Checklist: what a modern online store can't do without
Online shopping is a new gold mine, and entrepreneurs in it resemble gold diggers. In order to succeed in this niche, it is very important what tools you use to achieve success, and in this case, the tool is your online store.
Creating a turnkey Online Store is a long, multi-stage process. Once the development of an online store is completed, it also requires complete optimization. Once the optimization steps are also completed, you will need several marketing campaigns to attract potential customers to your site, but does this guarantee success? Unfortunately not.
In this article, we will tell you about all the parameters that you need to consider when ordering the creation of a turnkey Online Store in 2021. You will be able to get acquainted in detail with each factor that can affect the success of your online resource, and at the end we will tell you how to achieve results from an online store even at the design stage. Let's get started!
Online store Success Factors in 2021-2022: the most important thing about creating an online store
Developing an online store is a complex process, during which specialists need not only to develop the structure and design of your site, but also to look several steps ahead at once. To do this, they need to keep up to date with the latest trends and events in the world of search promotion, and this is what distinguishes specialists from amateurs. A real specialist always knows what aspects you need to pay attention to when creating a store, but not every entrepreneur understands why an online store that was created for them does not bring results. In order to understand this issue, we analyzed all the latest changes in the world of search engine optimization and agreed that the most common reason for the site's failure is its non-compliance with the current requirements of the search engine. In this case, we'll talk about Google.
Google is very sensitive to its search engine and no less sensitive to its customers. In order to make the use of the Google search engine even more convenient and safe for users, Google decided to take extreme measures, and began to launch one ranking factor after another.
Ranking factors is a system of parameters that has existed almost since the first day of the launch of this search engine. Ranking factors are certain parameters and their values, which can increase the rating of your site by search robots and help it move faster and more efficiently. At the same time, if your online store does not meet certain ranking factors, its prospects may significantly decrease, which will definitely affect its performance, but what are these ranking factors?
First of all, it should be said that no one but those who create them knows the exact number. According to some sources, the total number of ranking factors is more than 300, these data were shared by representatives of the Google search engine itself. Despite such a huge number of ranking factors, not all of them can significantly affect the success of your online store.
By launching new ranking factors and knowing their importance, Google shares data not only on the characteristics that the new ranking factors are targeting, but also on indicators that are acceptable to the search engine. Thus, specialists have a real opportunity to create websites and online stores with great potential, but often this requires a wealth of experience and understanding of how to achieve the desired result.
When ordering the creation of a turnkey Online Store, it is important for you to keep in mind that not all web studios are ready to create a turnkey Online Store of perfect quality for you. Start-up companies still do not value their reputation so much, and therefore you can often face indifference when contacting them. The site will be created according to your requirements, but no more.
In order to get an expert assessment of your idea, and get a turnkey Online Store that will not only meet your expectations, but will also be ready to work in the search engine-you should contact web studios that are very important to reputation, one of these is the gloss Web Studio.
Gloss Web Studio is the leader of Ukraine in the field of design, development and creation of internet resources. Gloss has already created more than one and a half thousand online stores and corporate websites, and does not plan to stop there. The team of gloss web studio consists of experienced specialists in the field of development, design, optimization and promotion. Thus, by ordering the creation of an online store from The Specialists of the gloss Web Studio, you can also get site optimization and its effective promotion.
You can verify the quality of work of the gloss Web Studio by visiting our portfolio on the website or by reading reviews about cooperation with us. To learn more about the services of the gloss Web Studio, please contact our specialists via an online chat posted on all pages of the gloss website.
Checklist: factors that can make your online store successful
As we said earlier, Google shares information about the most important ranking factors that it launches. The company does this in order to sort sites that really want to be in the top from long-abandoned projects. Thus, sites that do not meet the current requirements are slowly but surely falling lower in the search results, while online stores and corporate resources created by specialists with an eye to the current requirements are sent to the top of the search results. But how to achieve this result?
