Creating an online store: How to start successful optimization
The creation of online stores is a trend of 2020-2021, and it was not by chance. The main reason for such a boom in the development of online stores, and in general, Internet resources — were quarantine restrictions and falls, which will not leave the world alone. Every owner of an offline store or restaurant wakes up with the thought that tomorrow his business may be closed due to quarantine restrictions - and therefore all entrepreneurs are trying to transfer their business to the Internet as quickly as possible.
The Internet is not afraid of a pandemic, and allows entrepreneurs to continue their commercial activities even when the work of offline establishments is strictly prohibited. Thanks to such opportunities, online trading has become incredibly popular and in demand, and competition on the Internet has become inexorably growing.
In order to create a successful online store in 2021, you need not just to develop a unique design and intuitive structure, you need to study the competitors, the niche in which you plan to trade and what chances your resource will eventually bring you profit. The last point is especially important, because in the conditions of increasing competition, it is very easy to” drain " the entire budget for advertising and burn out.
In this article, we will look at the preparatory stage of optimizing an online store. It is best to conduct it during the creation of the resource, because this way you will get rid of the need to dive into the wilds of the structure and system files after launching the resource. Next, we will look at the issues of primary optimization, competitor analysis, and the environment in which you plan to trade. And also find out if the user is able to independently optimize the resource, let's start!
Analyze the resource's competitors and create a plan for further actions
Creating an online store is difficult, but optimizing it and making it competitive against other resources is even more difficult. To do this, you will need to study both your target audience and the resources of your competitors. Target audience analysis will allow you to:
- Understand the age, interests, and preferences of users who may be your potential customers
- It will allow you to divide the target audience of the created online store into different segments, after which you can choose which of the received target audience segments interests you the most.
- Find out the search queries of your potential buyers.
- This information will give you the opportunity to create an effective semantic core, with the help of which your Internet resource will be optimized in the future.
Thanks to the information you receive, you can get a database, based on which you will be able to build a plan for the optimization itself in the future. It is important to note that when creating a semantic core, it is necessary to carefully select search queries, since it is often possible to find negative keywords among them. Negative keywords are words and phrases that are indirectly related to your niche. With their help, users can search for a product or products that have nothing to do with the specifics of your online store. Such requests may lead to traffic generated by your online store, but not targeted. Using negative keywords in the optimization and creation of contextual advertising for an online store can lead to the fact that you will spend the entire advertising budget of your resource on users who are not interested in your products.
In order to avoid such a situation, you need to carefully approach the selection of search queries for the semantic core, which will take a fair amount of time. On average, the semantic core of an online store is configured from several hundred thousand search queries, and each of them can theoretically bring non-targeted traffic. It is difficult to cope with such a volume of requests alone, and if you have never dealt with optimization — it will be almost impossible to do this work efficiently.
As for the analysis of competitors, you can use it to find weaknesses in their resources and fix them. Focusing on the search results leaders, you can learn a lot of useful things for creating the structure and design of your online store. Not to mention that the words that are used in the content on the site of competitors can help you achieve targeted traffic on the pages of the created online store. Taking the leader of the output as a reference point, you need to carefully analyze the competitor's site, study its structure and capabilities. With this information, you can easily repeat the successful layout of the tabs by adding something from yourself.
It will also be useful to analyze the catalog, because the lack of products and too few categories can affect further promotion. Therefore, when developing the structure of an online store and creating a list of product categories, pay attention to the number of categories of your competitors, so you can increase the chances of your created online store to successfully promote.
Working with the semantic core
In addition to analyzing competitors and potential buyers, it is also important that you pay attention to creating a semantic core. As we said earlier, the search queries in this core can play a crucial role in the success of the promotion of the online store you created. Therefore, every request present in the kernel must be investigated properly.
After you get rid of negative keywords in the semantic core of the site, you can start optimizing the pages of the Internet resource. To do this, you need to use the selected search queries in different parts of the site, which can ultimately lead the user to your resource, if the search robots consider it your resource — the most relevant.
