Network pharmacies "Bazhaemo Zdorovya"

“We Wish You Health” Pharmacy Chain: Creating a Comprehensive Platform for a Pharmaceutical Giant

For the flagship of the Ukrainian pharmaceutical market, we created not just a website, but a powerful digital platform embodied in a unique and inclusive design. Our task was to develop not merely an online store, but a reliable, fast, and emotionally engaging service for millions of Ukrainians.

Smart Search That Anticipates Desires

We transformed the search for medications into an intuitive process. The system doesn’t just find—it understands the user from a single word:

• Instant suggestions and autocomplete speed up the search.
• Intelligent error correction finds the right medication, even if you enter the name with a typo or in the wrong keyboard layout.
• Search history is saved, allowing you to instantly return to previous queries.

Intuitive Navigation: Every Click Matters

For better visual perception and instant identification of sections, we developed a unique set of icons for each category. This thoughtful visual system helps users easily navigate a complex catalog, with its architecture meticulously designed down to the smallest details: from main categories to nested third-level subcategories.

The key feature of the catalog is a smart filtering system. It dynamically adapts to the selected category, offering a unique set of relevant filters. For example, shampoos have filters for hair type, while essential oils have filters for base oil type. This unique approach provides users with only relevant criteria, making the selection process fast, convenient, and meaningful.

In addition to the traditional catalog, we created advanced navigation options based on pharmaceutical criteria, implementing separate sections for searching by active ingredient, ATC classification, and allergen catalog.
 

Product Page: The Decision-Making Hub

We transformed the product page into a comprehensive information hub where every element aids in making an informed decision. All key information is organized into convenient tabs—from detailed specifications and official instructions to reviews and lists of alternatives. Right here, users can add a product to “Favorites” with one click, check availability at hundreds of pharmacies, and see the number of loyalty points to be earned. For a seamless experience, the system thoughtfully displays a “Recently Viewed” block, allowing users to instantly compare products and return to them without restarting the search.

Your Personal Pharmacy: Interactive Map

We blurred the line between online and offline. The interactive pharmacy map is a powerful tool that does more than just locate the nearest store. Each pharmacy on the map is a detailed information point, providing the exact address, operating hours, phone number, and even critical details like whether it operates during power outages.

Users can add a pharmacy to their “Favorites” list, instantly plot a route to it, or reserve a product at that specific pharmacy, confident in its availability.

Personal Account: Health Management Hub

We created a unified space where users have full control over their interaction with the brand. The personal account integrates order history from all channels—website, chatbots, and mobile app. Here, users can conveniently save favorite products and track accumulated loyalty program points.

Additional Features and Sales Tools

Behind the sleek design lies a powerful technological core that ensures impeccable service and automation of business processes:

• Real-time data accuracy: Robust synchronization with warehouse databases guarantees absolute consistency of prices and product availability on the site.
• In-depth product details: Multi-level filtering (by manufacturer, active ingredient, dosage form, etc.) was implemented, and each product page contains comprehensive information, from instructions to alternatives.
• Robust SEO architecture: Beyond basic optimization, specialized sections (“Active Ingredients,” “Allergen Catalog,” “ATC Classification,” “Blog,” etc.) were created to generate significant organic traffic.
• Intelligent chatbots (Viber & Telegram): A full-fledged pharmacy in your smartphone. They allow users to find products, select the nearest pharmacy, view order history, and instantly repeat previous orders in a few clicks.
• Key developments and integrations (API): The project is built on a flexible architecture that combines our custom APIs with numerous third-party service integrations. We created APIs for the mobile app and chatbots, as well as a separate API for working with insurance companies, while ensuring reliable integration with payment systems, delivery services, and Google services.
• Nationwide delivery coverage: Full automation of logistics processes was achieved through integration with Nova Poshta and courier services. The system allows users to select the nearest branch, automatically generate shipping documents, and track delivery statuses directly in the admin panel.
• Instant and secure payments: Payment systems LiqPay, Apple Pay, and Google Pay were integrated for convenient and secure online payments.
• Loyalty program integration: A flexible system of bonuses and personalized promotional offers was implemented for regular customers.
• Full transparency (customer/admin): Automated notifications via Viber, SMS, and Telegram keep users informed about every stage of their order.
• Unique communication widget: A unified widget for online support was developed, integrating all customer communication channels and ensuring seamless support.
• Reputation and review management: Integration with Google My Business was set up for automatic review retrieval via API. Site administrators can perform internal pre-moderation and decide which reviews to publish.
• Administration and control tools: A system of automated reports based on various criteria was developed, along with a mechanism to track customers who place orders but do not pick them up.

...and numerous other unique features developed specifically for this project.

The result is more than a website. It’s a comprehensive, reliable, and convenient tool that gives millions of Ukrainians confidence and the ability to care for what matters most—their health.