It often happens that you already own a site that shows fairly good traffic statistics. Your resource is adapted for SEO and has internal linking. But despite the solid numbers of visits, there are still no sales. Why is this happening and how to turn the situation in the right direction? Let's get this straight.

Reasons for lack of sales

The point is that sales are an even more complex science than optimization, and they are affected by even more factors. It happens that your resource is just perfectly built, all the necessary key queries are used in the text and match the required indicators of various sites for content verification. However, there is no growth in the turnover of goods on your resource, and there is no obvious reason for the lack of interest among customers. How to understand the situation and what can be the reason for the lack of positive results?

This question is asked by hundreds of owners of Internet resources and today we will try to figure it out. We will look at several reasons why your online store may not be successful and not bring the expected profit, as well as try to understand how to fix this situation.
Let's start with the banal-with demand.

Demand or lack of it

When thinking about opening an online store, the first thing you need to do is find out how much your chosen product is in demand and how much competition there is in the market. These parameters will determine not only your initial profit, but also the future of your business as a whole.

If there is little competition in the market, you should find out what the reason is. Perhaps the sale of these specific items does not bring the desired benefits, due to the high cost of products in the purchase, or the lack of opportunities to make a profitable margin for the store. If your fears are confirmed and the product is really not profitable, we recommend that you review your business plan and study the market. Perhaps “very close” there is a product that is much more in demand and at the same time in the purchase is much cheaper.

If there is still competition in the market, but there is no visible activity on the part of buyers, we recommend that you carefully study the catalogs of your direct competitors. It may happen that the product you choose, in the sale of which you compete with other online stores, is actually their “dead weight”, they can not sell it in any way, and the resource receives profit from the sale of other product items.

In such a situation, you should take into account the variability of demand, what was swept off the shelves a year ago may no longer be of interest to anyone at the moment. This fate sooner or later befalls all products and it is better for you to sell such products at the peak of their popularity. Otherwise, you risk not only not selling the product, but also completely going bankrupt.

How to avoid mistakes

Market research is the first thing you should work hard on when you are going to open your own online store. If you already have several online stores or have a steady income outside of this area, you can try to "stir up" consumers and re-give the product demand, but this experiment may take a long time and require additional investment.

If you see that the product is in demand or it is an essential item, then despite the competition, you will definitely be able to do business on this product. To successfully promote your store, you should pay attention to the design trends of online resources, as well as carefully approach the description of your product positions.

Low-level marketing

Marketing can be called the "science of selling". Good marketers are always worth their weight in gold, so it is not so easy to find a free specialist.

If you are just launching your online resource and plan to make a permanent profit from it, we recommend that you be patient and be a good marketer. This specialist can not only evaluate your brainchild, but also analyze your resource and the content published on it, and then provide their opinion. If your results are high, you don't have to be afraid to launch the store.

If the marketer you hired tells you that this content or product line design is no good — you can contact another specialist for your own confidence. If you get a conclusion from the second marketer that is similar to the first one, you should seriously consider editing your service. After all, making any edits is much more painless at the very beginning of the resource's life path than “on the go".

How to avoid mistakes

Listen carefully to the conclusions of marketers, these professionals know their business and can easily tell you where the mistake was made, and what content needs to be rewritten. Sometimes marketers even provide editing services, taking over not only statistical but also physical work on your resource.

If you manage to fulfill all the wishes of the marketer and your resource received a positive rating from him, then you can safely start working and watch the growth of indicators.

Do not forget that your site is still very young and the ranking of pages, including yours, in the search query may not be quite correct. Your resource is not yet familiar to search engine bots, and they, as attentive citizens, do not support anything that they themselves are unfamiliar with. After a certain amount of time, usually it takes from 1 to 4 months, bots of search services will “get acquainted” with your resource and begin to promote it up the ladder to the top of search queries.

The inflated cost of goods

It often happens that the owners of Internet resources overestimate their product positions, and then look in surprise at the sales statistics, which gapes at zero. The answer to the question " why is this happening” in this case lies at the very top, and the name of it is "overpriced".

This problem is often faced by novice entrepreneurs. They are just starting their first business. They look at the amount of effort and resources spent and want to recoup them as quickly as possible, while inflating the price. Unfortunately, this tactic only works in two cases.

• The first is if your product is revolutionary and you have no direct competitors, but the consumer is in dire need of it. The reason for this need can be many, from the banal popularity of something to changes in the world.

• The second case when you can inflate the price until you think it is enough is the deficit. As much as it is unfortunate for the consumer, but if the company has a monopoly on a particular product, most likely, they will have to agree to terms and buy it at an inflated price, since there are simply no other offers on the market.

In any other case, an inflated price for product items in your online store will not affect your income, at least positively.

Dumping

An excellent business strategy, in the path of pricing, can be called hundreds of organizations that provide their services and products on the contrary, at a low price. At the same time, they increase their income due to the number of sales. But even here, everything is not so smooth. Artificially lowering prices for product items, along with increasing their income, such companies destroy the business plans of their competitors. If we talk about terminology, this is called price dumping.

Price dumping is a process during which one of the players in the market instantly reduces the cost of a product, while it is also traded by its competitors. The price reduction may continue until competitors stop trying to sell the product at its current price and lower the price after the pioneer company. Or while competitors simply won't give up, not sell the remains and will not cease to sell the same product.

Hundreds of companies were destroyed using this tactic, and if you don't catch on in time, your young online store has every chance to join these companies.

How to avoid mistakes

The main problem with dumping is that it is difficult to resist it. In each state, of course, there are regulatory authorities that monitor pricing, but as a rule, they are more likely to respond to price overstatement, rather than to its understatement. You can try to enlist the help of such bodies, but we recommend that you be patient. Proceedings of this kind, as a rule, are delayed for a very long time and rarely bring a positive result.

If you are faced with dumping in your niche you have several options how to proceed:

• You can contact the relevant authorities or directly to the supplier of goods(which sometimes set the minimum acceptable price themselves) and be patient, in the hope that after the proceedings, your competitor will still return the real price to the position that was previously subject to dumping, and you will continue to compete on equal terms.

• The second option is to partially or completely stop the turnover of the position, the price of which is currently susceptible to dumping. By the time your competitor stops dumping the price, they will definitely inflate it, thinking that they are the last one on the market who has these product positions. Then you can resume selling your products at the old price, so you will already be dumping the price and putting your competitor in an awkward position. The main thing in this situation is not to play too much and not to violate agreements with suppliers, otherwise the authorities to which you have complained about a competitor may come "to visit"you.

Conclusion

If your resource is in a situation where views are growing, but sales are not, first of all, pay attention to the reasons listed above for this situation. In fact, there may be much more reasons, in this article we have considered only the most common ones. You can handle them yourself and it will not take you much time. Treat the situation with special care and try to understand its causes. After correcting all the mistakes and shortcomings, your resource will quickly begin to bring you profit.

Pay special attention to setting up your resource, and then it will respond to you not only with gratitude, but also with a stable income.