Relevance is a parameter that determines how much information published on your site matches the user's search query. If the content on your site can solve the problem of a potential customer, then your site is likely to be in the top of the search results. This will have a great impact on the success of its promotion, but optimizing pages by keys alone is not enough for a successful site.
Creating optimized content
Despite the fact that many entrepreneurs put content creation at the very end of the to-do list for creating an online store — in fact, the best solution is to create content before the development begins. For effective search promotion, several articles will be too few, not to mention the unique product descriptions and the selection of the most successful frames. In order for the catalog of the created online store to be fully optimized, it is necessary that you pay attention to both the creation of the structure and design, and the development of content.
By introducing keywords from the semantic core into the content created for the site pages, you can make the pages of your resource more relevant to the user's search queries, which will positively affect the speed of the resource promotion. Despite this, it is also important not to forget about the expertise.
The expertise and usefulness of the content published on the site, judging by the statements of the search giant Google, will soon become the main parameter for ranking pages. That is why when creating content for the search promotion of an online store, try to publish as much expert information as possible using professional vocabulary. Thus, if the content published by you is reliable and unique — the number of chances of effective search promotion of the online store created by you will be an order of magnitude higher.
Creating a competent link and setting up navigation on the website of the online store
If the site that you create will eventually be a small online store, then the work on linking and navigation will not become vital for your resource, unlike large online resources. For online stores, the number of products in which exceeds several hundred, or even thousands, the creation of a competent linking between articles and products is vital. With the help of such a link, users reading an article in the site's blog can go to the page that interests them in one click simply by using the link of the resource. Also, competent linking will allow you, in addition to informing customers with the help of articles, to also push them to buy. To do this, you will need to embed the search queries of the target audience segment you are interested in in the content on the site pages. In addition to the ability to once again provoke the user to a targeted action, with the help of linking, you can significantly improve the navigation on the site, for which users will respond to you with a growing turnover.
You can achieve loyalty by different methods, but thanks to a comfortable surfing on the site and a quick search, you can get regular customers who, due to the comfort and convenience, simply do not want to get acquainted with the products of your competitors.
Solving problems with a limited range of products and services
The niche that you choose for your online store does not have to be popular. The popularity of a niche is directly related to competition, because the more popular the products of a particular group or niche become, the more resources are created in this direction. Creating an online store for wholesale purchases or a resource that deals with the goods of the manufacturer's company-you may face problems with promotion.
In order for the first users to visit your resource, the standard semantic core will not help you, it will need to be significantly upgraded. With such a resource, you will need to analyze the search queries of your national writers and try to find mixed topics that are more in demand than your niche. Thus, looking for a certain position-the user can get to your resource, and even if he leaves empty-handed-the level of traffic will start to grow, which means that the promotion will move from the dead end.
Professional qualification and whether it is necessary for the described manipulations
Despite the fact that in the text format, the preparatory stage of optimization looks very simple — in fact, it will be almost impossible to understand all this without experience. In order to effectively launch optimization and influence the further promotion of the online store you created, you will need a solid set of skills and knowledge. But what if you have never encountered the optimization of online stores, but you need to launch an effective promotion of a newly created resource? In this case, you can always ask for help from specialists who will make the list of works you need in a much shorter time and with higher efficiency.
Where to order the creation and optimization of an online store
If the online store you created needs optimization or you have not yet taken up development and want to order an online store from professionals-contact the team of the Gloss web studio for help. Our studio has been creating online stores and other resources for more than ten years, as well as optimizing them and further promoting them. Our specialists can create for you an intuitive structure, modern design and carry out high-quality optimization of the resource in a short time. We are also engaged in the development and creation of contextual advertising, so if your site needs high-quality promotion — you can always order the necessary service on the website of the web studio Gloss.
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How a website audit can transform your business
A website audit is not a simple check, it is a necessity that allows you to deeply understand both the technical and marketing aspects of your site. Is your website optimized for search engines? Does it communicate effectively with your potential customers? The answers to these questions can radically change your approaches and strategies. Ordering a website analysis can reveal hidden issues that are holding back your site's lead generation and customer acquisition potential. Whether you're looking to improve your site's search engine rankings or increase user satisfaction, an audit can provide you with the tools and guidance you need.
