Developing an online store by the end of 2021 is the best way to make your business not only successful, but also less costly. The content of the online store does not require constant investments, and any financial investment only improves the performance of your online store.

By ordering the creation of a turnkey online store, you can forget about renting a room and paying consultants. Instead, you will need 1-2 managers who will constantly process online orders. You will also not need to spend money on physical advertising, the effectiveness of which is often very low. Instead, you will have the opportunity to advertise your products on the Internet, where 100% of your target audience is located every day.

Creating an online store is a great way to reduce the graph of business maintenance costs and make its promotion more effective, but are there any pitfalls? In fact, the main pitfall of creating an online store to order and selling goods using it, instead of a physical point, is high competition. The quarantine restrictions of 2020 and 2021 were not in vain, and today the lion's share of entrepreneurs already sell their goods on the Internet. It is possible to cope with such competition only by constantly investing resources in the promotion of an online store, its optimization and improvement.

It happens that an entrepreneur invests in his online store, but his indicators do not improve. In such a situation, any businessman will be confused, but in fact, most often the cause of such a situation is on the surface.

In this article, we will analyze the most common reasons for low performance in online stores, tell you which elements of an online store should be paid close attention to and how to cope with the inefficiency of promotion. At the end of the article, we will summarize the results of this topic, and after reading the entire article in its entirety, you will be able to understand why your online store may not bring the desired indicators.

Fundamental aspects for an online store

Online store is a popular solution for many business sectors. With the help of such a store, you can sell any product, from key chains to metal structures. At the same time, you do not have a link to a specific point of sale, because you can sell your products not only on the territory of the city and region, but also on the territory of the whole country or even the continent. In order to find orders on the Internet, you will need to make every effort and spend a lot of time, or order the creation of a turnkey online store.

Creating a turnkey online store assumes that the specialists you have turned to will create a structure and design for your future website, as well as launch your resource. The process of creating an online store itself consists of many stages, each of which is described in detail in the articles of our blog. If you want to learn more about how to create online stores on a turnkey basis - check out the materials we have.

As for the online store itself, the foundation of its prospects and success can rightfully be considered two components, namely, the quality of the creation of an online store and the level of its optimization. We will talk about optimization later in this article, but it is worth focusing on creating an online store website.

The development of an online store largely affects its future prospects. You can achieve good results only if the structure and design of the site were performed at the proper level. The presence of errors in the design, or the lack of intuitiveness of the structures can cut off all the prospects of your online store at the root. To prevent such a situation, you need to pay due amount of time and attention to the choice of a web studio from which you want to order the creation of a turnkey online store.

The best solution would be to contact one of the leading companies. This way you will not only be able to get a high-quality Internet resource, but you will also be sure of constant support and the opportunity to order the services you need. The more popular a company is, the higher the quality of its work, because it primarily values and protects its reputation. After spending enough time choosing a web studio, you can get a great online store, without any errors and problems.

If you are not ready to spend a lot of time searching for a suitable studio, but you want to get an online store of the highest quality - contact the specialists of the Gloss web studio. Gloss Web Studio is the leading website creation studio in Ukraine. For 13 years of work, we have created more than one and a half thousand sites and we do not plan to stop there. Our partners are the leading manufacturers and companies of Ukraine. If you want to get a high-quality Internet resource on a par with the sites of the current search results leaders in different niches - order the creation of your online store with us. Our experts will tell you in detail about each stage of the online store development and will develop a resource for you that can outshine all your competitors.

In order to learn more about the stages of creating an online store, the services of the Gloss web studio and finally place an order for development, you just need to use the contact details placed in the corresponding tab. If you have any questions about the services of the Gloss website creation studio and you would like to learn more about them - use the online chat with our specialists posted on all tabs of the Gloss website.

Why are the indicators of the online store not growing?

