Contextual advertising for the site of the Ukrainian brand of embroidered clothes

What we did

✔️ Competitor and demand analysis to determine the most effective advertising strategy

✔️ Target audience definition (age, gender, interests, geolocation)

✔️ Selection of effective channels (Search, CMS, YouTube, Gmail, Shopping)

Advertising campaign setup in Google Ads: Search, Shopping, Performance Max, Dynamic Remarketing.

✔️ Creating and structuring campaigns (by product groups), selecting keywords

✔️ Forming relevant ads (with headlines, descriptions, extensions)

✔️ Targeting settings (geo, devices, demographics, audiences)

✔️ Setting up and optimizing product feeds in Google Merchant Center

✔️ Using dynamic remarketing to return users to the site, "abandoned cart"

✔️ Adjusting bids by device, location, time of day

Budget optimization and scaling

✔️ E-commerce setup

✔️ ROAS analysis and bid adjustments to increase profitability

✔️ Connecting Google Analytics 4 and setting up events for conversion tracking

Results

✔️ Increasing sales through effective advertising strategies and constant auditing

✔️ Attracting new customers through Google Search, CMS, YouTube, Gmail and increasing the number conversions

✔️ Effective use of advertising budget significantly increased profitability and overall profitability

✔️ Thanks to analytics and optimization of advertising campaigns, we managed to attract a more interested audience that is ready to buy