Contextual advertising Google adwords
Contextual advertising is an effective tool for promoting any site that gives results within a few minutes after the launch of an advertising campaign.
If you are faced with the problem of promoting your product and don’t know how to attract customers to the site, we will solve this problem by running an advertising campaign in the Google AdWords system.
The main advantages of contextual advertising:
- Quick results. With proper advertising settings, the first visitors appear within a few minutes after its launch.
- Advertising is shown to the target audience. Your products/services are offered to people who are already interested in them.
- Extensive customization options. You can choose the time for displaying ads and broadcast it in selected regions.
- Real-time management. After conducting an analysis of the effectiveness of the advertising campaign, it can be stopped at any time, adjust the cost of switching to the site, etc.
- Payment for click through adverts. You only pay for clicks and real clicks to your site.
Why choose Glyanec for setting up Google Ads contextual advertising?
- Practical experience. For over 11 years we have been working with large companies and individuals. Our customer base is growing steadily.
- Contract. We work officially, so your interests are protected by contract.
- Google Certificates. Our employees are certified by Google Advertising, and also participate in various trainings every year.
- Fast start. On the day the advertising campaign is launched, your project will be in the TOP of search results.
- Full transparency. We can be trusted, so you have the opportunity to monitor the progress of the advertising campaign in real time.
- We follow the changes and introduce innovations. We are successfully using new and more effective advertising tools at a time when our competitors have not even heard of them.
- Individual approach. Each of our clients is special, so we always analyze the customer’s business niche and company features.
- Adequate prices. We offer the best price-quality ratio.
We are the best company in Ukraine, and hundreds of positive and sometimes even rave reviews from our customers confirm our successful work.
Contextual advertising Google AdWords
What is contextual advertising?
Contextual advertising is a type of Internet advertising that is shown to users in text and graphic form, as well as in video format when visiting a particular web page.
There are such types of contextual advertising:
- Text
It includes from 1 to 7 ads and is recognized by the word “Advertising” on a green background above (4) and under (3) the results of organic issuance.
- Banner (display)
The ads that visitors see on Google’s partner sites can be responsive (with a link to a specific article) or image. This type of advertising is an ideal opportunity to popularize the brand and to heat the target audience.
- Video
Promotional videos are hosted on YouTube channels or on partner sites. You can see them at the beginning, middle, or end of the main video.
- Set up with the Google Merchant Center
Product listing ads may appear simultaneously with search ads. In this case, users see detailed information and images of your products. A great solution for owners of online stores.
4 main advantages of contextual advertising:
- instant result after the launch of the campaign;
- Ads are shown only to interested people and for specific requests;
- custom audience;
- increase in sales.
Why do you need contextual advertising?
If you already have a working site, for full work and profit, you need to promote it. Otherwise, simply no one will know about you. In order to make yourself known on the network and tell the audience about your product, you need to properly set up an advertising campaign. Not every specialist can cope with this task, so you should choose a reliable company with extensive experience in this field.
Contextual advertising will quickly attract new customers and you are guaranteed to increase sales. In addition, the possibilities of such online advertising are very wide and allow you to develop a brand, attract targeted users, heat target audience, set up remarketing, look for potential customers with specific contact information, etc.
Well-tuned advertising will help you enter the TOP of Google’s advertising results for key queries. Google AdWords provides a huge selection of advertising tools to help you reach each customer in the right way. Careful segmentation of the audience allows you to efficiently use the advertising budget, which will soon pay off twice.
Who needs contextual advertising?
- Entrepreneurs and businessmen who need clients right now;
- Websites requiring segmented, high-quality traffic;
- To websites that are planning a large-scale advertising campaign for their products/services;
- New resources that are not yet optimized for search queries and need to bring a new product to the market;
- Online stores with seasonal goods/services;
- Mobile app developers.
Today, when the competition in any field is incredibly high, just the website SEO promotion is not enough. To make your project profitable, use the service for setting up contextual advertising, which is an ideal tool to increase organic traffic, popularize the brand, and achieve other business goals.
