What are UX/UI layouts and what are they for?
Author's design of an online store is always good! Or not? Often the owners of such resources face a problem when the site works perfectly, they like the design, the products are high-quality, but there are no sales. And from this moment, the research begins, what is the real reason for the lack of turnover on the site and how to fix it.
The most common problem of such online stores lies in the author's design. Today we will try to figure out where the line of taste and practicality is, as well as how to protect your online store from such a situation. Let's start!
UX design of an online store, what it is and why it is so important
UX design, or user experience, is a layout of your design that takes into account all possible reactions of your potential customers during interaction with your resource. UX design is based on user interaction with each tab of your online store and is the quintessence of user impressions about the convenience of your resource. UX designers work to make the user as comfortable as possible on the pages of our online store. They collect data from dozens of Internet resources, evaluating their convenience by hundreds of parameters, in order to subsequently make the interface of your resource as convenient and intuitive as possible.
To create a correct and intuitive UX design, you need to take into account many parameters, such as:
- Intuitive user interaction with the interface
- Proper onboarding
- Selection of animations that do not distract the user from the product
- Convenient schematic layout of tabs on the start and subsequent pages
- Creating an intuitive feedback form between the user and the online store
- Clear site structure
And there are dozens of different parameters and options that you need to think through and configure to create the right UX design. But why is it so important, and is it really so difficult?
Impact of UX design on the usability of your resource
In fact, UX design is a scheme of the structure and appearance of the site, in which your potential buyer, without wasting extra time, can make a purchase “in two clicks". A potential buyer should not waste time searching for the catalog tab or shipping information.
The lack of a well-developed UX design may alienate your potential buyer users from your online store. These are the problems that are solved with the right UX design.
It is also worth noting that the functions of UX design do not end with the appearance, the intuitiveness of each button on your resource, animations with hints and the time intervals through which they can appear, all this is directly related to UX design.
But UX design is not the end point on the way to creating the appearance of your resource. UX designers collect information about how comfortable users are with using certain templates. Choosing the most comfortable templates based on a variety of parameters, UX designers create several layouts for your resource, which they then test. As a rule, this is a rather crude, schematic design of the site that does not yet have any beautiful and smooth animations, or work with color correction.
The task of the UX designer is to create a conditional diagram of how the user will interact more comfortably with the resource, test it and pass it to the next specialist. When creating such templates, a specialist must have a huge amount of knowledge and experience working with more than a dozen different templates. It is almost impossible to develop a properly configured UX layout for your online store on your own.
You can use competitors ' sites as a starting template, but only a specialist knows what parameters are key to the convenience and intuitiveness of your resource. If you want to get a competent UX design that real professionals will work on, you can order its creation in the Glanec website development Studio. Glanez Studio has been creating online stores in various industries across the country for 11 years. The company's portfolio includes more than 1000 ready-made online stores developed entirely by specialists of the Glanez Studio. If your resource needs a competent UX design, you can contact the gloss Studio Manager at this link. Glanez Studio provides a full list of services related to the creation of Internet resources. You can order the service you need, as well as get acquainted with the full range of services of the gloss company at this link.
UI design, what it is and what it has to do with UX
You already have a ready-made UX design layout. But it is very different from how you imagined the appearance of your online store. It is more of a sketch of what your online resource might look like, but what should you do with this sketch? The next step in developing an intuitive design and interface for your page is UI design.
UI design is a design that is developed based on UX prototypes created using data about the target audience and taking into account the parameters of user interaction with the interface and pages of the site. The task of the UI designer is to draw all the design elements of your future online store. The color scheme of the design, the appearance and shape of the tabs, everything from the colors used on the home page of your store and up to the fonts in the “about us " tabs is created by the hands of a UI designer. The UI layout is created based on the information provided by the UX designer and their sketches.
The main task of the UI designer is to help potential users quickly find the tab they need and make your site pages intuitive. If the UX designer creates a working layout where you can see exactly how the pages will interact with each other and directly with the user, then the UI designer brings the layout to the ideal and makes it as clear as possible to the potential buyer. In order for the UI design to be convenient and user-friendly, it must meet a number of requirements, namely:
- It should be clear
There should be nothing in the design of your online store that could make the user doubt the correctness of their actions. Each tab and each button should work exactly as the user expects.
- The design should be concise
Users do not like when after each click a hint POPs up that “to perform a certain action, you need to click this button”, the site pages should not be overloaded with unnecessary information and animations. This approach will allow a potential buyer not to be distracted by another pop-up window, but to focus on choosing the right product or service.
- Site elements must be recognizable
The user who first came to the page of your online store should understand which button is responsible for what. To do this, you must use common notation. These elements are the shopping cart, three dots that indicate the "show more" function, and many other elements that move from one resource to another, thus allowing the user to feel comfortable even when they first get acquainted with the site.
- Feedback
Your site should immediately respond to user actions. All the mechanics of interaction between your resource and the user should be honed as much as possible. The user looking at the page of your site and animation should be sure whether the selected product went to the cart and whether the payment was made.
- One format for all pages
All pages of your online store should be designed in the same style. This is necessary so that the user does not feel as if he was “thrown” to another link. Each tab of your resource starting from "about us “and ending with” contacts" should be designed in the same style.
- Aesthetic component
The appearance of your site must be pleasant. There is a whole science related to the colors of the site design, where each color causes a certain reaction from the user. this aspect is handled by the UX designer, developing the layouts of your site. The color scheme of your online store should not cause the user negative emotions and irritation, the buyer should be comfortable and pleasant to work with your resource. This is one of the fundamental factors that determine whether a purchase will be made or not.
- The effectiveness of the interface
In addition to a beautiful design, the design of your site should be practical and clear. Each element of your interface must perform all the actions that were built into it during development without fail. Each button must be clickable and lead the buyer to the information they are interested in.
- Chance of error
No matter how well-designed and intuitive your interface is, every user can make a mistake. It is important that our site supports the function of canceling recent actions or the standard "back" button, which allows the buyer to go back to the previous page and correct the error.
How to create the right UI design
In order to create a UI model that meets all these requirements, you need to have extensive experience and understand what the consumer needs to work comfortably on your resource.
To minimize the risk of making a mistake when creating a UI design, we recommend that you contact our specialists. Designers of the gloss Studio provide UX / UI design services and are able to create a perfectly designed interface based on your wishes, which will not only be intuitive to users, but will also contribute to the development of your online store. Glanez Studio provides a full package of services related to the development, design and design of Internet resources. Glanez has already been working for 11 years, and during this time thousands of pages of online stores have come down from under the hands of specialists.you can get acquainted with them in the company's portfolio. You can order a turnkey online store in Kiev or any other city of Ukraine by clicking on this link.
What is the difference between UX and UI design
The main difference between UX design and UI design is that UX is created based on data received from your target audience, and its main task is to schematically place all the buttons and pages of your site in an intuitive order. In turn, the UI design is responsible for the appearance of your site, and the final reaction of a potential buyer. What emotions will the user get when working with your resource, and will they want to visit it again? All these aspects directly depend on the quality of the UI design.
Both concepts are inextricably linked, which is why designers usually have the skills to create both UX and UI layouts, which are then adjusted to your needs and wishes.
Conclusion
Design development is quite a complex business that requires you to have skills in this area and a large amount of knowledge. If you don't want to go deep into the topic and are afraid of making a mistake when designing a UX/UI design, we recommend that you contact professionals. You can place an order for design development in the Glanez Studio by clicking on this link.
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