We research the market,
analyse trends
and share our experience
Top 7 most popular mistakes made by users while creating an online store with their own hands
Online trading is one of the most coveted pieces of the pie called online business. Creating an online store is a natural process for entrepreneurs who plan their business activities using all available marketing tools.
Often, entrepreneurs planning to launch their business on the Internet decide that the development of an online store is up to them. The consequences of such decisions are often blocked, error-filled resources that require a full audit and further correction of all the mistakes made. No less often, entrepreneurs independently undertake the optimization of the site, the result of which is also often obvious.
The popularity of online shopping in 2021 is largely due to the quarantine restriction. Due to the fact that many enterprises and companies were forced to transfer their entire staff to the Internet, entrepreneurs had to think about how to trade in the conditions of the ban on offline trading. The solution to this problem was the creation of corporate websites and online stores.
The development of web resources quickly turned into a trend and by the beginning of 2021, competition in the e-commerce market has increased many times.
In order to cope with such competition, entrepreneurs had to use all available marketing channels, but sometimes even this did not bring results. The low effectiveness of the marketing channels involved was often the result of mistakes made during the development stage of the online store site.
Not all entrepreneurs were ready to cooperate with specialists, and therefore took up the development of online stores on their own. In the future, such savings resulted in an extremely unpleasant amount, since it is always more difficult to correct errors, longer and finally more expensive – than to initially do it correctly and efficiently.
Despite the variety of mistakes that entrepreneurs made when launching their resources, there are a number of mistakes that are repeated from time to time. We will talk about these errors today in the article.
The most popular mistakes made by developers during the creation of sites in 2021
The list of all the popular errors associated with the development of websites and online stores is extremely large. We decided to highlight the top 6 errors that we have encountered most often recently. In the end, we will share the secret of how to avoid mistakes when developing an online store site, but for now, let's look at these mistakes.
So, the top 7 mistakes related to the development of websites and online stores in 2021 are as follows:
1. Website development with your own hands
Due to the huge boom in the development of Internet resources-companies providing such services could not handle all the demand. At the same time, organizations that did not want to spend money on cooperation with specialized agencies hired specialists from outside. This approach had a number of advantages, but as a rule, the result of such cooperation was absolutely non-working sites.
The fact is that even an experienced specialist is not able to cover the entire range of web development services. Therefore, to create a real high-quality resource, companies would need to hire a huge number of specialists, whose work would ultimately cost more than cooperation with a web studio. At the same time, looking for “jack – of-all-trades” capable of providing all the services for the development of an online store site, companies found only those who are able to create the appearance of work.
Of course, there were cases when specialists with a huge pool of skills still created high-quality online stores and corporate sites, but such situations were disproportionately less than unsuccessful results.
2. Brand-book and its absence
As we said earlier, many entrepreneurs faced with the ban to trade in offline mode-came to the Internet. When creating and ordering the development of online stores and turnkey websites, many companies forgot about the corporate style. As a result, the result of the work of specialists was high-quality sites – in no way externally related to the next store or chain of establishments.
Even owning one of the most successful stores in the city, the entrepreneur forgot about the corporate style and its importance-often remained without customers. This was due to the fact that even regular customers of the offline store could not find its online version, and when they went to the website of the Internet resource created by the entrepreneur, they simply did not recognize their favorite institution or boutique.
In order to maintain the company's image and remain recognizable, even among new users, entrepreneurs, before ordering the development of an online store, need to check with the corporate style of their organization. For the image, it is important that the shades, colors and slogans used on offline points and their advertising echo the online version of the store.
Without forgetting about the corporate style and brand book, an entrepreneur can not only attract regular customers of their offline point, but also acquire a new target audience-thanks to advertising and promotion of their products.
3. Spectacular design and lack of sales work
Another common mistake is the fanaticism of entrepreneurs regarding the appearance of their resources. In search results, you can often find sites whose functionality is incomparably small compared to the functionality available to users. This, in turn, leads to a small turnover, since the tools that motivate site visitors to buy on the site are simply not available.
