Promotion of online stores and corporate websites is one of the most popular topics in 2021. The reason for this attention can be called the situation with the virus on the Internet trade market and in general, in the world. Due to the closure of offline outlets in many European cities, most entrepreneurs immediately rushed to the Internet, which is why the competition has grown to an incredible scale. The development of an online store in such conditions is quite a complex process, but despite this, the number of people who want to create a website does not decrease.

The situation with local promotion at the moment is even worse than with the usual one. In addition to competitors located near your establishment or delivery, businesses from other cities are also joining, operating with the same questions and keywords as you. It is extremely difficult to reach the top quickly with such a level of competition, but it is still possible.

In this article, we will tell you: how do I create a website for a local online store and optimize it for queries that will lead to your closest customers? We will also talk a little about the general aspects of optimization and what actions you need to take in the process of creating an online store, let's get started!

Creating a site for a local online store: What is the difference between such a store and a regular online resource

Offline stores have long ceased to be popular among consumers. Their place was taken by Internet resources that can quickly, and most importantly conveniently provide all the information about the models and products that the user needs. In addition, thanks to the advanced logistics of various postal services, ordering goods from another city, or even a country is no longer a problem. There are exceptions and these include products-check the quality and condition of which you would like to personally.

Such goods can include any products whose value is considered high from the point of view of consumers. This can be things, equipment, vehicles, and everything that the customer would like to see in person by visiting an offline point or warehouse. But how to advance in the local SEO? How to cope with the competition not only in your city, but also in the country? And what should be done to ensure that your online store shows the desired results in local promotion? We'll talk about this later.

What is local SEO optimization?

Local optimization is the promotion of an online store, delivery site, or corporate resource, using search queries linked to a particular location. Such promotion allows the resource owner to attract not just interested users, but customers who are located within the city limits, where the company's headquarters or warehouse is located. The main goal of this optimization is to attract interested users who live in the neighborhood or in the same area as your business or store.

Local SEO uses search queries that are somehow linked to the location of the user or the resource they are looking for. The search for such key queries is carried out with approximately the same frequency as a normal product search. Usually, using search queries linked to a specific geolocation, users search for expensive products or products that they would like to verify for themselves. Due to the distrust of Internet users to many logistics companies and in general, to the process of delivery of goods-potential buyers tend to buy the product that interests them as close as possible to their own place of residence, then local optimization comes on the scene.

With the help of local optimization, you can create an online store, the lion's share of visitors will be users who live in your city. If you are planning to optimize a corporate website, then a local SEO will suit you very well. By attracting customers from a particular locality, city, or region, you can not only increase the number of visitors to your resource, but also make your company's office more visited. In the office, potential clients will come to consult with your specialists and conclude deals with them for cooperation.

When planning local optimization, it is worth considering that it has its own nuances and features of page ranking. In addition, the semantic core that will need to be created for the online store and its optimization will also differ from the usual list of search queries. So what is the basis for local optimization of an online store? And is it possible to conduct it yourself?

Stages of local SEO optimization: What you need to do in order to make the online store popular

Local promotion involves several important aspects, paying attention to which you can significantly increase the number of potential buyers “on the threshold " of your office. The list of points that you should pay attention to when planning local optimization looks like this:

Relevance is the first aspect to pay attention to. The fact is that regardless of whether local optimization or standard optimization is carried out, the search engine works the same way. In order for your site to appear more often in search results, creating it and filling it with content, you should first think about relevance.

Relevance is a parameter that determines how closely a company's website, online store, or landing page is related to a customer's search query. When creating an online store, you should think about local promotion as an additional opportunity, because selling products “from a warehouse” you can save on their delivery to the post office.

Also, local promotion can trigger the mechanism of the so-called “word of mouth”, where one customer purchased a product, advised his friend and he came with his friends to you. Thus, by promoting the site locally, you can get a solid base of regular customers who will not have the desire to change your company or store, because you are very close and there is no need to wait for the goods purchased from you.

Customer reviews-comments after cooperation and reviews in the search engine can greatly affect the success of your local promotion. The fact is that no matter how beautifully the product is described on the website of the online store you created, if its quality leaves much to be desired — the client will not forget to leave a review about it on the Internet. In the future, while searching for products that your online store deals with, another customer will come across this review. Because of this, the trust in your Internet resource, as well as in the company as a whole, may disappear.

Customer reviews build the image of your company, and therefore, if you have planned to create an online store and want to acquire a local customer base-carefully check the product being sold for defective or non-working copies. If such equipment or goods fall into the hands of the client, not only will he be able to return the money for the spent goods — he can also undermine the trust in your resource, which can affect both the popularity of the created online store and the trust of customers in your business.

Rating among competitors

Search engines have long introduced the concept of rating, which you should definitely follow. The rating of an institution, an online store, or a newly created corporate website is based on the reviews of your customers and those who just visited the corresponding tab in the search engine. The rating of your company can help a potential customer decide whether they are ready to turn to your specialists for help, and whether they will buy the product from you. If the rating of your organization or online store in the search engine is very low, due to the large number of angry reviews, then you can only correct the situation with positive responses.

