Online advertising in the 21st century is one of the best ways to attract new customers to your business. The number of users who use the Internet to buy clothes, order food and book travel tickets is growing every day and if you plan to create a successful business-advertising on the Internet is the first thing you should think about.

A corporate website is one of the main presentation tools that you can use to attract potential customers and investors to your business. With it, you can show the representatives of the target audience what your specialists are capable of and what services you can provide, this opportunity is perhaps the best advertising that contributes to the development of your business.

But what features should a good corporate website have? Which companies need it? How its structure differs from a regular website, and finally, whether it is necessary to promote such a web resource, as well as what your business can get from promoting a corporate website. The answers to these questions can be found in this article, let's get started!

Corporate website and its functions: Why create a separate website for your company

The World Wide Web is growing every day, and more and more services you can get using the Internet. Thanks to such a boom and a surge of interest from users, more and more companies are thinking about how to declare themselves to potential customers via the Internet and they succeed. To attract new customers or renew interest from old ones, global companies use huge advertising campaigns that will certainly lead the user to the corporate site, but what is it for?

The fact is that a corporate website is essentially the most informative and complete presentation of your business on the Internet. With the help of such a site, you can show all interested consumers what your company does and what results they can expect, making a decision to contact you. At the same time, a corporate website also attracts investors to your new projects, because on such a site, any interested businessman can get acquainted with your new development or startup in detail, and seeing it as a benefit, he will invest in your project. But what does a corporate website consist of and how does it differ from an ordinary web resource?

The structure of the corporate website

A corporate website, like any Internet resource, has its own structure and a number of tabs that users can use to get the information they need. Just like an online store or an information portal, a corporate website has its own structure, which looks like this:

1. "About the company" - in this tab, you can tell a potential client how many years your company has already existed, what your organization has achieved, and how you see the future of your company. Not superfluous in that tab will be the slogan of your company, it will show you from the point of view of a businessman — passionate about his business, and will increase the level of loyalty from potential customers.

2. The team/team of your company — in this tab, the user can get acquainted with your employees. This is done in order to increase the level of trust on the part of your client.

3. Products and services — this tab is designed to tell your potential client in detail and in all colors about what services and products your company provides. The description of your services and products should be very detailed and focused on the advantages of working with you, because the main task of this tab is to attract new customers to your company.

4. Information for partners — in this tab, you can also publish your achievements, but only those that are interesting to your potential partners. These achievements include: the number of your customers, the total amount of earnings for one quarter, the number of projects and partners who help you create products or provide services, while receiving a percentage. This tab should be designed solely to show benefits to your potential partners. It is with the help of it that you can attract additional funding to your company and launch a new startup-with sufficient funds.

5. Blog — The company's blog is a place where your customers can learn a lot of new things related to the topics they are interested in. If your company is engaged in IT, articles related to news in this area will be relevant in the blog. Creating a blog has another plus-and its name is SEO-promotion. Using keywords in the texts of your blog, you can influence the location of your site in the search results and slowly promote it closer to the top. Thus, without spending a lot of money on an advertising company, you can increase the number of potential customers and expand your target audience.

Your corporate website can consist of any number of tabs and pages, but these items can help you grow your business and get additional funding.

Which organizations need a corporate website

A corporate website is one of the tools to promote your business. That is why such a resource is suitable for almost all types of businesses. The only exceptions are online stores, because there the main emphasis is on the sale of goods, while on a corporate website it is preferable to promote services.

Such a web resource can significantly affect the success of your business. After visiting it, a potential client can decide to cooperate with you and if your site is executed perfectly - the client's response is more likely to be positive. It is also a great way to advertise the company's services, because it is only your site and you can integrate as many ads for the services provided by your company as you want. The presence of such a resource often speaks of a successful business, and this also has an impact on the decisions of your customers. If your site looks great, and the description of the services and beckons to order them — with the creation of the site and its content, you coped perfectly. But how to develop a corporate website and achieve such results?