The design of the website of an online store and a corporate website is a very important element that is of great importance for further promotion. In addition, a beautiful visual design predisposes customers to itself. But it is worth considering that the lack of selling widgets and site elements that can motivate the buyer to make a purchase will inevitably lead to the fact that the number of sales will leave much to be desired.
In order to avoid such a situation, the entrepreneur, in addition to high-quality and attractive design, should also think about selling functions. Providing the user with the opportunity to quickly find the product they need in a detailed catalog, or creating personal recommendations based on the products that the user viewed – can become one of the main arguments for cooperation between the client and the store.
4. Problems with the CMS
CMS – important for any site, providing the owner with the ability to customize, change, fill and delete the pages and content of the site. In addition, some of them provide an opportunity for site owners to track the progress of their resource or content that they publish.
Despite all the hospitality of the CMS, working with it requires knowledge and skills that are not always present in the owners of sites.
Making your own settings or trying to change something in the site itself using the CMS often led to the complete removal of pages, or information on them. In addition, unwanted interference in the CMS of the site often led to the loss of positions by the site, since the published content could not be optimized before it was uploaded. Also, the content could not be adapted to the page, or edits made to the text inside the CMS itself could cause a decrease in its effectiveness in terms of search engine optimization and promotion. As a result, the attempts of the site owners to interfere in the system led to an appeal to specialists, since entrepreneurs could not independently cope with the CMS error, without having any knowledge about the principles of working with it.
In an attempt to save money, companies often took up creating websites themselves. Such companies approached the choice of CMS based on convenience and completely forgot that some CMS show themselves in the promotion of online stores or corporate sites better than others.
Due to the use of CMS systems that are not the most suitable for the purposes of the company, organizations spent a lot of money to effectively promote already created sites.
As a rule, high-quality optimization and promotion helped companies to promote their sites to the first pages of search results, but the cost of such promotion was incomparably higher than that of sites created on a suitable CMS in terms of tasks and niches.
5. Using low-quality content
As a rule, the promotion of an online store site begins with search engine optimization. To do this, the site owner or the team that works on it analyzes search queries in the resource niche, selects keywords and orders content based on the collected semantic core.
Search engine optimization is an extremely effective method of promotion, but only if the content meets all the requirements and parameters of the search engine. On the Internet, you can often find resources where the content was copied or slightly modified compared to the original, and thoughtlessly posted on the site.
One of the consequences of using low-quality content is that the site falls under one of the search engine filters. Getting under the filter promises the entrepreneur a long period of site recovery, and almost complete lack of site traffic at the time when it is under the search engine filter. As for getting out of the search engine filter, the site owner will need to spend a lot of time and effort to do this. The services of specialists who can remove the site from the filter of search engines cost an impressive amount of money, and therefore the best solution for the company is to prevent the site from falling under the filter.
To do this, you need to cooperate with trusted companies, whose projects you can find information about on the Internet. The same applies to the process of developing an online store website.
One of the consequences of using low-quality content is that the site falls under one of the search engine filters. Getting under the filter promises the entrepreneur a long period of site recovery, and almost complete lack of site traffic at the time when it is under the search engine filter. As for getting out of the search engine filter, the site owner will need to spend a lot of time and effort to do this. The services of specialists who can remove the site from the filter of search engines cost an impressive amount of money, and therefore the best solution for the company is to prevent the site from falling under the filter.
To do this, you need to cooperate with trusted companies, whose projects you can find information about on the Internet. The same applies to the process of developing an online store website.
If you are looking for a web studio that can develop an online store site for you and provides a full range of services in the field of creating, optimizing and further promoting the site – order the development of an online store from the specialists of the Glyanec web studio. Our company has been creating Internet resources for more than 12 years, and during this time we have become the leaders of this niche in Ukraine. You can independently verify the quality of our team's work by visiting the portfolio of the Gloss web studio by selecting the appropriate item in the site menu.
6. An incomplete product catalog
The product catalog is the heart of the online store. It is for the products that users visit such resources, and therefore problems with the catalog can cost the company not only the lost client, but also all further profits.
