Site analysis and evaluation, why it is needed and how to conduct it

Many site owners are very worried about the promotion of their resource. The drop of a resource in the search results by several points down makes them think about where the error was made. As a rule, it is not immediately clear what exactly happened. Why the number of visits to your resource has decreased, and sales tend to zero. This often happens with young services. In this case, the owner can spend a lot of time creating good content, but the number of visitors and potential customers will not reach the desired indicators. So what is the reason, and how to find it? The answer to this question can be found in Analytics and analysis of your resource.
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What is resource Analytics?

Online store Analytics is a study of your site in search of a factor that adversely affects its promotion or the life of the resource as a whole. Analytics are essentially numbers, comparing the indicators of your resource before and after certain changes. In order to get a clear answer, “what is the reason for the drop in visits and sales?"Analytics alone is not enough, it is necessary to include an assessment of the resource.

Resource assessment, what it is for and how it can help

Your online store is evaluated using information obtained from site Analytics. In addition to the usual numbers of visits and purchases, as well as the average time that a potential client spends on the resource, you need a professional to objectively evaluate the site.
This need is caused by dozens of different parameters that are not taken into account anywhere. There is also a visual style, content, design of panels and tabs, a lot of things that the site Creator simply does not pay attention to, while a professional will quickly find out what is wrong with your service. Of course, you can try to evaluate the resource yourself, but there is a high risk that you will simply not notice the flaws, since you developed the idea and design yourself.

Site analysis as an opportunity to save your business

Site analysis can be compared to going to the doctor when a person is ill. A detailed and correct analysis of the Internet resource includes:

• Search for technical errors on the site
• Disadvantages of online store design
• Search for factors that in one way or another interfere with the indexing of your online store and its further promotion
• Measuring the conversion rate of your online store
• A detailed analysis of your advertising campaign on the subject of mistakes or inefficiency in the whole structure

As a result of this analysis, you get a comprehensive picture of your site in the form of specific indicators and figures. Having received such data and having a certain amount of knowledge in the field of promotion of Internet resources, you can easily determine what is really the problem of your online store and how to solve it.

If you don't have any knowledge in the field of Internet resources, or you are worried that you might make a mistake, we recommend that you contact our specialists. Gloss Studio provides a full range of services related to the development, design and promotion of Internet resources. The company has 14 years of experience and more than 1400 ready-made sites, which you can get acquainted with in the portfolio. The gloss Studio team consists exclusively of professionals who can not only help you find the problem that caused your online store to lose its position, but also help you solve it. You can get acquainted with the full list of services of the gloss Studio by going to the corresponding page.

Methods of analysis of the site

There are dozens of different ways to analyze an Internet resource. Each of them has its own characteristics and positive aspects, but we will consider a few of the main ones
 

1. site Analysis using quality indicators

This is one of the most popular and unfortunately superficial methods of analyzing an Internet resource. In order to analyze the site by quality indicators, you need to understand what TIC and PR are. In addition to this data, you also need to have knowledge about the age of the domain, the number of pages, and the number of links, both internal and external.

This analysis will provide you with an approximate picture of what is happening on your Internet resource, but it will not always be able to answer the question “what is the reason?” This method of analysis is suitable for you if the site's drop in search queries occurred at one time, and not gradually. The difficulty of analyzing a service that has gradually fallen lower in search results is that the data is constantly updated. Finding the exact moment when your site began to lose ground is quite problematic.

2. Comparison of characteristic data obtained from specialized resources

This method has more accuracy in evaluating your resource than the previous one. The principle of analyzing your online store on the basis of statistical properties is to use the data obtained through Google Analytics. On the basis of the obtained data you will be able:

• To identify the main sources of traffic to your site
• Evaluate the effectiveness of an advertising campaign
• Identify the most popular pages and queries that consumers are interested in
• Understand the characteristics of your target audience - you can find out how important it is to know information about your target audience by visiting the corresponding article.

This method compares favorably with the previous one in terms of the amount of data available, but it can only be useful if you know what to do with this data. Without experience in conducting proper analysis of Internet resources, these data will be ordinary numbers. Without proper skills, this data is not able to answer the question “what is wrong with the site?".

3. Simplex method

This method is mainly used to evaluate the content that you have placed on the pages of your online store. Its essence is to compare key search queries with the key queries embedded in your site. If the key queries on your Internet resource completely coincide with the most popular key queries in search engines, then the problem of low traffic to your resource is not in SEO. You can find out how to properly conduct SEO adaptation and whether it is really necessary in the article “SEO adaptation, myth or reality".

If you are faced with the fact that your site is rapidly losing visitors, and its position in search queries is falling more and more, then using one of the methods above, you can figure out what the reason is. If you doubt that you have enough experience, or that you can handle the analysis of your online store, then you can always entrust this matter to specialists. The gloss Studio team will help you figure out what is the reason for such a sharp decline in promotion and help you get everything back to normal. To order the appropriate service, go to the contacts tab and contact the Manager of the gloss Studio.

Conclusions

Site analysis and evaluation is a long and complex process that requires the evaluator to have a huge experience and understanding not only the site itself, but also the mood of users, understanding how search services work, and much more. Today we have considered several ways to analyze an online store, but none of them can give a clear picture of what is happening. If you don't want to take risks and waste extra time. If you need a quick and high-quality result, you can contact the gloss company. Employees of the gloss company will promptly conduct a full analysis of your resource and provide you with an answer to what is actually the reason for the decrease in visits to your site. In addition, the professionals of the gloss Studio will help you solve this problem and advise you on what caused it. To order an audit of your resource, you need to go to the contacts tab and contact the Manager of the gloss company.
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