We will look at how a carefully prepared audit can significantly improve your website and make it more competitive. We will discuss what aspects of a website are checked during an audit, what benefits it can bring to your business, and how you can order a website audit from professionals to ensure the best results.
Why does your business need a website audit?
Excellent website usability is not just a nice bonus, but a critical condition for ensuring online success. A website audit allows you to analyze in detail how conveniently and efficiently users interact with your site, and how this affects your business's ability to achieve its goals. Here are some reasons why it is important:
- Increase user satisfaction: An audit reveals navigation and interface issues that may prevent users from easily and intuitively finding the information they need or performing the actions they want on your site. Improving these aspects can significantly increase your visitors' satisfaction.
- Reduce bounce rate: When users find it difficult to navigate the site or perform the necessary actions, they are more likely to leave the site without converting. An audit helps to identify and fix design elements that can lead to a high bounce rate.
- Increase conversions: Website optimization can have a direct impact on your conversions. For example, simplifying the checkout process or improving the visibility of a call-to-action button can significantly increase the number of successful transactions.
- Search engine optimization: SEO audit and optimization is part of the overall website audit and focuses on aspects that affect your website's visibility in search engines. Analyzing keywords, meta tags, URL structure, and other SEO practices will help to push your website higher in search results.
- Improving accessibility: The audit also assesses how accessible your site is to people with disabilities. Ensuring accessibility not only expands your target audience, but also emphasizes your responsibility as a business.
- Optimization for mobile devices: Nowadays, it's important that your website is optimized for mobile users. An audit will help ensure that your website works efficiently on all types of devices, improving the overall user experience.
Ensuring a high quality website is an investment in customer satisfaction and the efficiency of your online space. Ordering a professional audit can help you identify critical issues and resolve them before they negatively affect your business. You can read more about SEO promotion in the article "Features of SEO optimization of an online store"
How the audit is conducted and what we offer
Website audit is a complex process that includes several key stages. Each stage has its own specifics and requires a detailed approach. Our team of specialists uses advanced technologies and techniques to ensure the highest quality of services. This is how we work:
- Audit planning: First of all, we identify your business goals and website features. This helps us to prepare a personalized audit plan that takes into account all the necessary aspects: from technical analysis to user experience assessment.
- Technical audit: At this stage, we check the technical component of the website: coding, information architecture, compliance with SEO and web accessibility standards. We identify technical errors that may prevent the site from being indexed by search engines or impair overall performance.
- User experience (UX) audit: We analyze how visitors interact with your website and evaluate the usability of the interface. In this context, we can also put a heatmap on the site. Heatmaps allow you to visualize where users click most often, how long they stay on certain segments of the page, and how they scroll through the page. This is very useful for improving page structure and content.
- Report and recommendations: At the final stage, we compile a detailed report that includes all the issues we found and specific recommendations for fixing them. We provide practical advice that can be implemented quickly to improve your website.
- Support and optimization: After the audit, we also offer website maintenance and optimization services. This can include regular updates, monitoring of website performance, and additional checks for compliance with changed requirements or technologies.
Our goal is not just to identify problems, but to provide you with the tools and knowledge to solve them effectively, so that your website not only works at full capacity, but also helps you grow your business.
Glyanec provides professional website audit services that include technical audit, usability testing, SEO optimization, and analysis of your website's accessibility and security. We use advanced tools, such as heatmaps, to analyze user behavior in depth, allowing us to offer targeted and effective solutions for each client.
If you want to ensure that your website functions at the highest level, meets all modern requirements, and works as a powerful tool for your business, contact us. Order a website audit in Glyanec today and take the first step towards improving your online space. We guarantee a professional approach and dedication to achieving your business goals.
What are the advantages of websites over mobile apps?
Different companies are faced with the choice between developing mobile apps and websites every day. While mobile apps may seem convenient and innovative, it's important not to ignore the numerous advantages of websites. Ordering a website is not just an investment in an online presence, but a strategic decision that can significantly reduce development and maintenance costs, provide a wider audience reach, and improve search engine rankings.
