In the age of technology, when in just 10 years we have moved from a 3.5-inch screen to 6.5-inch screens and smartphones with two screens, the phone's desktop has become one of the most desirable places for companies. Every major manufacturer, restaurant, or delivery service wants to be on the user's desktop, but why? Why do companies with perfectly adapted resources for any existing device still want to be on your screen as an app?
This is what we will try to understand today, as well as answer a number of questions related to the feasibility of creating a mobile application for an online store and talk about what bonuses such an application can bring. Let's get started!
Mobile app, why it has become so necessary
In 2020, all online stores already have a mobile version of the site. This is due to the fact that the times when users searched for products or consumed content through desktop solutions are long behind us. 75% of all the work that we used to do with computers and laptops can now be easily done on a smartphone.
Content consumption, news, messengers, and almost all ways of interacting with the Internet are now located on the desktop of every smartphone owner. this factor is what prompted online store owners to think about adapting their Internet resources to mobile devices, but what's next?
The mobile version of the site is definitely something that every online store should have in 2020. If your site can't be opened comfortably on a smartphone — you can immediately delete 65% -73% of all traffic from users who might be interested in your products or services that you provide.
But even if you already have a mobile version of the site, you are still not immune from losing potential customers, so Why is this happening? The fact is that technologies are developing non-stop, and if earlier we did not notice the minutes lost while loading the browser, now the user needs an instant response and the ability to spend as little effort and time on searching for information as possible, then mobile applications of online stores appear.
Now every major store has its own personal mobile app. There are a lot of scenarios for using it, but how does it differ from the standard mobile version of an online store and is it worth investing in the development of such an application?
What are the advantages of a mobile application compared to the mobile version of the site
The mobile version of the site has all the functions of a regular Internet resource. The user can view the catalog of your products, find your contacts and all the necessary information to make a purchase. But what are the advantages of a mobile app, and why is it preferable in 2020? There are several reasons for this:
- Push notifications
Most Internet resources use e-mail newsletters as a tool for promotion, but as practice shows, the lion's share of subscribers either refuse to send e-mail newsletters after just a few emails, or even send the store to the blacklist, which is then easily forgotten.
Push notifications have a lot in common with mailing lists, but despite the similarities, users have a much more lenient attitude to notifications. If your notifications really carry useful information for users, such as a notification about the beginning of a sale, the appearance of new models in stock or discounts on a particular product, the user will receive a notification about this, unlike sending an email, which the average user who is not connected with the Internet checks only when registering on a new resource.
- Freedom of action
Your site is your fortress. You can easily place content on it, change the design, and use it as you want. It would seem that there is even more freedom — but mobile apps have proven that there is something to strive for.
The fact is that any site requires a CMS or content management system for the convenience of publishing and working with the resource in General. Such systems are used to implement the ability to place products in your online store, edit their description, change photos, and much more. But all CMS have one thing in common, each of them has certain limitations.
In the case of a mobile app, the developer can create just about anything you want. Any animations of the structure and the location of partitions, ease of connection to social networks and set reminders. All this depends only on your decision and your vision for the future of the mobile app.
- Usability
This aspect mostly applies to your regular customers, but this does not mean that due to the ease of use of your products, other potential buyers will not be interested in your products.
In order to make a purchase in an online store, a regular customer needs to perform several actions. Go to the browser, enter the name of the online store or find it in the bookmarks and only after the search engine gives the desired result — the buyer will be able to get acquainted with the new products of your online store.
The mobile app reduces the number of actions to one, and your regular customer just needs to open it. Thanks to the ability to download the mobile app on any smartphone, your product catalog and notifications about new arrivals will always be at the customer's fingertips, which means that the chance of repeated purchases will increase dramatically.
Also worth mentioning is the ability to create convenient vish-lists in your app, which makes planning purchases for your client even more convenient. In the online store, you can also set up vish-lists of your users, but in order to get into it, your client will need to repeat all the actions with the browser, visit the personal account, and only then he will be able to remember what products he wanted to buy. With the mobile app, everything is much easier, the user just needs to go to it, make a swipe or open the full menu and touch the tab.