Creating an online store is only half the way to success. In order for your customers to appear on your site, they need to be attracted. To attract customers, until recently, PPC advertising was used, that is, pay-per-click advertising. Such advertising made it possible to quickly bring traffic to the site, but now this method of promotion has become absolutely unprofitable. Starting from the name, it becomes clear that PPC advertising is advertising, launching which you need to pay for every click made by your potential customers. With the growing popularity of creating online stores, this method has become noticeably more expensive, until the cost of one click began to exceed the expected result, which by the way may not be.

Google, realizing that with the help of RRS, site owners can sell anything in the top of search results, decided to take extreme measures, killing all the birds with one stone.

Google is the most popular search engine at the moment. Its main task is to provide users with the most useful and convenient content. In order to get rid of low-quality content and information that has nothing to do with reality, as well as to help young entrepreneurs who are just thinking about creating an online store, the company decided to breathe life into search engine promotion, step by step making content the main attribute for any site.

In order for the content to allow the owners of online stores and corporate websites to achieve the desired results, the company launched many new ranking factors, and updated the old ones. To learn more about the most important ranking factors for the end of 2021 - the beginning of 2022, you can read the relevant materials in our blog, but not about that now.

Some entrepreneurs say that despite the infusion of substantial funds into the promotion of their online stores, they fail to get the desired indicators. Such situations are by no means uncommon and there are several reasons for this at once. In order to understand why your online store does not bring the desired indicators, and its conversion rate does not grow as we would like – it is worth getting acquainted with all possible reasons that can lead to such a result. So, the list of reasons why, despite the expensive promotion, your online store does not bring the desired indicators looks like this:

1. Narrow specifics of services or niche of goods

Selling goods on the Internet is a great opportunity to sell any products. Despite this, products related to narrow specifics cannot give you the same indicators as the products in demand.

It's all about the narrowness of the specifics of your services or products that you are engaged in. If you sell women's clothing, then it has a demand, the evaluation of which will be much higher than the evaluation of buckets for a tractor, for example. Thus, when selling buckets for tractors or tracks for excavators, you should not expect indicators commensurate with the indicators of the average online store of women's and men's clothing. The reason for this is a much smaller circle of interested parties compared to more popular and in-demand products.

2. Seasonality of products

This is another point that is important to take into account before giving up and talking about the non-effectiveness of the promotion. The thing is that there are hundreds of goods, the demand for which grows in a certain season and decreases at the moment when the season is over. An excellent example is the trade in fur coats and, in general, winter clothing. With the approach of winter, the demand and the number of search queries related to these products is growing skyward until it reaches its peak. The warmer it gets– the lower the demand for such products becomes, until the demand runs out at all. This process is cyclical, and therefore if your sales have stalled at the same level or have begun to decline– you should think about whether the demand for your goods depends on the season.

3. Snippet quality

By entering a search query into a string, the user first of all searches for information. Even when the user's ultimate goal is to purchase a product that is available in your catalog, first of all it is necessary to attract his attention or at least offer information relevant to his search query. You can do this using an informative snippet.

4. Quality of semantics

The semantic core is the main tool used by optimizers during the optimization of an online store. Having ordered the creation of an online store, you should also take care of its optimization, which is largely done with a focus on the semantics you have.

The semantic core of the online store is a list of keywords created with a focus on the most popular and popular search queries. To create a semantic core, experts track search queries related to your products, sort them by frequency and probability of success, and also get rid of negative words along the way. At the output, you get a list of keywords, the use of which can increase the relevance of your page in relation to the search queries of potential customers.

In order to achieve good results and get the desired traffic, it is necessary to pay special attention to the use of keywords in the headlines and materials published on your site. Using 2-3 keywords, you will not be able to cover the entire range of possible customers, at the same time oversaturating your content with keywords, you risk increasing the level of spam, which may affect the success of this page. To achieve the desired result, you should stick to the golden mean between the number of search queries, as well as their orientation relative to customer search queries. Thus, by optimizing your content with search queries, while imperceptibly embedding them in the text, you will not only be able to increase the amount of incoming traffic to the site, but also make your online store much more relevant relative to search queries in the eyes of the search engine.