In addition, there is a separate opportunity to promote mobile applications that are developed on Android or iOS. The functionality of Google AdWords allows you to use specific ad formats that encourage users to install your application.
Contextual advertising consists of such working steps:
- Analysis of the site, as well as its mobile version;
- Analysis of the scope of the client;
- Setting goals and objectives of the advertising campaign;
- Prediction of the results of online advertising after launch;
- Collection of key phrases;
- Creation and connection of a Google AdWords account;
- Setting goals, tracking CA activity;
- Approval of the launch of an advertising campaign; Advertising launch;
- Audience customization Automation setup Linking Google AdWords and Analytics Accounts;
- Setting up remarketing Statistics collection;
- Analysis of the results;
- Making changes if necessary and reaching planned targets.
The most important thing is the right choice of tools that are right for your project. This ensures the success of the advertising campaign and helps you avoid draining the budget for unnecessary activities.
Targeted advertising
Targeted advertising leads to a web resource of people who are already ready to make a purchase, without waiting for the site to be in the TOP for key requests. Using this advertising mechanism allows you to display an ad to users who are potentially interested in your proposal.
Types of targeting:
- Thematic. That is, advertising is placed on thematic Internet sites where your target audience is.
- Geographic. If you are interested in a specific region for the sale of your product, then ads can be limited to display geographically.
- Temporary. To spend your advertising budget more efficiently, you can turn on your ads at a specified time, such as morning or evening.
- Behavioral. Note that contextual advertising itself can determine when and to whom to show your ad. Search engines collect data about user requests, and if a person has already searched the network for products similar to yours, he will see your offer.
Remarketing
Remarketing is a type of online advertising from Google that is shown to people who once visited your site. The search engine already has a list of people who can display ads.
Demonstration of this advertising can be realized with the help of image ads, texts on partner sites of Google, as well as by showing videos on YouTube.
What are some remarketing opportunities?
- This advertising mechanism is able to return the user if he did not make a purchase on his first visit to the site;
- Demonstration of the brand in the best light and the likelihood of receiving regular customers;
- Low cost of clicks and impressions.
The peculiarity of such advertising is that it “chases” the buyer and reminds you of your goods/services.
Setting up contextual advertising on Google from the company Glyanec is:
- Setting up advertisements for search engines, on the GDN (Display Network), shopping ads (Google Shopping), video ads on Youtube and much more.
- Set up classic remarketing for your landing page or dynamic remarketing for your online store.
- Testing different ad variations.
- Quick start of the advertising campaign by a team of the best marketers, targetologists and SEO-specialists.
- Regular adjustment of settings in accordance with the received statistics.
- Refinement of the list of minus-keywords;
- Payment for the result. You spend money for actual clicks, that is, for an action. As a result, the return on investment reaches more than 200%.
- Improving the performance of an advertising campaign if you previously worked with another agency or were engaged in advertising yourself.
- Improving the effectiveness of advertising without increasing the budget by reducing the price of a lead (a potential client who has completed the desired target action).
- Detailed report. You always know what the budget is spent on and you can calculate how much profit the advertising campaign has brought you.
Our team consists of 50 certified professionals who know everything about advertising. We have 11 years of experience and hundreds of successfully launched advertising campaigns for customers throughout Ukraine and abroad. We save the budget, time and nerves of our customers.
How to order a service for setting up contextual advertising in the company Glyanec and how much does it cost?
The cost of contextual advertising in Google AdWords depends on several factors, such as the region where the advertisement is placed, the number of products/services to be promoted, the delivery strategy, your business theme, the level of competition, the seasonality of the product / service, etc. Therefore, advertising costs in the Google ADS account can only be calculated individually, for each individual case. In addition, the advertising budget does not include remuneration for the services of the company Glyanec.
If you want to increase your brand awareness, draw attention to your offer and take your business to the next level, contact us in any way convenient for you:
- by phone;
- by e-mail;
- leaving a request.
Our manager will contact you shortly to discuss all the details and make a quotation.
Google AdWords contextual advertising brings fast and tangible results in the form of real customers. We know all the nuances and features of setting up advertising campaigns, because we are the best!
Glyanec — reliability. Proven by experience!