor aimed at analyzing the presented data. Its main task is to minimize the risks to the health and financial condition of the search engine user. So if your site relates to medicine, finance or law, we recommend that you carefully monitor the authenticity of the published content.

Despite the importance of YMYL, this is far from the only factor that can affect the success of your Internet resource.

In addition to credibility, reliability and expertise, the information on your site should also be optimized, as well as the site itself. You can enlist the support of a doctor of sciences in the field of medicine, but if amateurs were involved in the development of your Internet resource– you will never be able to achieve the desired results in terms of traffic and the number of new customers. In order for your expectations to be met, you need the help of a specialist in the field of corporate website development and the Gloss web studio is ready to provide it to you.

Glyanec Web Studio is a leader in the development of corporate websites and online stores. In addition to the previously listed resources, we are also engaged in the creation of landing pages, news portals – and during our work in these areas, we were able to succeed in them.

If you plan to launch a landing page for your corporate website in order to attract as many users as possible, you can order its development from specialists of the Glyanec web studio. Our team will conduct a detailed niche analysis to provide your potential customers with as much information as possible and attract them to your corporate website. In addition, Gloss web studio is also engaged in the promotion of Internet resources – so if you plan to order the creation of an online store or a corporate web resource– we can also attract your potential customers to it.

Glyanec Web Studio is a full-cycle studio, because we provide a full list of services related to the development, creation, design and promotion of websites. By placing an order for the development and promotion of a turnkey website on our website, you are guaranteed to receive an Internet resource prepared for all relevant ranking factors. In addition, our marketers can provide you with effective marketing campaigns aimed at attracting customers to specific services of your company, or to your resource as a whole. Thus, becoming a client of the Glyanec web studio, you get a full range of services necessary for successful access to the Internet and attracting new customers to your business.

To learn more details about the services of the Gloss web studio and order the development of a turnkey corporate website, you can use the contact information on our website.

What is important to consider when creating a corporate website for a medical center
Having figured out how important the expertise of the content published on the medical center's website is, it's time to talk about simpler things as part of website promotion.

The fact that more ranking factors are used for medical-related sites does not change the fact that your site should be fully optimized for search engine promotion. Simply put, EAT and YMYL are add-ons, but without an intuitive structure, linking and attractive design, your site is unlikely to be able to achieve the results you expect from it. So what should you pay attention to when developing a corporate medical website? The list of site segments that you should pay special attention to is as follows:

1. Structure

The first thing that begins the creation of a turnkey website is the development of an intuitive structure. At this stage, it is important to take into account all the features of the niche, in this case we are talking about medicine.

In order for the clients of the medical center to find all the necessary information, make sure that the most important pages with information are located at a click away for users who have visited the main page of the site. Creating a corporate website in the medical field, an intuitive structure plays an important role, because if a client cannot get answers to all his questions, the probability that he will contact you will decrease.

It is not necessary to use professional terminology in the structure, undoubtedly, the use of medical terminology on the website of the medical center looks like a good idea, because this way you can point out your professionalism to the user. However, most users may not understand what exactly is meant by this or that term. Thus, by creating a corporate website for a medical center and using the appropriate terminology, you can confuse a potential client and scare him away.

2. Design

Unlike creating a turnkey online store, in the case of a corporate website of a medical center, excessive creativity can do harm. Do not forget that medicine is a serious direction, and trying to attract the attention of the client with the help of a colorful design, you thereby risk distracting him from his resource and services. To prevent this, contact specialists in the field of web design and enlist their support to create the appearance of the website of the medical center.

By ordering the creation of a corporate website from the Gloss web studio, you can get a concise and at the same time attractive design. Our specialists will develop a design for your website taking into account all trends in web design, while our design will be unique and attractive from the client's point of view. Visit the Gloss web studio portfolio to personally evaluate the work of our designers and make sure of their highest quality.

3. Optimization and promotion

Structure and design are the main components of any corporate website, but you will not be able to attract customers to your center without optimizing the resource and marketing campaigns.

Corporate website optimization is a process during which our studio specialists will analyze all images and text materials on your website and make sure that they do not have a negative impact on the effectiveness of promotion.

By ordering the creation of a corporate website for a medical center from the Gloss web studio, you will get a high-quality website, but optimization of its content is possible only after you post all the content you think is necessary. After you post expert articles and all photo and video materials on the resource, our specialists will be able to speed up the loading of the site, reduce the load on the pages and help the resource work as efficiently as possible.

Also, the specialists of the Gloss web studio can create for you a number of marketing campaigns that will help you attract potential customers of your medical center and bring you profit. To learn more about marketing campaigns from the Gloss website creation studio, visit the corresponding tab on the website.

We have only briefly told you about the main components of the corporate website in 2022, but this is enough for you to be able to imagine the scale of the work that needs to be done. Of course, it will not work to create a structure, design and optimize alone without having enough knowledge.

In order to launch an effective corporate website and attract as many potential customers to it as possible, you will need to enlist the support of specialists and the Gloss web studio is ready to help you!

All you need to become a happy owner of a corporate website is to submit a request for its development using the contact information on our website. After that, our representative will contact you to discuss the project and all its subtleties. As soon as the website project is ready, we will immediately launch it into development, which will allow you to get a high-quality corporate website in the shortest possible time.

To learn more about the services provided by the Gloss website creation studio, you can visit the relevant pages on our website. There you can also find reviews of cooperation with us and our portfolio, which already contains more than 1,500 Internet resources developed by us.

Don't waste your time! Order the development of a corporate website in the medical direction from the specialists of the Glyanec web studio and get the first customers tomorrow!