The mobile app for an online store in 2020 is gradually becoming not just a good addition, but a very real need. Due to the development of technology and the race for customer comfort, the development of such an application is not easy, requiring special skills and a large amount of knowledge. If your business needs a mobile app, but you don't want to waste time on edits, and you want to immediately get to the experts in their field who will perform the work in accordance with your wishes — welcome to the gloss Studio. Specialists of the gloss Studio have been developing websites and mobile applications for companies engaged in trade in various industries for 11 years. Website development Studio gloss, provides a full range of services related to the development, design and promotion of online stores. If you need a website for your business, or you are planning to start developing your own mobile app for your online store, you can contact the Manager of gloss for more details. The gloss company's portfolio includes more than 1000 sites, and each of the examples can be found on the Studio's website.
How to use the mobile app not only to attract new customers, but also to promote your online store
In addition to additional convenience, the mobile app can also become a kind of advertising for your business. Mobile applications work much better with social networks than ordinary sites, they are much easier to advertise and promote, and due to the ease of use, a mobile application from the client's side will be clearly preferable to the site.
Thanks to convenient notifications, you can establish contact with your target audience, quickly inform them about the appearance of new products and the start of promotions. Quick notification and the fact that the user who downloaded your app 100% will receive your advertising notification dramatically increases the effectiveness of your advertising company, and this in turn has a positive effect on the growth of sales of your resource.
It is also worth noting that when registering in your mobile app, the user can use their email address as registration data, or link an account in your online store to an existing account in social networks. Having information about the social networks that a potential buyer uses, you will be able to configure your advertising company in much more detail and minimize deviations from your target audience.
In order to get the most out of an advertising campaign focused on your mobile app, we recommend that you contact the Glyanec web Studio. Marketers of web Studio gloss will help you create an effective advertising campaign, with which you can raise the activity of your audience and declare yourself to customers who did not know about you before. The team of web Studio Glyanec provides a full range of services related to website development, design of advertising campaigns and creation of author's designs for your resources. If you need high-quality promotion, a competent advertising company or an author's design made in accordance with all the trends of the current year, you can contact a representative of the gloss Studio using the data specified in the “contacts” tab. You can also consult with the Manager of the Glyanec web Studio regarding the issue that concerns you, using the pop-up chat located on the pages of the Glyanec Studio website.
Developing a mobile app for your online store
Creating a mobile app for an online store is a complex process that requires a large amount of data and certain skills. In order for your mobile app to work correctly and perform the functions assigned to it, such as advertising, selling, and attracting new customers to your business, you need to follow a clear plan. To create a mobile app for your online store, you must:
1. Determine which products of your online store will be presented in the mobile app.
If your online store has too many product items, you can add them gradually, without forgetting to notify users via Push notifications. Initially, you should add your most popular product items to the app catalog, so that users ' interest in products promotes your app and makes it public.
2. Conduct marketing research.
In order to properly advertise your mobile apps, you first need to familiarize yourself with the interests of your target audience. To choose the right direction to promote your app, you need to conduct a qualitative analysis of the target audience, which will take a fair amount of time. If you need a high-quality result in a short time, we recommend that you contact the web Studio gloss. Glyanec marketing specialists will conduct a full analysis of your target audience and provide you with all the necessary information. In addition to marketing and creating online resources the company the gloss is also engaged in mobile application development. If you don't have the necessary skills and knowledge to create a high - quality mobile app, entrust it to professionals.
You can contact the Manager of the gloss company by visiting the contacts tab or using the online feedback form located on the main page of the Glyanec web Studio website.
3. Select the platform.
Initially, you need to choose which platform is preferable for you, iOS or Android. To achieve maximum results, we recommend that you pay attention to both platforms and develop applications for them simultaneously. This way you can attract the audience of both one operating system and users of another.
These items are nothing more than the Foundation of your future app. How high quality will the analysis of TSA, to successfully select a platform and products that will be first on the virtual shelves of your application will depend on its further promotion.
Creating a mobile application consists of a set of points, we have mentioned only a few of the most basic. In order to avoid mistakes when creating your mobile app, we recommend that you contact professionals with this question. The gloss team will help you create a mobile app for your online store. The Studio has created more than one mobile project and all of them are popular, bringing new customers to their owners every day. If you want to achieve maximum results from your future mobile app — visit the contacts tab, call the phone number or write to the company's email address. as soon as possible, the company's Manager will contact you to discuss all the details related to your project.
Conclusion
2020 can be called a year in the pursuit of convenience and intuitiveness. It is thanks to these trends that all major networks and online stores will gradually acquire mobile applications, with which they can not only keep in touch with regular customers, but also advertise their resource. If you already have a high-quality site, but you want to get the most out of what your audience can provide you — feel free to write to the Manager of the gloss company.
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