We'll take a closer look at why websites compare favorably to mobile apps, analyzing their functionality, accessibility, and maintenance costs. The importance of websites in today's digitalized landscape cannot be underestimated, as they play a key role in attracting customers, expanding the market, and optimizing the user experience.
What is a website and a mobile application?
Websites and mobile apps play vital roles in promoting a business, but they have significant differences. A mobile app is a program downloaded and installed on a mobile device that can use the phone's system capabilities, such as a camera, GPS, or gyroscope. They can offer a more personalized experience, but they require significant investment to develop and maintain.
Therefore, choosing between website development and in-house development usually turns out to be a more profitable and effective solution.
Main advantages of websites
Websites offer a number of benefits that make them an attractive choice for businesses of all sizes. Let's take a look at a few of the key benefits you should consider when considering a website for your business.
- Universal access: One of the main advantages of websites is their accessibility. Visitors can access your site from any device that has an Internet connection, regardless of the operating system. This provides a wide audience reach and the ability to attract more potential customers.
- Cost-effectiveness: Ordering a website is often much cheaper than developing a mobile app. The cost of developing and maintaining a website is lower because you don't need to create separate versions for different platforms, such as iOS and Android. In addition, updates and changes to the site can be implemented faster and easier, which reduces overall maintenance costs.
- SEO and marketing benefits: Websites provide better opportunities for search engine optimization (SEO). This means that your website can rank higher in search engines, increasing the chances of being discovered by potential customers. Optimizing your website for search engines helps to increase its visibility and attract more organic traffic.
- Improving the user experience: Websites can offer a rich and user-friendly user interface that is adapted for different devices, including mobile phones, tablets, and desktops. With a responsive design, users can easily navigate the site, which improves the overall user experience and can increase conversion rates.
With these benefits in mind, building a website is a rational choice for businesses looking to maximize the benefits of their online presence. Not only do websites save money and resources, but they also provide ample opportunities to scale and grow your business.
Why do users abandon mobile apps?
Despite the significant development of mobile technology and the increase in the number of available apps, many users still prefer websites. This is due to a number of reasons that point to certain disadvantages of mobile apps and limitations that can affect the user experience.
Most users do not see the need to install mobile applications when they can easily access the same services or information through a website on their laptop or smartphone via a browser. This is especially true for those services that users use infrequently or sporadically.
Additionally, users emphasize that mobile apps often take up too much space on their devices, which can be critical for those with limited storage space. There are also concerns about battery and mobile data consumption, especially when apps are running in the background or transferring large amounts of data.
Privacy and security issues
One of the biggest concerns that pushes users away from mobile apps is the issue of privacy and security. Many apps require extensive permissions to access personal information such as contacts, location, social media data, and even personal files, which raises concerns among users about how this data is collected, stored, and used. There is also a fear that mobile apps may be vulnerable to hacking, especially those that store sensitive financial data or personal information. Data breaches at large companies that have made headlines only reinforce these concerns.
These factors contribute to the fact that many users prefer to use websites that do not require a download and provide quick access to services without the need to install resource-consuming applications. This confirms that websites can be a more convenient and secure solution for many users. However, for many companies, creating a website will prove to be the most optimal solution to effectively attract customers and provide high quality service with minimal costs and complexity.
To summarize, a careful choice between website and mobile app development should be based on the specific needs of the business, its target audience, and available resources. However, for many companies, ordering a website will prove to be the most optimal solution that allows them to effectively attract customers and provide high quality service with minimal costs and complexity.
What are progressive web applications and what are their advantages
Progressive Web Applications (PWAs) are changing the way we think about what websites can do. This technology combines the best of the web and mobile applications, offering speed and usability that was previously only possible in apps. In this article, we'll take a closer look at what progressive web apps are, what technologies are behind them, their benefits, and key implementation considerations. We will pay special attention to how progressive web applications can transform your business by providing a better user experience and increasing productivity.
What are progressive web applications?
Progressive web applications are a type of software that is split into a website and a mobile application. This allows users to install web applications on their devices and use them in a similar way to regular mobile applications. An important feature of PWAs is that they use web browser technologies but offer functionality that is usually associated only with mobile applications.