In order to introduce you to the factors that determine the success of your online store, we have created a checklist that describes in detail all the significant ranking factors and requirements for your site at this time. After reading this list, you will be able to understand why your site does not achieve the desired results, and where the reason for this situation may be hidden. In addition, when ordering a turnkey Online Store, you will better understand the range of tasks of specialists in this field, and you will be able to check with them what specific indicators they managed to achieve.
To make this checklist as detailed as possible, we have divided all the success factors of your online store into several sub-items. In the end, we got a checklist that looks like this:
1. Domain-related Ranking Factors
A domain name is where your Internet resource starts. When planning to order the creation of an online store, you should decide on the domain name in advance and make sure that it is free.
Typically, a domain name is a keyword associated with a group of products or products that you sell. Your brand name can also serve as a domain name, which can significantly increase your awareness in the future.
You should also pay enough attention to the domain zone. If you plan to promote your services or sell your products in a particular state, you should pay attention to national domains. Such domains cause users more loyalty, and also do not confuse them.
By choosing an interethnic domain, you run the risk of confusing your potential customer, as your store may be perceived as a supplier's site from abroad. In order to avoid this situation, you should consider using a national domain. Also, don't forget about the age of the domain.
If you are creating a domain name, this parameter will not work for you, because it is aimed at the process of buying a domain name. It often happens that you want a specific domain, but it belongs to another company that does not use it. Some ranking factors associate the age of a domain with some reliability, so choosing a domain name with a significant age can help you increase your chances of success. On the other hand, by ordering the creation of a turnkey Online Store and creating your own domain name, you do not lose opportunities, due to the fact that according to statistics, 85% of all online stores and corporate sites in the top search results currently have their own domain names created specifically for these sites.
If you decide to buy a domain name, please specify its history and reputation.the fact is that if the domain name you previously liked was used to distribute spam, its reputation from the point of view of the search engine will be disappointing. This situation can greatly affect the success of your online resource and prevent your online store from achieving the desired performance.
2. Technical ranking factors and their impact on site success
Technically, ranking factors are a huge step that consists of several indicators at once. In order to understand in more detail what technical ranking factors are, we will need to get acquainted with all of them.
Security
The main technical factor of ranking in the Google search engine at this time can be safely called security. The security of user data is almost the main goal of the Google search engine, and therefore sites that do not have encryption are rarely among the leaders in search results. In order to avoid this situation and reduce the impact of this item to zero, you should think about using HTTPS. This format will allow you to keep your customers ' data under strong encryption protection and will have a positive impact on the prospects of your online store.
Adaptability
According to the latest data provided by Google, more than 70% of all traffic currently comes from smartphones. These days, smartphone owners use them not only for making calls and writing messages, but also for shopping online. This method is extremely convenient, due to the fact that the smartphone allows you to quickly and easily make a purchase and deliver the product you like. Thus, the main emphasis of adaptability should be placed on mobile devices.
In order to get an online store that can succeed in search results, you need to order it from professionals who can provide you with an adaptive layout. In a nutshell, adaptive layout is a layout that can adapt to different diagonals while increasing and decreasing all the elements of your site in accordance with the requirements of the user's screen.
Adaptive layout is widely used among website developers, but it is worth noting that previously it was built on the principle of first for personal computers, and then for mobile devices. At this point, the best solution for creating a layout for an online store and corporate website can be safely considered Mobile first. To learn more about this principle of creating online stores and corporate Websites, please read the corresponding article on our blog.
Download speed
The next technical ranking factor plays almost the most important role after the security of user data, and this is the site loading speed.
Site loading speed is a parameter that can largely affect the user's desire to continue working with your resource and their loyalty to your brand. If your site loads too slowly, the probability that the user will refuse to work with you is very high. In order to correct this situation, you need to contact specialists and conduct an audit of the site.
