Website promotion strategy, which channels to use for a quick start of the resource
The year 2020 was a turning point for the whole world. Many areas suffered incredible damage, but medicine and business suffered the most. At the moment, it is impossible to calculate exactly what losses were received by manufacturers and stores during the pandemic, the figure is constantly growing.
A huge number of entrepreneurs went bankrupt during the coronavirus pandemic, and the opening of an online store helped some stay afloat. Thanks to a slight decline in infection rates in the world, businessmen have time to think “what should we do next? "
This question is caused by the incredible competition in the market. New online stores appear every day, despite the fact that before the pandemic, the growth in the number of such resources was much lower.
The reason for this popularity was the quarantine restrictions, which of course differed in different countries, but invariably caused damage to the trading business and provoked businessmen to switch to the network.
Many owners of young resources are now confused, “how to cope with such fast-growing competition and take a leading position?". Today we will try to answer this question and consider all possible channels and services that you can use to increase activity on your site and increase your income in the shortest possible time. Let's start!
Methods of resource development, how to quickly declare yourself
In fact, there are a whole lot of methods for developing an online store. Each of them has its own specific goal. Everyone raises one or another indicator, but there are also those that have a positive impact on all areas of the resource's activity at once. Today we will look at the most effective methods to quickly develop your own Internet resource in a pandemic, and we will start with perhaps the fastest method, with advertising in social networks.
Social networks as one of the methods to make yourself known
If you have launched your site, but at the moment it does not show the desired results — create a page in social networks. Social networks are probably the most progressive advertising market in the last 20 years. Thanks to constantly changing designs and a growing number of features, social networks have replaced all types of advertising and are currently the best platform for finding potential customers.
This is primarily due to the fact that in 2020, the average person spends about 3-4 hours a day on social networks. The lion's share of this time is occupied by social networks. Nowadays, people rarely look up from their smartphone screens, this fact makes physical advertising on huge billboards absolutely ineffective, compared to miniature advertising on a social network, and makes advertising in social networks the best solution for rapid promotion.
Thanks to the flexibility and flexibility of social networks, as well as a huge fleet of tools that help both compile statistics on the effectiveness of advertising, and change its appearance, if there is such a need.
In addition to the actual advertising that you can buy from the social network itself or bloggers — you can also create a page for your store and trade from there. All your products can be displayed on your page, and if you still want to significantly increase the reach and activity of potential buyers, then add a link to your site to the description of your social page. Do not forget to specify that you need to go there for the order. This way you will have your own advertising platform, where you can display photos of your products, thereby attracting people.
You can also use the help of bloggers and popular pages. Buying ads in social networks is a common thing, and the result of such advertising often increases the profit of an online store by one and a half to two times.
If you correctly use all the features of advertising in social networks or resort to the help of professionals in this path, the growth of visits and purchases will not be long in coming.
Email newsletters and advertising in messengers
At this point, we will talk about the "new and old school", and perhaps start with the classics.
Email mailing lists, this type of advertising was popular at the beginning of the development of Internet business. To this day, Internet giants such as Rosetta and Decathlon use advertising via Email newsletters, but does this method work?
Email newsletters are ads that can work if you are interested in a particular target audience. If your online store sells electronics, car parts, provides repair services or furniture production — then this method of advertising will definitely contribute to the development of your resource.
If you sell youth clothing, seasonal fashion accessories, and other attributes of the younger generation, then such a newsletter is unlikely to give you the desired effect. The fact is that the mailing list works best with a target Audience aged 22 or older. At this age, young people are more likely to check their email for reactions to their resumes and to check a subscription made on one of the resources. Given the boom in remote work, mailboxes have become as relevant as they were 15 years ago, when all communication on the Internet was thanks to Email.
From this we can conclude that if your main target audience is under 20 years old, such advertising is unlikely to have the desired effect. On the contrary, potential customers will get mad from constant emails and either refuse your store's mailing lists, or stop cooperating with your store by putting its Email address in the blacklist.
Promoting youth products is somewhat more difficult than something larger and more expensive, but despite this, even for the sale of youth attributes, there was a way out, and the name of it is messengers.
Messengers as a replacement for Emai to attract a young target audience
Messengers are something between email and a social network. Here you can not make posts to your page or organize sales, but knowing the number of a potential client, you can easily send them discount offers that will definitely interest them.
Due to the large-scale transition to remote training and work, almost everyone now uses messengers. This is convenient, as statistics show that a third of people would prefer not to use the phone for calls, giving their preference to messengers and voice messages. This is good news for online marketing, because now it is even easier to notify the user about the appearance of a new product in the catalog or about the launch of a promotion.
Mailing lists in messengers can not boast of such high results as social networks, however, their performance indicators are much higher than those of the old-fashioned mailing of letters to email addresses. In order to increase your chances of a positive result, you can use both messengers and email, so you can declare yourself in one fell swoop to all age categories, from small to large.
Blog as a method of promoting content
In addition to social networks and instant messengers, there is another untilled polygon for developing your business, and this is blogging.
The blog has been used as the main force for promotion for the past three years. Many bloggers have already got their own business for a long time and before everything was somewhat different. First, a blog appeared, and only then, thanks to the popularity, a person discovered a business.
Now all major companies have blogs. In its blog, the company talks about innovations, interesting promotions, joint recreation, and much more. Such content brings the consumer closer to the company itself, and this in turn has a positive effect on the final consumer confidence.
Another advantage of this method of promoting your resource is the so-called “reverse side”. If your resource provides news about new products in the field of portable electronics, then in the blog you can not only share your thoughts and considerations about the market situation, but also publish photos of how news is prepared, how you are engaged in video material, and so on. Thanks to such content, the consumer gets the full picture, comparably observing high-quality content and the effort spent on it. The same technique works with any online store where the owner can post their opinion about the latest fashion show and photos of how the product drawings and photo sessions are held.
Such ads can be broadcast immediately on the site, on social networks, and of course in search queries.
Conclusions
In fact, there are a lot of ways to promote your resource. But not all methods can give a quick result. The three suggested methods are arranged in accordance with the gradation of the speed of results from their use.if you decide to use all three channels to promote your site, the performance will be higher. It is worth noting that although these are methods for a quick start of the resource, a certain amount of time will still be required for the expected result to be achieved.
Using these techniques, you can also use other promotion channels designed for smooth promotion, so you can help your resource develop and expand steadily over time.
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