The PWA concept was first introduced by Google in 2015. The goal was to make the web experience as convenient and fast as possible. Since then, the technology has gained significant development and support, especially from companies seeking to improve the mobile user experience without losing the versatility and accessibility of the web.
Technologies used in advanced web applications
Progressive web applications use a number of modern web technologies to provide users with an experience that is as close as possible to mobile applications. The most important of these technologies are:
- Service Workers - scripts that run in the background, independently of the web page, and allow you to manage network requests, cache resources, and use push notifications.
- Manifest file - a JSON file that allows developers to install a web application on the home screen, set the icon and the start screen.
- Using HTTPS - ensuring the security of user data and the reliable operation of web applications.
Why progressive web applications are better than traditional sites
Improving the user experience
Progressive web applications are characterized by extremely fast loading speeds and high responsiveness, which is ensured by data caching and intelligent management of network requests. This means that users are able to access content instantly, regardless of the quality of their Internet connection, which significantly improves the overall user experience.
Offline access and support for push notifications
One of the defining features of PWA is the ability to work offline. This is achieved thanks to Service Workers technology, which allows web applications to cache important content and provide access to it without the need for an Internet connection. In addition, PWAs can use push notifications to inform users about news, updates, or special offers even when they are not using the web application.
Increase engagement and conversion rates
Thanks to better user experience and offline capabilities, PWAs demonstrate high rates of user engagement and increased conversions. The ability to load quickly and run smoothly on any device ensures higher customer loyalty and a higher likelihood of completing targeted actions, such as making a purchase or filling out a contact form.
Steps to implement progressive web applications in your business
Implementing progressive web applications may seem daunting, but with the right approach, the process can be efficient and smooth. Here are the basic steps to integrate PWA into your business:
- Audit the current state of the website - check if your site is ready for conversion to PWA. This includes ensuring HTTPS compatibility, site responsiveness on different devices, and the availability of all necessary technical aspects.
- Developing and configuring Service Workers is a key component of PWA that allows the website to work offline and use push notifications.
- Creating a web app manifest - a manifest allows users to add your app to the home screen of their devices, providing easier access and a more native experience.
- PWA testing - ensure that your PWA works properly across all devices and browsers, with special attention to offline mode and loading speed.
- Monitoring and updating - once your PWA is up and running, it's important to keep it up to date and make updates to resolve any issues or improve functionality.
To illustrate how easily and quickly users can install a progressive web application on their devices, we have prepared an animated GIF. This GIF shows the process from the moment a user visits a website to the moment they install the web application on the home screen of their mobile device. This demonstrates the simplicity and ease of use of PWAs, as well as their ability to offer a native experience through a web browser.
Progressive web apps are a powerful tool for business development, offering speed, convenience, and an enhanced user experience comparable to native mobile apps. They allow you to achieve a high level of customer engagement, provide the ability to work offline and send push notifications, which is critical in today's dynamic market. Thanks to their ease of installation and efficiency, PWAs can significantly increase conversion rates and improve the overall user experience.
If you're looking for a way to make your web experience more efficient and engaging, progressive web applications can be a great solution. Remember that proper implementation and ongoing updates are essential to the success of any technology solution. Don't hesitate to bring in professionals to help you optimize your website to turn it into a responsive web app and take full advantage of its capabilities.
Virtual fitting rooms in online stores: how artificial intelligence is changing shopping
In a world where technology is changing every aspect of our lives, online shopping has become one of the fastest growing areas. However, despite all the convenience that shopping from home offers, there is one problem that still makes many shoppers hesitate before clicking the "buy" button: the inability to try on clothes before buying. This is where innovative technologies, such as virtual fitting rooms, come into play, promising to revolutionize the way we buy clothes online.
Virtual fitting room is a cutting-edge technology that uses artificial intelligence and machine learning to allow customers to try on clothes virtually before making a purchase. This innovation has the potential not only to provide a better online shopping experience, but also to fundamentally change the entire retail sector.