Each of these parameters can be increased artificially, but it is better not to resort to such methods. The fact is that the search engine can easily compare the addresses from which reviews were made, and even if you leave a response about cooperation, or about a product, using other accounts — the system will automatically delete your reviews, and the site promotion may stall. Also, the search engine is able to send the online store you created to the ban, which is quite difficult to get out of.

Local promotion of the created online store with the help of local resources and mass media
For local promotion, it is important that your company is talked about. The more often the discussion of the products of your online store or studio services will take place on the Internet — the better for local promotion. In order to increase the effect and speed up the local promotion of the created online store, you can order articles from local media. Offer very profitable promotions or help the city where your company is located.

In order for your company to become more well — known, and for the online store to be visited by representatives of the local target audience, you need to register in all local catalogs. Often, such sites have top positions in the search results, so if the user's request responds to the products of the created online store or your company — one of the first results will be a link to your site, placed in one of the city's catalogs. By connecting high-quality contextual advertising to the promotion, which will also be locally optimized — you can significantly increase the effectiveness of the promotion.

It is worth considering that to achieve the desired goals, you will need a high-quality advertising campaign, which can only be created by professionals. If you have long wanted to launch an advertising campaign for your organization and rise in the search results, while moving forward with the help of local optimization - the specialists of the Gloss web studio can help you with this. Our studio has been creating online stores, corporate resources and news portals for more than 12 years. During this time, we have become the best in Ukraine in terms of web development. In addition to creating resources, our specialists can develop a high-quality contextual advertising campaign for you, optimized and customized to your target audience.

In order to order the creation of an online store or to consult on issues related to your resource and its further development, you can use the online chat located on all pages of the site. You can also contact our managers using the information published in the contacts tab.

Website optimization for search engine promotion

When optimizing a site for local promotion, do not forget about the standard requirements for the successful development of the resource. When creating an online store or a corporate website for your company you need to take care of:

Intuitive structure

The structure of the site you created must be clear and simple. When a user visits your online store for the first time, they should be able to quickly and without doubt find the landing pages and product categories that they need. Thanks to the intuitive structure, your site can not only promote more effectively, but also gain loyalty from potential customers, and this is a very important parameter if you want to earn income from your business.

Also, do not forget about the logic. All pages must be logically placed in the structure of the site, and the main pages must be available at any time. Thus, you will give the client the opportunity to quickly and conveniently navigate between the pages of the site without taking up extra time. In addition, with the help of a well-designed structure, you can direct the user to those pages where you are most interested in actions, thereby pushing him to action

The design of the website of an online store or a corporate resource also means a lot for promotion and attendance. Outdated design, non-working animations, and dozens of other problems can scare the user away from working with your resource, which means that you are unlikely to get a positive response to the proposed deal.

In order to avoid such a situation, you need to take care of the relevance of the design even in the process of creating a resource. When creating an online store, get acquainted with the trends in web design in advance, using the elements of current design-develop your own author's design. If you do not have the opportunity to create a design for a resource , you can always order the creation of a design for your resource from the designers of the Gloss web studio team.

Our specialists will create the most up-to-date design for you, while using modern and trendy elements. Thus, you can get an up-to-date design of an online store or a corporate website, and supplement it with your wishes. Having ordered the creation of a design for an online store or a corporate website, you can share your wishes with a specialist, and they, in turn, compare the current trends and create a unique design for you.

• Content and its optimization

The structure and design of the online store is good, but without the content on the pages, you will not be able to launch search engine promotion. In order for your resource to appear more often in search results, you need to create relevant content. Relevant content can be called content whose essence fully meets the user's request, which means that you need to understand what search queries are used by your potential customers and buyers. If you plan to optimize a resource locally, the first thing you need to pay attention to is local queries related to your niche.

After researching the target audience and selecting search queries that are suitable for site optimization — you will need to embed them in the text content of the resource. If the queries you choose match the interests of your potential customers — then your resource will appear on their screens as the most relevant to their query.

To optimize the content, you will need a high-quality semantic core assigned for local promotion. Creating such a core for an online store is a painstaking task, since on average, the semantics of an online store can consist of several hundred thousand requests. If you are not sure that you can choose the most suitable of the requests-contact the specialists of the web studio Gloss and we will help you to launch an effective promotion of the created online store.

Effectiveness of local promotion

Local promotion is somewhat more complicated than the promotion of the site in the usual sense. In order to effectively promote the website of an online store or company, you will need to have sufficient knowledge and experience, because you will have to optimize every corner of the site you have created. If you are not ready to spend time studying the issue of optimization or think that your skills may not be enough for effective promotion-order it from specialists.

Web studio Gloss and its team can help you with local promotion of the resource. Our experts will analyze your target audience, their needs and interests. Based on this data, specialists will develop a high-quality semantic core of the site, with the help of which in the future you will be able not only to promote and optimize your site, but also to create advertising campaigns.

Our team is specialists with many years of experience and hundreds of created resources behind you, If you have long been looking for a studio that can create a website of any complexity and in accordance with all your requirements — order the creation of a website from the web studio Gloss and start working on your resource tomorrow. To learn more about the services of the web studio Gloss, or to order the creation of an online store, you just need to visit the corresponding tab in the menu of our site or contact the manager using the information in the contacts tab

Order the creation of a website and its local promotion from the specialists of the Gloss web studio — take the first step on the way to an effective and profitable business.