Problems with the catalog can be very different, but the most common are problems with sorting products, lack of convenient filters and division into product types. Due to the lack of these elements in the catalog of the online store, users have to spend many times more time searching for the products they need, which ultimately leads to a decrease in customer loyalty to the company.
It is worth considering that loyalty is one of the most important parameters for an online store, since it often becomes the last argument in favor of concluding a deal with a company or buying a product.
In order to avoid problems with the catalog of products for an online store, an entrepreneur should think in advance about the most effective structure of the page or contact specialists.
7. Difficulties with placing an order and its further payment
Based on the previous points, we can say that customers in 2021 most appreciate comfort and speed. Problems with payment and order processing are also a common problem on new Internet resources. The fact is that not all entrepreneurs creating an online store with their own hands understand exactly how to integrate convenient payment methods and how to facilitate the ordering process for their customers.
At the same time, creating a website with their own hands, the owner can make a number of mistakes that will further affect customer loyalty. In order to avoid such a situation, the best solution for an entrepreneur is to turn to a team of specialists who know how to provide a high-quality user experience and provide the client with maximum comfort.
All of these problems are extremely common on the Internet. Despite the fact that their solution is usually very simple-entrepreneurs do not always have enough knowledge in the field of creating Internet resources to correct these errors.
In order to avoid making such mistakes, the best solution is to contact a web studio that provides a full list of services related to the development of Internet resources. The leader among such organizations is the company Glyanec.
If you have already launched your site, but you notice that the site's indicators are not increasing, and the effectiveness of promotion is under a big question-contact the specialists.
After analyzing your site, experts in the field of creating and promoting Internet resources will be able to provide you with a report that will list all the problem areas of your resource. After all the problems are found, you should fix them as soon as possible, because their presence can dramatically affect the size of the budget needed to promote an Internet resource today.
If you want to spend money as efficiently as possible on the promotion of an online store's website-when planning its development, contact our specialists. This way you will not only save your personal time and get rid of the need to study this issue, but also protect your future site from errors that can affect its success.
Order the development of the website of the online store from the specialists of the web studio Gloss and launch the resource of your dreams tomorrow, together with us!
Website development for the Polish market!
We are your reliable partner in setting up and developing your business in Poland. Our company offers a full range of services for the launch and successful operation of your company in this country. We specialize in the development of websites in Polish, adapted to the needs of the local audience. Our web development professionals have many years of experience in designing and optimizing websites for the Polish market, which will allow your business to compete effectively and attract customers.
Our services include:
- Polish website development: Our website development professionals will create an effective and attractive Polish-language website for you that will attract the attention of local customers.
- Marketing services in Poland: We will develop a marketing strategy for you that will allow you to set up effective advertising campaigns and attract your target audience.
- Rebranding your business: Our rebranding experts will help you update your company's image and emphasize your strengths to attract new customers.
Cooperation with us covers a wide range of services for entrepreneurs and companies expanding their activities in the international market. We offer professional translation of documents and information, advice on local banks and financial procedures, assistance in registering a business and opening a branch, as well as support in choosing a payment and delivery system. In addition, we can provide you with contacts for registering a legal entity in Poland, office selection, accountant contacts and other services. We make sure that your business initiatives are successfully implemented in the new market conditions.
Address of the office in Poland: Biuro 315, Regus Equal Park 3rd Floor, Wielicka 28, 30-552 Kraków
Don't waste time - choose our company for a successful start in Poland. We know how to make your business competitive in this market!
For a successful start in Poland, please contact us:
📞 Phone: 0 (800) 750-751
📧 E-mail: [email protected]
How a website audit can transform your business
A website audit is not a simple check, it is a necessity that allows you to deeply understand both the technical and marketing aspects of your site. Is your website optimized for search engines? Does it communicate effectively with your potential customers? The answers to these questions can radically change your approaches and strategies. Ordering a website analysis can reveal hidden issues that are holding back your site's lead generation and customer acquisition potential. Whether you're looking to improve your site's search engine rankings or increase user satisfaction, an audit can provide you with the tools and guidance you need.