5. Brand popularity

By selling popular products, online store owners do not need to promote the brand itself. Instead, it is done directly by the brand owners themselves. If you are planning to launch your own production or have already launched production and want to achieve success for your products – you need to work on the reputation and popularity of the brand.

There are hundreds of ways to make a trend out of a product, and you will need to use one of them. In many ways, the choice of a way to promote a brand depends on the type of goods and its features, and therefore it is impossible to give any specific advice here. Nevertheless, it is safe to say that if you put enough effort, time and money into popularizing the brand, you will definitely achieve the desired results.

6. Indexing errors or lack thereof

Having ordered the creation of an online store and received a working version of the site, do not forget that in order for the pages of your site to appear in the search engine, they must be indexed. The same applies to the optimization pages that you ordered from specialists.

The indexing process consists of several stages, during which the system's search robots analyze the data posted on the pages of your site, structure the information received and finally add the site pages to the search results. Without this procedure, your online store cannot be promoted effectively, since it simply will not be able to appear in search results, even if it is the most relevant in relation to your potential customer's search query.

In order to solve the indexing problem, it is necessary to analyze the quality of your site's structure and evaluate its intuitiveness. A non-intuitive, confusing structure may cause some pages to not be indexed. However, you don't have to wait for the search engine robots to analyze each page of your site on their own. Instead, you can create Site.xml with the addresses of all non-indexed pages and send it directly by the search engine robot. This way they will definitely visit new or re-optimized pages of your site, so that they will appear in the search results.

7. Low level of site quality and unsatisfactory indicators

As we mentioned earlier, in order to clear the search engine from sites promoted with the help of RRS and the purchase of links, Google's leaders decided to make content the main ranking factor. Despite the fact that content has become the main ranking factor, it is not the only boundary between your online store and a sufficient number of visits.

In addition to the quality of the content and its optimization, you should also pay attention to the quality of the design, page loading speed, their informativeness and other technical parameters. Particular attention should be paid to optimizing image files, as well as optimizing the length of the address and getting rid of unnecessary redirects. All this can contribute to improving the quality of the user experience received by your customers, which in turn can have a positive impact on the final results of the online store promotion.

8. Content quality

Content has recently become the main goal for Google, and therefore, in order to achieve the goals in late 2021 - early 2022, it is important that your content corresponds to E.A.T.
E.A.T. - this is a ranking factor focused on the reliability, expertise and usefulness of your content. If the content published on the pages of your online store is qualitatively optimized, but at the same time does not carry any semantic load, you will not be able to achieve the desired results.

This list of factors that can cause low online store performance is far from exhaustive, in fact, there are much more such factors. These factors are only the most common reasons for low traffic and conversions of online stores, and therefore they should be paid attention to first of all.

You will not be able to cope with solving these problems alone, since for this you will need a remarkable amount of knowledge and experience in the field of creating Internet resources. In this case, the best solution would be to contact specialists.

By contacting experienced specialists, you will not only be able to solve existing problems on your site, but also prevent the emergence of new ones. If you are just planning to order the creation of a turnkey online store - contact the leaders in the development of online resources, the Gloss company. Gloss web Studio has been developing online stores and corporate websites for companies from all over Ukraine for 13 years. During this time, we have managed to become the best in our niche, but we do not plan to stop there.

By contacting us, you will be able to order a full list of services related to the development, optimization and promotion of online stores. In addition, we provide long-term support to our customers, so if you have any questions about the functionality and capabilities of your site– you can always contact our specialists.

To learn more about the services of the Gloss website creation studio, as well as to order the development of a turnkey online store, you can use the information provided in the contacts tab. If you have any questions related to the services of the Gloss web studio– you can find out the answers to them using the online chat located on all pages of the Gloss studio website.