After a deep site audit, experts in this field will be able to tell you exactly what problems exist on your site and what you should pay attention to in order to achieve the desired speed. You can also avoid such procedures by first contacting The Specialists of the gloss Web Studio to create a turnkey Online Store, because our optimizers and developers are able to optimize your site so that problems with the speed of loading materials will not meet you for a very long time. You can also find out how to prevent long loading of site pages, as well as what elements you should pay attention to when re-optimizing, in our blog.
Structure and navigation
The intuitive structure and navigation is a factor that largely reflects the quality of your client's user experience. As we said earlier, Google strives to provide its users with maximum comfort, and therefore it is not surprising that one of the most important ranking factors at this time is the quality and intuitiveness of the site structure.
The site's intuitiveness lies in the fact that a user who visits the main page of your online store for the first time should immediately understand which button and tab will help them achieve the desired result. In addition, all elements of your site must be unique, but also understandable to the user. By replacing such a familiar element of an online store as a "shopping cart" with, for example, a "box", you can cause dissonance in your potential buyer, which can lead to refusal to purchase.
In order to avoid such situations, you should contact specialists in the field of web design, who will help you make the usual elements of the site for any user not only understandable, but also unique.
As for the site structure, its development should be optimized even at the stage of creating an online store. In the future, you can also correct your mistakes, but for this you will need to spend a lot of time, effort and money. In order to prevent such a situation, you need to contact website development specialists before starting development. By ordering the creation of an online store from The Specialists of the gloss Web Studio, you can avoid problems with the intuitive structure and elements of your online store.
No duplicates of online store pages
This is another important parameter related to technical ranking factors. The fact is that when creating an online store, some specialists make a mistake when creating a page, which is why in the future all the pages you create may be duplicated, entering the search engine into a stupor. So, if your site contains duplicate pages, when optimizing one of these pages, you may not achieve the desired result, because the search engine will direct your customers to non-optimized material, the relevance of which may be noticeably lower.
In order to achieve good results in promoting an online store and increase the rating of search robots on your site, you should make sure in advance that there are no duplicate pages on your site. Otherwise, the funds you have invested in optimizing certain pages may simply not bring the proper result.
Indexing
Concluding this checklist and summing up the technical ranking factors, you should note such an important parameter as indexing.
Indexing itself is a process in which search robots analyze the pages of your online store, collect information collected on them, and add them to the search engine catalog. After the process of analyzing and adding materials is completed, your page appears in the search results, and its relevance and optimization begins to bring results.
It often happens that by fully optimizing an online store and bringing it in line with all the requirements of the search engine, you still don't get the proper increase in traffic and indicator, but why is this happening?
The fact is that search robots are not perfect, and they are often confused in the complex structures of large online store sites. This means that some pages may not be indexed. This situation leads to the fact that optimized pages do not appear in the search results, which means that they are not able to bring traffic.
In order to solve this problem, you first need to make sure that the structure of your online store is intuitive. After all the problems with the intuitive structure are solved, it is very likely that search robots will analyze your site again and add the missing pages to the search engine catalog. If this doesn't happen, you can forcibly draw their attention to your resource by creating a Sitemap file.xml. In this file, you can save the paths to all new non-indexed pages and direct them directly to the search engine robots. After receiving such a file, search robots will Index new pages, and they will be able to rank along with other sites.
This list of ranking factors can not be called complete, because no one knows the purpose of each individual ranking factor of the Google search engine. However, we collected data based on known information and identified the most important requirements for the current and next year.
Google strives to make the internet space more user-friendly, and gloss Web Studio strives to help you create a promising turnkey Online Store. If you are planning to start your own business and want to achieve excellent results in terms of site traffic, the quality of its optimization and its ranking, please contact us.
You can order the creation of a turnkey Online Store from specialists of the gloss Web Studio using the Contacts tab. To learn more about the services provided by gloss studio, you can use the site menu or contact our specialists via an online chat posted on all pages of the gloss Web Studio website.
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