Creating a corporate website: How to develop an intuitive structure and unique design

A corporate website is a reflection of your company's philosophy and ideas. Looking at it, the user can immediately make a decision about how you feel about your work and whether he is ready to entrust you with his project. That is why it is important that you design an intuitive structure and take care of the design even at the site development stage. The design of such a site can be made in discreet or corporate colors, you are free to use any style, but to achieve maximum results, we recommend that you get acquainted with the latest trends in the world of web design before developing the appearance of the resource. This way you can not only be inspired by other online resources, but also understand what is currently preferred and appropriate from the point of view of consumers.

Creating a corporate website is a task that not everyone can do. Much can depend on how well you develop the structure and how carefully you approach the design development, including the success of your company as a whole. If you do not have enough experience in web development or you doubt your own skills, contact the specialists of the Glyanec web studio.

Glyanec website studio has been creating online stores and developing corporate websites for entrepreneurs and companies all over Ukraine for 12 years. Design studio Glyanec has received awards and acknowledgements from corporate directors more than once, and recently it is moving confidently to the European market. If your business needs a high-quality resource, you can order the creation of a corporate website on the website of the Glyanec studio. To do this, you only need to visit the site, select the appropriate service and fill out an application. After processing your application, the studio manager will contact you to discuss all the details related to your project and announce the approximate time when your corporate resource will be ready.

Creating such a site is a painstaking task, but what else is it capable of? Do you need to promote it and what results can you expect for your business?

Corporate website promotion: Do I need to advertise such a resource and how it can affect your profit

The main goal of promoting any site is the desire to get to the top of the search results and get more interested customers. Promotion is influenced by many factors, but at the same time there are a lot of tools that can help you achieve the desired result. When creating a corporate website, you should definitely think about further promoting it and designing advertising companies that will bring new customers to your site.

Contextual advertising does an excellent job of promoting corporate websites, because with it you can not only convey the full value of your services, but also show the real results of your work. You can use any type of contextual advertising to promote your corporate website, but how can each of them affect your audience? Let's look at this question in more detail.

Search contextual advertising

With the help of search advertising, you can increase the traffic to your resource. This type of advertising works so that when properly configured, your site will be displayed above the search results, in the format of the same title as the other sites, but marked "advertising". This type of advertising shows itself perfectly in the field of promotion and attracting new users, because your client does not need to spend time searching, the result he needs is already in front of his eyes.

The main factor in the success of this type of advertising is its configuration. If you manage to set up your search campaign correctly, and it will respond to the requests of your target audience — the growth in traffic, as well as orders, will not take long to wait.

Display contextual advertising

This type is best suited for advertising the company and its services. With the help of banners, you can easily attract a potential client, and a video with which your client can get acquainted with the sequence of work performed by you or the results already prepared will give him even more confidence and confidence in your professionalism.

The main condition for increasing the number of potential customers and increasing the percentage of conversions on your site is the correct configuration of the advertising offer. In order to properly set up advertising and broadcast it exclusively for the segment of your target audience that you are interested in, you need to have certain knowledge and possess a number of skills related to marketing activities. If you have never created an advertising company and have no idea how to find out what your potential customers are looking for, contact the specialists of the Glyanec web studio for help.

The studio's specialists will study your target audience and its interests, as well as design an advertising campaign for you that can favorably influence the success of your business. In order to order the creation of a contextual advertising company, you only need to fill out an application on the website of the Glyanec studio and wait for a response from the company manager. After discussing all the details and presenting your vision of an advertising company, you can not worry about the result, because the Glyanec specialists have many years of experience and hundreds of advertising campaigns that still help companies and organizations to promote their services. For 12 years of work in the market of promotion of Internet resources and creation of online stores, web studio Gloss has become a leader in the field of promotion and development of websites, landing pages and corporate resources. You can get acquainted with examples of the work of the Glyanec website studio and get answers to all your questions by visiting the studio's website. Create the corporate website of your dreams together with the specialists of the Glyanec design studio.