The Aroma Svit Online Store

Aroma Svit: 500+ Fragrances, Two Business Models, One Platform

Aroma Svit is a Ukrainian manufacturer of perfume oils with more than 16 years of experience, operating under several trademarks (Joli Parfum, Delafi, Aroma Svit). The main task was to create an online store that simultaneously works as a retail showcase for the end customer and as a wholesale purchasing tool for entrepreneurs. At the same time, the platform had to synchronize with the client’s internal accounting system, support complex product-bundling logic, and serve six different types of audience.

How to Help Customers Choose a Fragrance Without Being Able to Smell It?

Perfume is an emotional purchase, and without the scent, the customer is not confident in the choice. That is why the perfume product page is built as a complete fragrance profile: fragrance family, note pyramid (top, heart, base), detailed composition, rating, and reviews with photos and videos from real buyers (with pre-moderation). The homepage includes a fragrance selection block by type — floral, oriental, fruity, woody, fresh, citrus — with navigation hints. Search works by name and SKU, with autocomplete and suggestions from search history.

Retail and Wholesale — in One Interface

The store’s audience includes both a woman looking for an alternative to her favorite brand and a wholesaler who works through SKUs and needs an invoice for payment. Each product simultaneously displays the retail and wholesale price. The wholesale price is activated automatically when ordering from 1 liter of perfume. A progressive volume-based discount system is in place (from 2% at UAH 7,000 to 10% at UAH 20,000). For those who get lost among 500+ fragrances — ready-made gift sets, starter kits for bottling, and recommendation blocks based on popularity. For entrepreneurs — a full Cooperation section with a presentation of partnership opportunities and the terms for launching their own business.

Complex Product Logic — Simple Choice for the Customer

A bottle without a spray pump is not sold. A spray pump fits only a specific neck diameter. A colored bottle is bundled only with a spray pump of the same color. The set price is the sum of the components with a discount. Dozens of SKUs have to merge into one clear product page.

For this purpose, a smart configurator was implemented: the website automatically determines which components are compatible with each other and shows the customer only the available options. The customer simply chooses the bottle color and spray type — everything else is calculated by the system itself: it selects compatible components, forms the price, and checks availability.

Up-to-Date Prices and Stock Without Manual Updates

The client keeps records in an external system, prices are formed in USD, while the website must display them in hryvnia at the current exchange rate. A deep two-way integration was implemented: products, stock levels, nomenclature, and exchange rates are synchronized with the accounting system automatically. Orders from the website instantly enter the accounting system. Prices are converted at the current exchange rate.

Instead of a binary “available/unavailable” status, an intelligent availability system works: more than 20 units — “in stock”, fewer than 20 — “running low”, zero — the “Buy” button is automatically replaced with “Notify me when available” with a subscription to notifications. The threshold can be changed individually for each product.

Less Routine for Managers — Faster Order Processing

The order goes through pre-moderation — the manager can adjust the amount and only after that generate a PDF invoice or a link for online payment through LiqPay. The manager receives notifications about new orders by email and Telegram. The customer automatically receives an SMS with order confirmation and a Nova Poshta tracking number. The Nova Poshta API was connected for delivery processing. Bulk import/export of products via Excel, a promo code system, and personal discounts were implemented.

Result

Aroma Svit received a full-fledged commercial platform on Drupal, which simultaneously works as an attractive retail showcase and as a professional wholesale purchasing tool — with a set configurator, automatic synchronization with the accounting system, automation of orders and notifications, a personal account, a promotional system with timers, and a blog. The website was developed according to the Mobile First principle, in compliance with accessibility standards and with full SEO preparation, including schema.org markup, automatic redirects, and image conversion to WebP. Everything is in a single interface that works on any device.