We will look at how a carefully prepared audit can significantly improve your website and make it more competitive. We will discuss what aspects of a website are checked during an audit, what benefits it can bring to your business, and how you can order a website audit from professionals to ensure the best results.
Why does your business need a website audit?
Excellent website usability is not just a nice bonus, but a critical condition for ensuring online success. A website audit allows you to analyze in detail how conveniently and efficiently users interact with your site, and how this affects your business's ability to achieve its goals. Here are some reasons why it is important:
- Increase user satisfaction: An audit reveals navigation and interface issues that may prevent users from easily and intuitively finding the information they need or performing the actions they want on your site. Improving these aspects can significantly increase your visitors' satisfaction.
- Reduce bounce rate: When users find it difficult to navigate the site or perform the necessary actions, they are more likely to leave the site without converting. An audit helps to identify and fix design elements that can lead to a high bounce rate.
- Increase conversions: Website optimization can have a direct impact on your conversions. For example, simplifying the checkout process or improving the visibility of a call-to-action button can significantly increase the number of successful transactions.
- Search engine optimization: SEO audit and optimization is part of the overall website audit and focuses on aspects that affect your website's visibility in search engines. Analyzing keywords, meta tags, URL structure, and other SEO practices will help to push your website higher in search results.
- Improving accessibility: The audit also assesses how accessible your site is to people with disabilities. Ensuring accessibility not only expands your target audience, but also emphasizes your responsibility as a business.
- Optimization for mobile devices: Nowadays, it's important that your website is optimized for mobile users. An audit will help ensure that your website works efficiently on all types of devices, improving the overall user experience.
Ensuring a high quality website is an investment in customer satisfaction and the efficiency of your online space. Ordering a professional audit can help you identify critical issues and resolve them before they negatively affect your business. You can read more about SEO promotion in the article "Features of SEO optimization of an online store"
How the audit is conducted and what we offer
Website audit is a complex process that includes several key stages. Each stage has its own specifics and requires a detailed approach. Our team of specialists uses advanced technologies and techniques to ensure the highest quality of services. This is how we work:
- Audit planning: First of all, we identify your business goals and website features. This helps us to prepare a personalized audit plan that takes into account all the necessary aspects: from technical analysis to user experience assessment.
- Technical audit: At this stage, we check the technical component of the website: coding, information architecture, compliance with SEO and web accessibility standards. We identify technical errors that may prevent the site from being indexed by search engines or impair overall performance.
- User experience (UX) audit: We analyze how visitors interact with your website and evaluate the usability of the interface. In this context, we can also put a heatmap on the site. Heatmaps allow you to visualize where users click most often, how long they stay on certain segments of the page, and how they scroll through the page. This is very useful for improving page structure and content.
- Report and recommendations: At the final stage, we compile a detailed report that includes all the issues we found and specific recommendations for fixing them. We provide practical advice that can be implemented quickly to improve your website.
- Support and optimization: After the audit, we also offer website maintenance and optimization services. This can include regular updates, monitoring of website performance, and additional checks for compliance with changed requirements or technologies.
Our goal is not just to identify problems, but to provide you with the tools and knowledge to solve them effectively, so that your website not only works at full capacity, but also helps you grow your business.
Glyanec provides professional website audit services that include technical audit, usability testing, SEO optimization, and analysis of your website's accessibility and security. We use advanced tools, such as heatmaps, to analyze user behavior in depth, allowing us to offer targeted and effective solutions for each client.
If you want to ensure that your website functions at the highest level, meets all modern requirements, and works as a powerful tool for your business, contact us. Order a website audit in Glyanec today and take the first step towards improving your online space. We guarantee a professional approach and dedication to achieving your business goals.
What are the advantages of websites over mobile apps?
Different companies are faced with the choice between developing mobile apps and websites every day. While mobile apps may seem convenient and innovative, it's important not to ignore the numerous advantages of websites. Ordering a website is not just an investment in an online presence, but a strategic decision that can significantly reduce development and maintenance costs, provide a wider audience reach, and improve search engine rankings.
