The development of an online store is a step that entrepreneurs are increasingly coming to. Creating an offline business at a time when humanity is on the verge of launching the first meta universe no longer seems appropriate to anyone. In addition, entrepreneurs are attracted by the constant development of the Internet, as well as a variety of opportunities to advertise products. Offline business is simply not able to offer entrepreneurs more, while the creation of a turnkey online store opens up a huge number of opportunities for businessmen.

Creating an online store is a long, time-consuming and extremely complex process. Only a team can cope with the development of an entire website, because it is simply impossible to have a sufficient level of knowledge in all aspects important for an online store. Fortunately, there are enough specialists in the web studio market, but if you want exceptional quality, you need leaders.

Gloss website creation studio has been developing turnkey online stores for 13 years. Our team consists of highly qualified specialists, who have hundreds of web resources in various niches behind them. Our web studio creates websites, develops online stores, designs and launches corporate websites and landing pages. We offer our clients a full range of services.

By ordering the creation of a turnkey online store from the specialists of the Gloss web studio, you will receive a competent and intuitive structure, a high-quality design made in accordance with all the trends in the world of web design at the moment, as well as the opportunity to order the promotion of your online store through various marketing channels. We at Gloss are always focused on results, and therefore we offer our clients only effective marketing strategies and relevant advertising campaigns. You can find out more details about our services on the relevant pages of the Glyanec website.

But why does an online store need advertising strategies and campaigns? The thing is that the consciousness of a turnkey online store is only half the way. After the online store is developed and launched, the promotion stage begins, which will last for the entire time that you will use the site.

Promotion of an online store is necessary first of all in order to attract customers. The fact is that your potential customers simply do not know about your existence, and in order to change this, you need to introduce them to your store and products. Marketing campaigns are used to attract potential buyers.

It should be said that the promotion of an online store is necessary not only to attract potential buyers. And the promotion process itself does not consist only of the publication of advertising. In order for marketing campaigns to bring the desired results, it is important to comply with all the rules and requirements of the search engine, and it's not easy to do this. In order to launch an effective advertising campaign, you will need an optimized website. But what does optimization look like and what is it for? We will talk about this in the next block.

Why optimize the website of an online store and what will it give you?

Search engines are a very complex mechanism, with hundreds of parameters and nuances that can get in the way of your success. In order for your online store to make a profit, it is very important that customers come not only because of advertising, but also by finding your site in search results.

Website optimization allows the resource to appear more often in search results. We can say that optimization is a cheat sheet that will help your site pass the search engine exam. The optimization process itself is multifaceted, because every single element of the site can be improved, but it's worth remembering that optimization is also quite a long process. In order to achieve optimal results and optimize your website, you will definitely need a team of specialists. They will be able to optimize the structure, media files and code of your site in such a way that search engines can easily analyze all the data presented on the site. In addition, optimization is also necessary for text content. It is thanks to the content that search algorithms can understand how relevant your site is to the user's search query, so this moment should also not be overlooked.

Finally, SEO optimization of your online store can significantly affect the effectiveness of advertising. The fact is that search engines do not evaluate Internet resources as separate parts of one whole. From the point of view of search robots, text content, each individual page and even a picture on the page of your site is one whole, and therefore making a mistake when optimizing one page can reduce the effectiveness of the promotion of the whole site.

You can avoid such mistakes by contacting professionals in their field and just the same they work in our web studio. By ordering the creation of a turnkey online store in Vinnitsa, you will receive not only a high-quality design and structure of the site, but also effective optimization. Our SEO specialists have been engaged in search engine promotion and website optimization for a long time, and in our company's portfolio you can find hundreds of resources that we have helped to achieve success. So if you want to get the most out of your advertising campaigns, enlist the help of experts, and if you are just planning to create an online store, order development from the leaders in the field of website creation, Gloss web studio. In order to order a turnkey website, you just need to leave a request on the website or contact our manager at the phone number listed on the website.

But what is so difficult about SEO optimization? In fact, the optimization process, like the development of an online store, has many elements. Every part of your website can be optimized and affect the success of your business, so you can't resort to half measures here. Optimization of the website of the online store will allow you to:

1. Improve the site's position in the search results

As we have already mentioned, search algorithms, like search robots, perceive your site as one whole organism. The easier it is for robots to scan each page of the site and the better the pages are optimized for search queries– the better the evaluation of search robots will be and the more relevant your site will be in relation to user search queries.

