- Involve the target audience
- Increasing the number of orders
- Optimization of advertising costs
- Increasing the number of regular customers
- Optimization of trade fids
- Business scaling through effective advertising strategies
What we did
✔️ Competitor and demand analysis to determine the most effective advertising strategy
✔️ Target audience definition (age, gender, interests, geolocation)
✔️ Selection of effective channels (Search, CMS, YouTube, Gmail, Shopping)
Advertising campaign setup in Google Ads: Search, Shopping, Performance Max, Dynamic Remarketing.
✔️ Creating and structuring campaigns (by product groups), selecting keywords
✔️ Forming relevant ads (with headlines, descriptions, extensions)
✔️ Targeting settings (geo, devices, demographics, audiences)
✔️ Setting up and optimizing product feeds in Google Merchant Center
✔️ Using dynamic remarketing to return users to the site, "abandoned cart"
✔️ Adjusting bids by device, location, time of day
Budget optimization and scaling
✔️ E-commerce setup
✔️ ROAS analysis and bid adjustments to increase profitability
✔️ Connecting Google Analytics 4 and setting up events for conversion tracking
Results
✔️ Increasing sales through effective advertising strategies and constant auditing
✔️ Attracting new customers through Google Search, CMS, YouTube, Gmail and increasing the number conversions
✔️ Effective use of advertising budget significantly increased profitability and overall profitability
✔️ Thanks to analytics and optimization of advertising campaigns, we managed to attract a more interested audience that is ready to buy