We'll take a closer look at why websites compare favorably to mobile apps, analyzing their functionality, accessibility, and maintenance costs. The importance of websites in today's digitalized landscape cannot be underestimated, as they play a key role in attracting customers, expanding the market, and optimizing the user experience.
What is a website and a mobile application?
Websites and mobile apps play vital roles in promoting a business, but they have significant differences. A mobile app is a program downloaded and installed on a mobile device that can use the phone's system capabilities, such as a camera, GPS, or gyroscope. They can offer a more personalized experience, but they require significant investment to develop and maintain.
Therefore, choosing between website development and in-house development usually turns out to be a more profitable and effective solution.
Main advantages of websites
Websites offer a number of benefits that make them an attractive choice for businesses of all sizes. Let's take a look at a few of the key benefits you should consider when considering a website for your business.
- Universal access: One of the main advantages of websites is their accessibility. Visitors can access your site from any device that has an Internet connection, regardless of the operating system. This provides a wide audience reach and the ability to attract more potential customers.
- Cost-effectiveness: Ordering a website is often much cheaper than developing a mobile app. The cost of developing and maintaining a website is lower because you don't need to create separate versions for different platforms, such as iOS and Android. In addition, updates and changes to the site can be implemented faster and easier, which reduces overall maintenance costs.
- SEO and marketing benefits: Websites provide better opportunities for search engine optimization (SEO). This means that your website can rank higher in search engines, increasing the chances of being discovered by potential customers. Optimizing your website for search engines helps to increase its visibility and attract more organic traffic.
- Improving the user experience: Websites can offer a rich and user-friendly user interface that is adapted for different devices, including mobile phones, tablets, and desktops. With a responsive design, users can easily navigate the site, which improves the overall user experience and can increase conversion rates.
With these benefits in mind, building a website is a rational choice for businesses looking to maximize the benefits of their online presence. Not only do websites save money and resources, but they also provide ample opportunities to scale and grow your business.
Why do users abandon mobile apps?
Despite the significant development of mobile technology and the increase in the number of available apps, many users still prefer websites. This is due to a number of reasons that point to certain disadvantages of mobile apps and limitations that can affect the user experience.
Most users do not see the need to install mobile applications when they can easily access the same services or information through a website on their laptop or smartphone via a browser. This is especially true for those services that users use infrequently or sporadically.
Additionally, users emphasize that mobile apps often take up too much space on their devices, which can be critical for those with limited storage space. There are also concerns about battery and mobile data consumption, especially when apps are running in the background or transferring large amounts of data.
Privacy and security issues
One of the biggest concerns that pushes users away from mobile apps is the issue of privacy and security. Many apps require extensive permissions to access personal information such as contacts, location, social media data, and even personal files, which raises concerns among users about how this data is collected, stored, and used. There is also a fear that mobile apps may be vulnerable to hacking, especially those that store sensitive financial data or personal information. Data breaches at large companies that have made headlines only reinforce these concerns.
These factors contribute to the fact that many users prefer to use websites that do not require a download and provide quick access to services without the need to install resource-consuming applications. This confirms that websites can be a more convenient and secure solution for many users. However, for many companies, creating a website will prove to be the most optimal solution to effectively attract customers and provide high quality service with minimal costs and complexity.
To summarize, a careful choice between website and mobile app development should be based on the specific needs of the business, its target audience, and available resources. However, for many companies, ordering a website will prove to be the most optimal solution that allows them to effectively attract customers and provide high quality service with minimal costs and complexity.
What are progressive web applications and what are their advantages
Progressive Web Applications (PWAs) are changing the way we think about what websites can do. This technology combines the best of the web and mobile applications, offering speed and usability that was previously only possible in apps. In this article, we'll take a closer look at what progressive web apps are, what technologies are behind them, their benefits, and key implementation considerations. We will pay special attention to how progressive web applications can transform your business by providing a better user experience and increasing productivity.
What are progressive web applications?
Progressive web applications are a type of software that is split into a website and a mobile application. This allows users to install web applications on their devices and use them in a similar way to regular mobile applications. An important feature of PWAs is that they use web browser technologies but offer functionality that is usually associated only with mobile applications.