By scanning the pages of an online store, search robots index them. After the indexing process is completed, the online store gets into the catalog of the search engine, and it is from there that it appears on the screens of your potential buyers. The better the optimization and the more relevant your site is, the closer it is to the top of the search results, and the more often users see it on their screens. Moreover, optimization also affects traffic, and it, in turn, can help your site to reach the top of search results.

Search engine optimization is closely related to the relevance of pages and the information posted on them. So by doing everything right and optimizing your site, you can noticeably improve its results.

2. Expand the number of requests for your online store

When optimizing a website, SEO specialists use the so-called semantic core. The semantic core itself is a list of user search queries related to a product or a group of products from the entire catalog. Among such queries there are both low–frequency ones that are not popular, and high-frequency ones that are often used by users to search for specific products presented in your store. The correct use of such words on the site pages can significantly increase its relevance from the point of view of the search engine, which means that users will see your site on their screens more often and, accordingly, traffic on the site will constantly grow.
In many ways, the effectiveness of optimization depends on the quality of the semantic core. At first glance, it seems that collecting the most popular search queries related to a certain product is easier than ever, but as always happens - not everything is as good as it seems.

The average size of the semantic core for an online store is several hundred thousand search queries. All of them should be structured relative to the products they relate to. In addition, there should not be so-called negative keywords among the keywords that can bring inappropriate traffic to your site.

3. Attracting and retaining users

After seeing your site in the search results and visiting it, the user has already done half the way to placing an order, then everything depends on the quality of your design and the intuitiveness of the site. The intuitiveness of the site structure also plays an important role in optimizing the resource and its effectiveness in the future. The simpler the site is, the more users can cope with it.

If some of the pages or buttons on your site are not clickable or difficult to access for a number of users, you risk losing some customers. When launching an online store, at first you need to fight for customers with all your might, and therefore you should think about the power of specialists in the field of website optimization.

The list of positive aspects that can provide you with optimization is more than enough. But how to get everything described earlier?

As we have already said, the optimization of an online store is a process that can be divided into segments. The optimization schedule for each individual segment of the site would take forever, and therefore we will focus on aspects that are especially important for effective optimization.

What is necessary for effective SEO optimization of an online store in 2022

The importance and necessity of SEO optimization, you could already evaluate starting from the previous blocks. It's time to figure out what is needed for such optimization.

There are many different tools in SEO optimization, and the effectiveness of each one directly depends on a specific niche, the direction of products, the goals of an advertising campaign and other aspects. In order not to analyze each case separately, we decided to reduce all the necessary tools and processes to a mandatory minimum, without which SEO optimization will be ineffective or even impossible. A short list of tasks facing an SEO optimizer when optimizing an online store looks like this:

1. Organization of the site structure

The intuitiveness and simplicity of the structure is a secret that matters not only when promoting, but also when indexing and further using the site. The easier it is to navigate the site– the easier it will be for your customers to find the necessary product, and consequently their loyalty to your resource will become higher. Proper organization of the online store structure will also help search robots to index your site faster. The speed of indexing depends on when you will be able to launch the first advertising campaign and your site will be in the search results, and therefore the sooner it happens, the better.

It is necessary to think about the correctness of the organization of the structure of the online store even during the development of the online store. In the process of creating an online store, you have the opportunity to change the structure of pages and the site as a whole, without wasting extra time on it. By contacting specialists in the field of website creation, you will be able to get a high-quality, organized website structure without spending personal time on its planning, because the specialists of the Gloss web studio will do it for you.

You can order the creation of a turnkey online store from the specialists of the Gloss web studio using the contact information on our website.

After the structure of the online store is organized and optimized, the speed of indexing of new pages of the site will noticeably increase. The entry threshold for your site's customers will also increase, because the simpler it is– the more users will be able to use it, thus, the analysis of the organization of the site structure and its further optimization is the necessary base that is needed for effective promotion.