Our company is closely monitoring this area of technology and expects its rapid development in the near future. We believe that the integration of such innovations will not only increase customer satisfaction, but will also significantly improve the efficiency of online stores by reducing the number of returns due to mismatched sizes or appearance of goods.
Evolution of virtual fitting rooms
From early experiments to today's advanced systems, virtual fitting rooms have come a long way. Initial attempts to implement digital solutions for trying on clothes were criticized due to poor visualization quality and limited functionality. However, with the advent of advanced artificial intelligence technologies and improved image processing algorithms, virtual fitting rooms are becoming much more accurate and useful for the end user.
The key to the success of virtual fitting rooms lies in the use of a range of technologies. This includes computer vision, artificial intelligence, machine learning, and image processing algorithms. These technologies allow to analyze users' photos in real time, adapting clothes to their body parameters. In addition, advanced interfaces ensure that these systems are intuitive and easy to use.
Benefits for consumers and businesses
Virtual fitting rooms offer significant benefits for both customers and store owners. For consumers, it is an opportunity to visually assess how the clothes will fit them without having to visit a physical store or wait for the goods to be delivered. This significantly increases customer satisfaction and reduces the number of returns. On the other hand, retailers are able to attract more customers by offering a unique shopping experience and reduce the costs associated with handling returns. As a result, virtual fitting rooms not only boost sales but also improve business sustainability.
Online fitting - how does it work?
Integrating a virtual fitting room into a website requires a comprehensive approach that includes the development or implementation of specialized software. This software uses artificial intelligence algorithms to analyze user-entered data, such as body measurements, or even real-time photos or videos to create an accurate virtual image on which to "try on" clothes.
Artificial intelligence plays a key role in the functioning of virtual fitting rooms, as it analyzes and processes user data to create an accurate three-dimensional model. Such systems can recommend the most suitable size of clothing, taking into account not only the size but also the personal preferences of users regarding the fit of clothing. The introduction of virtual fitting rooms is changing not only the way people buy clothes, but also the overall online shopping experience. Customers are able not only to visually see how the clothes will look on them, but also to experiment with different styles and colors without the need to physically visit the store. This interactive approach can greatly enhance the user experience, increasing shopping satisfaction while reducing the likelihood of returning an item due to a failure to meet expectations.
Advantages of online clothing fitting
The use of online clothing fitting technologies brings significant benefits that affect both the consumer experience and the efficiency and sustainability of retail business models. Let's look at the key aspects of these benefits:
Reducing the number of product returns
One of the biggest challenges for online retailers is the high number of returns, which is often due to mismatches in sizing or customer expectations of how the product looks. Online clothing fitting can significantly reduce this risk by giving customers a better understanding of how the clothes will fit them, which in turn leads to more confident purchases and fewer returns.
Increasing customer satisfaction and loyalty
Enhancing the online shopping experience through a virtual fitting room helps to increase overall customer satisfaction. Interactivity and personalization of purchases strengthen the relationship between brands and their customers, encouraging repeat purchases and increasing loyalty.
Impact on environmental friendliness and business sustainability
Reducing the number of returns not only improves economic efficiency for businesses, but also has a positive impact on the environment. Reducing the need to transport returned goods helps to reduce the carbon footprint of companies, making them more sustainable and environmentally responsible.
The future of the fitting room for an online store
One of the main trends is to improve the accuracy and interactivity of virtual fitting rooms through the expanded use of artificial intelligence and machine learning. This includes the development of algorithms that can analyze the more subtle nuances of users' figures, as well as integration with virtual and augmented reality to create a more immersive fitting experience.
Artificial intelligence not only improves virtual fitting rooms, but also opens up new opportunities for personalizing fashion offers. This can include automatic clothing recommendations based on previous purchases, lifestyle, and personal preferences, which will significantly improve the user experience and shopping efficiency.
By closely following these trends and actively experimenting with virtual fitting rooms, our company strives not only to optimize our customers' experience, but also to act as an integration leader in the market. Recognizing the importance of these innovations, we are confident that the further introduction and development of virtual fitting rooms will not only contribute to the growth of our company, but will also play an important role in shaping the future of online retail by making shopping more convenient, personalized and sustainable.
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