The PWA concept was first introduced by Google in 2015. The goal was to make the web experience as convenient and fast as possible. Since then, the technology has gained significant development and support, especially from companies seeking to improve the mobile user experience without losing the versatility and accessibility of the web.
Technologies used in advanced web applications
Progressive web applications use a number of modern web technologies to provide users with an experience that is as close as possible to mobile applications. The most important of these technologies are:
- Service Workers - scripts that run in the background, independently of the web page, and allow you to manage network requests, cache resources, and use push notifications.
- Manifest file - a JSON file that allows developers to install a web application on the home screen, set the icon and the start screen.
- Using HTTPS - ensuring the security of user data and the reliable operation of web applications.
Why progressive web applications are better than traditional sites
Improving the user experience
Progressive web applications are characterized by extremely fast loading speeds and high responsiveness, which is ensured by data caching and intelligent management of network requests. This means that users are able to access content instantly, regardless of the quality of their Internet connection, which significantly improves the overall user experience.
Offline access and support for push notifications
One of the defining features of PWA is the ability to work offline. This is achieved thanks to Service Workers technology, which allows web applications to cache important content and provide access to it without the need for an Internet connection. In addition, PWAs can use push notifications to inform users about news, updates, or special offers even when they are not using the web application.
Increase engagement and conversion rates
Thanks to better user experience and offline capabilities, PWAs demonstrate high rates of user engagement and increased conversions. The ability to load quickly and run smoothly on any device ensures higher customer loyalty and a higher likelihood of completing targeted actions, such as making a purchase or filling out a contact form.
Steps to implement progressive web applications in your business
Implementing progressive web applications may seem daunting, but with the right approach, the process can be efficient and smooth. Here are the basic steps to integrate PWA into your business:
- Audit the current state of the website - check if your site is ready for conversion to PWA. This includes ensuring HTTPS compatibility, site responsiveness on different devices, and the availability of all necessary technical aspects.
- Developing and configuring Service Workers is a key component of PWA that allows the website to work offline and use push notifications.
- Creating a web app manifest - a manifest allows users to add your app to the home screen of their devices, providing easier access and a more native experience.
- PWA testing - ensure that your PWA works properly across all devices and browsers, with special attention to offline mode and loading speed.
- Monitoring and updating - once your PWA is up and running, it's important to keep it up to date and make updates to resolve any issues or improve functionality.
To illustrate how easily and quickly users can install a progressive web application on their devices, we have prepared an animated GIF. This GIF shows the process from the moment a user visits a website to the moment they install the web application on the home screen of their mobile device. This demonstrates the simplicity and ease of use of PWAs, as well as their ability to offer a native experience through a web browser.
Progressive web apps are a powerful tool for business development, offering speed, convenience, and an enhanced user experience comparable to native mobile apps. They allow you to achieve a high level of customer engagement, provide the ability to work offline and send push notifications, which is critical in today's dynamic market. Thanks to their ease of installation and efficiency, PWAs can significantly increase conversion rates and improve the overall user experience.
If you're looking for a way to make your web experience more efficient and engaging, progressive web applications can be a great solution. Remember that proper implementation and ongoing updates are essential to the success of any technology solution. Don't hesitate to bring in professionals to help you optimize your website to turn it into a responsive web app and take full advantage of its capabilities.
Virtual fitting rooms in online stores: how artificial intelligence is changing shopping
In a world where technology is changing every aspect of our lives, online shopping has become one of the fastest growing areas. However, despite all the convenience that shopping from home offers, there is one problem that still makes many shoppers hesitate before clicking the "buy" button: the inability to try on clothes before buying. This is where innovative technologies, such as virtual fitting rooms, come into play, promising to revolutionize the way we buy clothes online.
Virtual fitting room is a cutting-edge technology that uses artificial intelligence and machine learning to allow customers to try on clothes virtually before making a purchase. This innovation has the potential not only to provide a better online shopping experience, but also to fundamentally change the entire retail sector.
Our company is closely monitoring this area of technology and expects its rapid development in the near future. We believe that the integration of such innovations will not only increase customer satisfaction, but will also significantly improve the efficiency of online stores by reducing the number of returns due to mismatched sizes or appearance of goods.