2. Semantics and keywords for an online store

We have already mentioned that keywords are used to optimize site pages and text content. As we said earlier, keywords are the search queries of users who use one or another popularity to search for your products. The use of such words allows you to increase the relevance of your online store in relation to the customer's search query, which increases the chances of getting into the search results.

In order to optimize the online store and launch an advertising campaign, specialists need a high-quality semantic core. In the semantic core, all the key queries of your online store are segmented depending on popularity, demand, product category and the products themselves. Such segmentation also takes a lot of time, but in the end, the success of promoting your online store may depend on its correctness.

By entrusting the creation of a semantic core to a specialist in the field of SEO promotion, you repeatedly reduce the risk of error. The fact is that an ordinary user who does not have the necessary experience will not be able to cope with clustering keywords, not to mention searching for them and creating a semantic core.

The semantic core itself will be used for all marketing campaigns. Keywords are necessary both for the effective operation of the advertising RRS and for SEO promotion. Thus, we can say that the correct semantic core is the second after the intuitive structure of the site, which is necessary for successful SEO promotion.

3. Image Optimization

An online store, to put it simply, is a page filled with text and images. We have already talked about how important it is that these pages are located in the right places, about how important it is to use the right words in the texts on these pages, we also said, but what about the images?

Like an offline store, online stores rely on users' love for everything bright and catchy. The better and more detailed the photos of your products are, the higher the probability that the customer will buy them, but sometimes entrepreneurs cross the border in terms of image quality and do not resort to optimizing them.

The website of an online store is a page on which both text and media content is located. Unlike text content, which does not “weigh” anything, images can critically affect the loading speed of your site's pages, which in the future will lead to low promotion efficiency, but how it is interconnected.

Any axiom of the system has its own algorithms by which it determines the quality of the website and the need for its further promotion. The more convenient and faster your site is, the more often the search engine publishes it in search results, while your competitors with slow sites are ignored.

In order to determine which sites need to be published more often, search engines use ranking factors that represent quite specific requirements for sites. One of the factors influencing the ranking of sites in the Google search engine is the loading speed of these very sites.

Too "heavy”, but at the same time high-quality images on the pages of an online store slow down the loading of its pages, while creating problems for both the user and the site owner. Too long loading of pages can negatively affect the ranking of your site, which in the end will interfere with the increase in traffic on the site. In order to avoid such consequences, but at the same time use images with high detail, the specialist will need to optimize the files you have for fast page loading.

There are several methods to increase the loading speed of website pages, but we have already described them in more detail in our blog. So if you are interested in how to cope with this problem - check out other articles in our blog, there you will find answers to all your questions.

We figured out the structure of the site, optimized its images and developed an effective semantic core, and that's it? Unfortunately, or fortunately - no!

The fact is that SEO optimization is multifaceted, has many strategies and approaches. This allows a variety of sites to break into the top of the search results, so without the appropriate experience you will not be able to cope with site optimization, but is it so significant?

Summing up: The need for SEO optimization in 2022 for online stores

SEO optimization is one of the most popular methods of promotion at the moment. Previously, the place of SEO was occupied by PPC, or pay-per-click advertising. The effectiveness of such advertising was noticeably higher than that of SEO and it worked by self-starting, but due to the popularity of the PPC, the cost per click on this advertisement increased very much, making it impractical at the same time.

Against this background, SEO looks almost free, but somehow not so. There are dozens of different directions in SEO, each of which is able to bring traffic to your site. In order to decide on a list of pages for optimization or an SEO promotion strategy, you will need the help of experts.

If we talk about the overall effectiveness and the need for SEO optimization and promotion in 2022 for online stores, then we can seriously state that SEO is mandatory. It is SEO that can help you establish stable traffic growth, and working together with marketing campaigns in other channels, SEO can lead your business to success.

If you are interested in a constant flow of customers and a growing number of conversions - think about SEO optimization and start search engine promotion as soon as possible. If you are just thinking about starting a business on the Internet and want to increase your chances of success - order the creation of a turnkey online store from the specialists of the Gloss web studio. To learn more about our services, as well as to get acquainted with our portfolio and reviews, you can use the relevant pages of our website.

Start a successful business on the Internet with the support of leaders, order the development of an online store from the specialists of the Glyanec web studio and beat your competitors in two clicks!