Sushi bar Yama food delivery site

YAMA: Flavor Without Borders — Your Personal Sushi Bar in Every City

When the YAMA sushi bar chain approached us, they faced an ambitious challenge: to unite the culinary excellence and impeccable service of their establishments across different cities under a single digital roof. This wasn’t just about building a website—it was a true mission to give every customer, regardless of their location, the feeling of being in their favorite sushi bar while ensuring seamless operation across the entire network.

Challenge #1: How to Make a Unified Network Personalized for Each City?

Geographic boundaries can hinder a cohesive brand experience. Customers want to see prices, menus, and promotions relevant to their location. We solved this with an intelligent geolocation system:

• Dynamic Personalization: After selecting a city (manually or automatically), the entire website content instantly adapts. Menus, prices, pickup points, and unique promotional offers become relevant to that specific location. This creates the effect of a local service within a centralized platform, making every customer feel special.

Challenge #2: How to Ensure Transparent Logistics and Accurate Delivery Times?

Uncertainty about delivery costs or times can ruin the experience, even for the tastiest sushi. We turned this challenge into a competitive advantage:

• Interactive Delivery Zone Map: We developed a tool that allows administrators to create detailed delivery zones for each city. Customers enter their address and immediately see which zone they’re in, along with an accurate delivery time. No hidden conditions—just transparency and trust.

Challenge #3: How to Turn a Menu into an Appetite-Stimulating Interactive Showcase?

A standard list of dishes doesn’t evoke emotions. We aimed to make every choice inspiring:

• Captivating Catalog: We created an interactive showcase where the visual presentation of each dish sparks a desire to try it. The flexible catalog architecture allows administrators to easily create a multi-level structure. Informative dish cards with allergen icons, precise weights, ingredients, and instant search make choosing easier and more engaging.

Challenge #4: How to Build Long-Term Loyalty and Motivate Customers?

Single orders are just the beginning. We aimed to create an emotional connection between customers and the brand:

• Personal Space: An intuitive customer account becomes their personal hub for interacting with the brand. Simple registration via phone number with SMS verification provides access to a full order history with one-click reordering.
• Heart of the Loyalty Program—Cashback System: Bonuses are automatically credited for each order, and customers can see their balance in their account and use it for discounts. To boost engagement, we added an incentive—200 bonus points for downloading the mobile app.
   

Challenge #5: How to Ensure Flawless Efficiency and Process Control?

Behind the elegant interface lies a robust technical architecture that ensures reliability and manageability of all processes:

Seamless Integration: All orders are automatically sent to the restaurant’s internal accounting systems, IIKO and Poster, minimizing errors and speeding up processing. Cashback transactions are synchronized with the accounting system.

• Flexible Payment and Delivery Options: Customers can choose online payments via LiqPay or Monobank, or cash on delivery. Delivery costs are easily configurable, with an option to enable free delivery.
• Instant Menu Management: Administrators can activate or deactivate menu items with one click, without manual code changes.
• Real-Time Notifications for Managers: Order confirmations are instantly sent via Telegram bot or email—only essential information, no unnecessary noise.
• Intuitive Admin Panel: Quick actions for editing content, adding products, managing users, and monitoring cashback—all at your fingertips.
• Maximum Accessibility: The site is optimized for instant loading on any device. High-contrast colors, scalable fonts, and convenient navigation ensure comfort, even for users with special needs.
• Analytics and SEO: Integrated analytics modules track user behavior, enable metadata customization, and improve search engine rankings.

Result: YAMA — More Than a Website. The Art of Flavor and Service in Digital Form.

We didn’t just create a delivery platform—we built a digital extension of the YAMA restaurant. It’s a place that delivers the emotion of exquisite cuisine and premium service—anytime, anywhere. YAMA is always by your side, no matter where you are.