Evolution of virtual fitting rooms
From early experiments to today's advanced systems, virtual fitting rooms have come a long way. Initial attempts to implement digital solutions for trying on clothes were criticized due to poor visualization quality and limited functionality. However, with the advent of advanced artificial intelligence technologies and improved image processing algorithms, virtual fitting rooms are becoming much more accurate and useful for the end user.
The key to the success of virtual fitting rooms lies in the use of a range of technologies. This includes computer vision, artificial intelligence, machine learning, and image processing algorithms. These technologies allow to analyze users' photos in real time, adapting clothes to their body parameters. In addition, advanced interfaces ensure that these systems are intuitive and easy to use.
Benefits for consumers and businesses
Virtual fitting rooms offer significant benefits for both customers and store owners. For consumers, it is an opportunity to visually assess how the clothes will fit them without having to visit a physical store or wait for the goods to be delivered. This significantly increases customer satisfaction and reduces the number of returns. On the other hand, retailers are able to attract more customers by offering a unique shopping experience and reduce the costs associated with handling returns. As a result, virtual fitting rooms not only boost sales but also improve business sustainability.
Online fitting - how does it work?
Integrating a virtual fitting room into a website requires a comprehensive approach that includes the development or implementation of specialized software. This software uses artificial intelligence algorithms to analyze user-entered data, such as body measurements, or even real-time photos or videos to create an accurate virtual image on which to "try on" clothes.
Artificial intelligence plays a key role in the functioning of virtual fitting rooms, as it analyzes and processes user data to create an accurate three-dimensional model. Such systems can recommend the most suitable size of clothing, taking into account not only the size but also the personal preferences of users regarding the fit of clothing. The introduction of virtual fitting rooms is changing not only the way people buy clothes, but also the overall online shopping experience. Customers are able not only to visually see how the clothes will look on them, but also to experiment with different styles and colors without the need to physically visit the store. This interactive approach can greatly enhance the user experience, increasing shopping satisfaction while reducing the likelihood of returning an item due to a failure to meet expectations.
Advantages of online clothing fitting
The use of online clothing fitting technologies brings significant benefits that affect both the consumer experience and the efficiency and sustainability of retail business models. Let's look at the key aspects of these benefits:
Reducing the number of product returns
One of the biggest challenges for online retailers is the high number of returns, which is often due to mismatches in sizing or customer expectations of how the product looks. Online clothing fitting can significantly reduce this risk by giving customers a better understanding of how the clothes will fit them, which in turn leads to more confident purchases and fewer returns.
Increasing customer satisfaction and loyalty
Enhancing the online shopping experience through a virtual fitting room helps to increase overall customer satisfaction. Interactivity and personalization of purchases strengthen the relationship between brands and their customers, encouraging repeat purchases and increasing loyalty.
Impact on environmental friendliness and business sustainability
Reducing the number of returns not only improves economic efficiency for businesses, but also has a positive impact on the environment. Reducing the need to transport returned goods helps to reduce the carbon footprint of companies, making them more sustainable and environmentally responsible.
The future of the fitting room for an online store
One of the main trends is to improve the accuracy and interactivity of virtual fitting rooms through the expanded use of artificial intelligence and machine learning. This includes the development of algorithms that can analyze the more subtle nuances of users' figures, as well as integration with virtual and augmented reality to create a more immersive fitting experience.
Artificial intelligence not only improves virtual fitting rooms, but also opens up new opportunities for personalizing fashion offers. This can include automatic clothing recommendations based on previous purchases, lifestyle, and personal preferences, which will significantly improve the user experience and shopping efficiency.
By closely following these trends and actively experimenting with virtual fitting rooms, our company strives not only to optimize our customers' experience, but also to act as an integration leader in the market. Recognizing the importance of these innovations, we are confident that the further introduction and development of virtual fitting rooms will not only contribute to the growth of our company, but will also play an important role in shaping the future of online retail by making shopping more convenient, personalized and sustainable.
Order a site now!
Just one step to your perfect website
